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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » D-cinema...what is everyone thinking??? (Page 2)

 
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Author Topic: D-cinema...what is everyone thinking???
Tim Reed
Better Projection Pays

Posts: 5246
From: Northampton, PA
Registered: Sep 1999


 - posted 07-30-2006 01:03 AM      Profile for Tim Reed   Author's Homepage     Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
Would you pay $500,000 for a 4K system? thats what its estimated to cost. As far as producing it there just wouldn't be enough profit in it for any company to produce it in quantity today....
Easy way to get 4K: use double the 2k chips. Since the devices are in a beamsplitter anyway, it's just as good a place to introduce a complimentary resolution bank for each color and recombine them on the screen.

Now, if some enterprising manufacturer will run with this idea... please send royalties to me, in care of Film-Tech.

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Raymond Watson
Film Handler

Posts: 26
From: Waldron, Arkansas
Registered: Feb 2006


 - posted 07-30-2006 01:20 AM      Profile for Raymond Watson   Email Raymond Watson   Send New Private Message       Edit/Delete Post 
Dammit Gulbrandsen..... your lips are sharp tonight.....
I'll be there with you Mark....(where the pussy is). lol.....
I am anxious to see a digital release on the big screen.
I wish I could get some of that cheap finacing and a $40 credit on each d-Cinema movie that I rolled..... that would damn sure help with the payment!

Also..... Breaker 1-9.... thats a great idea, doubling chips before the beam splitter...... you could make a mint..... [Smile]

Ray

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 07-30-2006 01:38 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
The problems will raise their evil heads when production increases on the products. It's like when you have a Christie platter show up with no holes for the ring to go in or the drive surface is rough and rutted causing the motor to bounce as the platter turns. No one has seen the real problems yet but as soon as quality control goes out the window look out. Yes it will happen it always does. Thats called trying to meet supply and demand. That's why if this is to be the wave of the future everyone needs to be patiant and let the production of the units and other equipment run at a pace where quality assurance can be maintained. Otherwise we are going to have big issues and pissed of customers and with customers out there having to pay a premium on top of their ticket price to see these special 3-D shows, they may have second thoughts of ever coming back.

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Sam D. Chavez
Film God

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From: Martinez, CA USA
Registered: Aug 2003


 - posted 07-30-2006 02:00 AM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
Joe, Where did you get the idea the server files are going to the projector on Ethernet cable? This is not correct. If I remember correctly, JPEG goes over on not one, but two high speed coaxial cables.

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002


 - posted 07-30-2006 02:04 AM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
I have normal, run-of-the-mill XL projectors, with Big Sky 7kW lamps behind them. I have dedicated film cleaners on each screen & run through nearly a case of Filmguard per season. I marvel at my screens, the flawless images, and wonder how you can take a 35mm frame... blow it up to 86 feet wide, and believe the notion that digital looks better if the screen size is smaller.

Seems that the film image would be better at smaller screen sizes, too. Given that simplistic logic, the notion that digital looks better at ANY size just doesn't make sense to me.

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002


 - posted 07-30-2006 02:19 AM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
Sam, Mark - did the setup in the Dolby screening room use an anamorphic lens for scope?

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 07-30-2006 02:35 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
quote: Sam D. Chavez
Joe, Where did you get the idea the server files are going to the projector on Ethernet cable? This is not correct. If I remember correctly, JPEG goes over on not one, but two high speed coaxial cables.

quote: Mark Gulbrandsen
Because its the highest data rate that can easily be transmitted over an ethernet link at this point in time.
quote: Joe Redifer
The connection between the server and projector can handle full uncompressed data. If they are only using an ethernet cable to connect the two, well then that's some pretty pathetic technology they've got goin' there.

|

I think Mark may have been referring to the link from a satellite distribution server to the servers that each projector would have. Joe may have miss interpreted it as being between the server and projector.

I remember reading somewhere that they are working on trying to get a satisfactory compression ratio for satellite downloads otherwise it will take something like 20 hrs to do it with out compression.

