|
|
This topic comprises 4 pages: 1 2 3 4
|
|
Author
|
Topic: Who is still installing IMAX?
|
|
|
|
|
|
|
Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
|
posted 08-19-2014 03:23 AM
@Buck, IMAX is in almost all major markets by this point, at least for North America. Competition might of been the reaaon for these IMAX additions, but I guarantee to that these locations will have nowhere near the grosses of top performing IMAX locations. In my region, there are three former 15\70 IMAX locations that were top 10 for IMAX grosses. AMC had two nearby locations that were two miles away, when IMAX digital came on the scene, the competing AMC theaters added IMAX.
As for pricing and profit, I can only speak of my local area but IMAX ticket sales are more profitable. An IMAX ticket is usually $20, IMAX always takes 15% of the ticket price. Ultra AVX is $16, so the theater and studio are splitting $17 for IMAX tickets while AVX is split on $16.
IMAX success is film dependent and so is PLF, I also think that PLF locations sometimes succeed in the shadow of IMAX.
In should be said that IMAX does not always succeed, but PLF screens don't always succeed either.
| IP: Logged
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 08-19-2014 09:32 AM
quote: Obvious Sales Pitch From Press Release
Guests are choosing AMC because they know they'll get the best possible movie-going experience, including more immersive IMAX theatres than anyone else in North America
It's all about the brand and making money off that brand. It's not really about delivering the best possible movie going experience. And it sure as hell isn't about educating the public about the details. Just throw the brand in there and fool them out of their money while you do it.
It reminds me of that criminal case where a woman was duped by scammers in a parking lot (at a McDonalds in South Carolina IIRC). They sold her an Apple iPad that turned out to be a painted piece of wood bearing an Apple logo.
Americans, or rather pretty much the whole world, just loves brand worship.
quote: Terry Lynn-Stevens
IMAX success is film dependent and so is PLF, I also think that PLF locations sometimes succeed in the shadow of IMAX.
Warren Theaters is building a new complex in Broken Arrow, OK -a Tulsa suburb. It will have at least a couple giant screen theaters featuring 4K laser projection. But it won't have any IMAX branded houses, unlike their sites in Moore, OK and Wichita, KS.
| IP: Logged
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 08-19-2014 02:07 PM
quote: Terry Lynn-Stevens
Cineplex does this all the time with their Dolby Atmos systems. They advertise that the movie is in Dolby Atmos when in fact it is not. They even put the Dolby Atmos ad right before they movie.
The practice you're talking about is laziness. It's not about promoting the Dolby Atmos brand as much as it is theater management or whoever is putting together show playlists being too stupid, lazy or both to use a Dolby Atmos trailer only on movies being played in Dolby Atmos.
At least those theaters are playing movies in Dolby Atmos some of the time. An IMAX branded d-cinema theater ain't really showing anything in IMAX 100% of the time.
quote: Terry Lynn-Stevens
I can't remember which one, but I believe the Moore OK location is the best performing IMAX location in North America. I believe they do curtains at that location.
I know the Moore Warren theater does great business in the OKC area, but it was already the top performing multiplex in the region well before they added on the IMAX branded house. AMC stuck the IMAX logo on one of its theaters at the Quail Springs Mall 24 on the North side of Oklahoma City and I don't think that put a dent in Warren's numbers at all. Then Warren made their own deal with the IMAX people.
Yes, Warren's IMAX-branded screen in Moore has curtains. But the screen doesn't appear to have traditional masking. 'Scope movies retained in 'scope aspect ratio will be letterboxed on the screen. The IMAX-branded house is the only one in the Warren Moore complex that isn't THX certified. All the other standard priced houses are wired for 7.1 surround.
Warren is touting the giant screens in their new Broken Arrow location as being "better than IMAX." I don't know if that actually means anything. But it interesting to see them do something different with this theater build. It also has me thinking theater operators are seeing some serious drawbacks to letting IMAX corporate control the biggest house in their own theater.
Carmike Cinemas doesn't have a lot of IMAX branded screens. They may still open a few more, but lately any new theater they've been opening with a premium priced big screen has had a "Big D" theater rather than one with IMAX branding.