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Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
Registered: Feb 2006


 - posted 07-30-2006 03:15 AM      Profile for Ron Curran   Author's Homepage   Email Ron Curran   Send New Private Message       Edit/Delete Post 
Yes, Brad, I agree with your contention that there’s no need to rush into DC.

There are several threads on this forum that discuss the issue in detail, including the 70 vs DC and Improve 35 thread.

The film quality situation must be better in Oz. People who like good presentation in a civilized atmosphere simply steer clear of multiplexes. Very few prints look really bad. We do get DTS discs most of the time (thank goodness, coz Dolby Digital reliability is iffy and – IMHO – DTS sounds better).

The powers that be always seem to be in a hurry to give us something we don’t need. Our little cinema is in danger of disappearing because the local authorities are imposing unwanted changes. Then, our customers will probably choose to upgrade their home cinema systems rather than seeing movies at a multiplex; even if it is totally digital.

Although I prefer my movies in full Scope and DTS, it is not as important as having an involving story in any medium. I just showed a session of Ballets Russes (flat, SR, gainy historic footage, some video shots). The audience sat rivetted throughout and burst into loud applause at the end. That’s what it’s about.

Film companies: if you need to save money, don’t blame film. Tell some of the overpaid “talent” that stories are more important. Teach projectionists how to get more sessions per print. Stop piracy at the source. Slow down the release pattern (we can all wait another few months to get our dvd copy). Greenlight “must-see” movies instead of retreads.

It has been said a thousand times. There is nothing wrong with this industry that a good movie can’t fix.

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Mark Gulbrandsen
Resident Trollmaster

Posts: 16657
From: Music City
Registered: Jun 99


 - posted 07-30-2006 06:22 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
Because its the highest data rate that can easily be transmitted over an ethernet link at this point in time.
The ethernet link is between theaters for transfering data between units and to have all the systems controllable on a theater wide show manager from any one position. There is a Cat 5E or greater ethernet cable between the Show Store and Show Player as a data link. Between the Show Player to the projector its via 2 HD-SDI cables (total data rate of 2.970 GBPS). For MPEG it only requires 1 HD-SDI cable(1.485 GBPS). For the Sony 4K it would probably take 10 HD-SDI cables(14+GBPS) just to do JPEG 2000...can you imagine how huge themShow Store wold have to be for just one two hour movie? The etnernet system the Dolby is using is 1000 base-T. Fiber is the prefered link for long runs between theaters.
quote: Michael Schaffer
Sam, Mark - did the setup in the Dolby screening room use an anamorphic lens for scope?

Michael,
Yes they are using an anamorph although the one they have is very sharp... obniously hand selected... we only saw the ASC (SPARTS?) test film in scope there. The rest of the stuff we saw was all flat.

quote: Tim Reed
Easy way to get 4K: use double the 2k chips. Since the devices are in a beamsplitter anyway, it's just as good a place to introduce a complimentary resolution bank for each color and recombine them on the screen.

Tim,
Stacking two DLP Chips would not be practical... These are lagre chips thata re mounted in a metal casing for heat sinking... once you see a light engine you'd see why. And hey, a 2K light engine costs 30 grand by itself anyway..... There is a solid quartz receptor in there thats fairly long for smoothing out the light before it hits the face of the chips.... That is also a big expense but resulting light is very flat and very, very nice.

Mark

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 07-30-2006 06:40 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Mark Gulbrandsen
For MPEG it only requires 1 HD-SDI cable(1.485 GBPS). For the Sony 4K it would probably take 10 HD-SDI cables(14+GBPS) just to do JPEG 2000...can you imagine how huge themShow Store wold have to be for just one two hour movie?
Again, patience. It won't take long for this to be a "no biggie". Just look back 10 years. We were marveling at 3 inch floppies!!!

And for the piratetards out there, having such a huge master file would even FURTHER help prevent piracy because it would make it that much MORE difficult for a pirate to deal with a file size so large. Of course that won't do anything for the studio screeners. [Roll Eyes]

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Mark Gulbrandsen
Resident Trollmaster

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From: Music City
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 - posted 07-30-2006 08:10 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Pirating is not a problem now with the present encryption format... There are more unlock number possibilities than one could try in several lifetimes... Actually one of the guys at Dolby said therea rea ore number code possibilities than there are particles in the universe. Basically infinite....

Brad, Its not that they are not going to be able to pull off real 4K in the future... its what it will cost.... and what it will cost by the time they actually are able to do it. We were told that T.I. has looked at it and it isn't going to work out finanvially or anyone. Even today no one has any real workable financial plan for getting these things out there.... not even the Christie/AIX deal is working for everyone. And Regal/AMC have had to go to Morgan Stanley to ask for a billion dollars just for 2K upgrades. This stuff is not going to get any cheaper either... How do you think they'll come up with a plan for selling $500,000.00 projectors of they can't even have a stable plan for selling the $100,000.00 systems....?

Sorry... saying it'll all be worked out is not the answer.....

Mark

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Lyle Romer
Phenomenal Film Handler

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From: Davie, FL, USA
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 - posted 07-30-2006 09:49 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Tim Reed
Easy way to get 4K: use double the 2k chips
Actually, it'd be 4x the 2k chips. You'd need 12 2k DLP chips (4 of each color) or you'd need 4 2k light engines converged together.

Like Mark said, technically it could be done but the projector would cost 4x the price.

Anyway, I think the rush is due to fear of losing the financing support from the studios. I think the smaller exibs feel that if they wait too long, they are going to have to finance those $100,000 projectors themselves. If that happened, a LOT of independents wouldn't be able to make it.

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Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
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 - posted 07-30-2006 11:08 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Mark, if the present system that is in place (35mm film) was of poor quality or was unreliable, then I could understand your excitement to go D-Cinema. However the problem is that it isn't a problem. The only people D-Cinema truly benefits are the studios.

Theaters THINK it will benefit them by having totally automated systems so they don't have to pay projectionists and everything will run perfect all the time. Bullshit. Sure everything will run smooth for the first few years like all NEW electronic items do, but like I said, 5-10 years down the road theaters will be worse off with repairs and lost shows.

Again, there is no valid reason to rush the conversion.

(PS you might want to pick a side and stick with it. Only a few months back Dolby was the devil according to you and you were reporting that their equipment was crap, now suddenly they are saints in your eyes. What the heck???)

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 07-30-2006 11:52 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
I, too, agree Digitial Cinema isn't quite ready for mass adoption as a replacement for 35mm projectors.

4K would be a better standard. However the current DCI spec has both 2K and 4K plopped into a 150Mb/s-250Mb/s data rate. So if 4K is used it will have around 4 times the level of data compression as a 2K image. This data rate is well below the uncompressed 1.4GB/s raw data output by a HD video camera.

I can understand the reasoning behind having that bitrate. Many theaters will be receiving their video files via satellite. What's to stop studios from dumping those bitrates down further? Are the DCI specs mandatory? Or can we expect to see some movies with bitrates down in the 30Mb/s bandwidth of consumer formats like Blu-Ray? I certainly would not put it past a few folks to do such a thing for it being faster, cheaper and "good enough."

For 4K done right, current computer hardware is not quite up to the task. There are no video cameras anywhere that can natively record a true 4K resolution image. Not even those new units from Panavision and Arri. For hard discs and data cables to handle a 4K stream in real time it must be done in parallel.

In a few years off the shelf retail computers will be more than powerful enough to handle it with a single multi-core CPU and new generation of hard disc. By then we might even see CCD and CMOS imagers with enough pixels and sophistication to shoot 4K and do it well.

The Marketing Angle
For a long time I've been very concerned about the marketing end of digital cinema. When you deal with computer graphics stuff the word "digital" means very little. I'm more interested in things like native pixel count, bit depth, color mode and compression level.

The "digital" buzzword is enough to stun most people into bewildered confusion unfortunately, especially when it comes to selling electronics be that a HDTV set to an individual or a D-Cinema package to a theater operator.

"Digital" can be great, but I feel right to slam it now and then for frequent tendency for the people making design decisions to make quality cutting compromises and then hiding those downgrades by just exclaiming "digital" even louder.