AMC is still firmly in bed with IMAX, having the most of those screens. The "ETX" and "Prime" houses, featuring things like Dolby Atmos and THX, seem to be either a test case kind of thing or a back-up plan in case the whole IMAX thing fizzles with the general public.
| IP: Logged
|
|
Terry Lynn-Stevens
Phenomenal Film Handler
Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012
|
posted 08-19-2014 05:27 PM
IMAX And Cinepolis Sign Three-Theatre Agreement In U.S. Which Expands Partnership To 25 Theatres In Eight Countries
NEW YORK, Aug. 13, 2014 /CNW/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) and Cinépolis, the world's fourth-largest cinema exhibition company, announced an agreement for three IMAX® theatres to be located throughout the United States. The first theatre will be added to the Cinépolis Posner Park complex in Kissimmee, Fla., with locations for the second and third theatres yet to be determined. The deal brings Cinépolis' IMAX commitment to 25 theatres and marks the exhibitor's first IMAX theatres in the United States
"Fueled by our success in other countries, the U.S. is now among the most important markets we've targeted for expansion. IMAX - with whom we have a relationship in eight countries - offers a complete end-to-end solution, works closely with filmmakers and has a brand that is widely recognized as the best way to experience event films," said Alejandro Ramirez, CEO of Cinépolis Worldwide. "Based on these factors and our success to date, we are confident IMAX will continue to strengthen our competitive position as we develop our U.S. circuit and other potential new markets."
"Today's agreement with Cinépolis makes it a true global partner that shares our international perspective on the growth of the film and exhibition industry," said IMAX CEO Richard L. Gelfond. "With our extensive network, IMAX is well-positioned to continue helping exhibitors and studios alike capture and grow the premium entertainment market globally. We are pleased to once again partner with Cinépolis to bring its first IMAX theatres to the U.S."
web page
| IP: Logged
|
|
|
|
|
|
Jonathan M. Crist
Jedi Master Film Handler
Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000
|
posted 03-08-2015 03:30 PM
IMAX Suing Whitaker Center
Harrisburg PA.
IMAX Corp. has hit the Whitaker Center for Science and the Arts with a federal lawsuit, claiming the Harrisburg facility defaulted to the tune of at least $376,000 on the lease for its former IMAX movie projection system.
Filing of the U.S. Middle District Court suit comes nearly six months after officials of the center, a centerpiece of the city's downtown, announced they were renovating the facility's theater and switching to a digital projection system.
Steve Bishop, the center's vice president for science and cinema programs, declined comment on the IMAX suit Tuesday.
Canada-based IMAX claims in court filings that the center's nonprofit operator, The Capital Center, owed it $376,203 in unpaid maintenance and rental fees on the now-disconnected IMAX system as of Oct. 30. IMAX terminated its lease with the center on that date. The center's relationship with IMAX dated to 1998, court records show, and IMAX claims the current lease was to run to September 2019.
The breach of contract suit states the center was obligated to pay IMAX an annual maintenance fee of $41,400, plus at least $75,000 in monthly rent. The center stopped paying rent last July and quit making maintenance payments in September, IMAX claims.
Officials of the center, which closed the facility's theater from mid-September to mid-October for the $1 million-plus renovation, said the change would give them the ability to show a wider array of films and other digitally-based programs. Also, they said the new system will use less energy.
| IP: Logged
|
|
Brad Miller
Administrator
Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99
|
posted 03-08-2015 03:51 PM
So typical. ![[Roll Eyes]](rolleyes.gif)
Unfortunately with the IMAX system being highly restrictive like that (costs significantly more money to operate and maintain, offers less flexibility, no control over bookings, it takes a massive cut of the profits, it doesn't provide what can be done otherwise with every bit or better quality plus a lot of other gotchas), they have had to turn to suing their own customers to get income. It's a pathetic way to run a company.
Hey IMAX people, here's a novel idea. Fix your product so people WANT to use it! If you have to shove it down their throats after they have tried it, then the system and/or your contractual requirements are obviously in dire need of change. ![[bs]](graemlins/bs.gif)
IMAX is so on the way out.
And before anyone starts trying to throw my comments back at me, I will note as an example that all of Film-Tech's NOC services have a 90 day "out" throughout the term of the contract. We firmly believe in providing a service/product to people that they WANT and APPRECIATE, not something where once the contract is signed we use "force" to keep them as a customer.
| IP: Logged
|
|
|
|
|
|
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 4 pages: 1 2 3 4
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
Topic Closed
Printer-friendly view of this topic