"HD Digital Radio" is a very good example of this marketing spin. What a crock of shit. There is absolutely nothing "HD" about this "next generation of radio broadcasting technology" at all. Satellite radio sounds bad enough with its 96kb/s data rate. HD Digital Radio uses a lesser quality compression codec and dumps the bitrate further down to 64kb/s. I guess the swirling, brassy audio quality is supposed to be "HD" somehow. It may be "digital" but it sounds like shit. It sure isn't anything like DVD Audio or SACD, despite what the brand name implies.

Lets not forget about the problem posed by home theater and its steady improvement.

It is indeed a marketing problem when a 2K system has only 128 pixels more in width (2048 versus 1920) and the same amount of pixels in height (1080) as a home theater setup. A couple years ago many figured the best a home display could do was 1080i. Every HD-DVD and Blu-Ray disc I've picked up has a 1080p prorgressive scan video stream. Some titles, such as the Blu-Ray version of The Fifth Element boast 5.1 channel uncompressed Linear PCM surround.

These new HD-DVD and Blu-Ray discs actually look pretty damned good, even on a current standard "1080P" HDTV monitor with a stunted HDMI cable standard that drops the video to 1080i. New sets are on the way with improved HDMI connections that will be able to show the progressive 1080 video streams on those discs, as well as show 1080p mode for that brand new Playstation 3.

For the past decade I have avoided buying a HDTV set for all the shortcomings of the technology. But now they're finally improving into where they should have been years ago. Progressive 1080p input will allow these sets to function as computer monitors at full 1920 X 1080 resolution. Such a "convergence" product will sell very well. TV broadcasts, video players, game consoles and a PC or Mac will be able to hook up to it -maybe all at the same time.

What's all that HDTV shit have to do with movie theaters? From the viewpoint of regular people who don't know any better they'll think their home setup looks as good as the theater. The home technology effectively trumps what's happening in the theater.

By converting all elements of presentation over to digital technology it puts the commercial theater into a digital arms race with both home theater product lines and even computer technology as well.

Ultimately the 2K thing will end up being worthless as a marketing tool to lure people to theaters.

That's going to put even more pressure on theater operators to improve other aspects of show quality. Some theater chains are already taking steps to greatly improve the appearance of their auditoriums and lobbies. They're trying to look more classy.

But what do you do about the other jerks in the audience?

I swear, the last few times I've been to the movies I've seen a big lightshow of cellphone displays popping up within the audience beneath the movie I was watching. This is actually turning out to be a BIG DISADVANTAGE with stadium seated auditorium designs -or perhaps a good case to sit as close to the screen as possible. Not only do you have cellphones ringing, babies crying, some asshole kicking the back of your seat, another jerk deliberately spilling his soda and upending his popcorn tub just to be funny, you have every other butthole in the auditorium compulsively checking their phone messages throughout the duration of the movie.

Basically audiences have become a lot more selfish and rude over the years and they are poisoning the movie-going experience -perhaps beyond the control of theater operators to do anything about it.

I realize as much as anyone that many people go to the movie theater just to get out of the house and "do something." But they're not going to keep on doing that if the cattle they encounter at the theater just keeps making the experience more distracting and anger-inspiring.

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Louis Bornwasser
Film God

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From: prospect ky usa
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 - posted 07-30-2006 11:58 AM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
There is most certainly "no rush."

The mpeg/jpeg comparison test we saw originated on film. JPEG was good enough that grain was clearly apparent even in the rear seat where I sat. I would assume tht we saw a scan of the positive off the camera negative. It was plenty good enough. I have seen 70mm that looked worse and only a few 35mm that looked better.

The financial model is slightly flawed. For example: in a multiplex; money saved by NOT making a new 35mm print would pay for all of 1 projector, 90% of the second; 60% of the third, 30% of the fourth. Exact payments would depend on the TOTAL PRINTS NOT MADE per year. Without multiple projectors there is no way to move a print down to a smaller house without making a 35mm print. Louis

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