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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » MI:3 170 Digital Cinema Screens DCDM by Kodak (Page 2)

 
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Author Topic: MI:3 170 Digital Cinema Screens DCDM by Kodak
Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 05-10-2006 04:55 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote: John Pytlak
Kodak has always advocated 2K or better systems, along with most cinematographers.
But my understanding is that the 2K projectors are NOT backward compatible in that you can't simply install a new 4k or 8K nano-module when those become commonplace. So "or better" will rarely be the case for those theatres that jump on this "rollout."

So what is going to happen, and this is my main objection to the way the industry has handled digital, is that there will be an uneven playing field out there of theatres equipped with 2K rez and theatres with 4K rez and then 8K and whatever else comes down the pike, and the consumer will have no way of knowing what quality will be on that screen after they plunk down their $10 or $15 bucks. Exhibition certainly will not re-invest every time Hollywood decides they have a new so-called state-of-the-art digital technology. This will be the industry's dirty little secret.

To say that the 1K originals were "beta" products and, "hey, that's the risk you take when you invest in something that is not the standard," is a bit facetious, not to mention a bit of revisionairy history as well. Does anyone remember those early press releases ever saying that the Technicolor's 1000 DLPs were "beta" equipment or that the resolution was admittedly only marginal but that it would improve with subsequent upgrades (upgrades which we now know meant completely different projector heads)? I certainly don't. In fact, I recall every press release saying that those first digital projectors produced images that were not only BETTER than film, but would do away with film in theatres as we know it within FIVE years -- you know, the same crap they regurgitate with EVERY new "rollout."

The thing is, for the studios, image quality was never, EVER the goal of going digital. Does anyone really think those committees sat around looking at 70mm reels and said, "THAT's what we've got to match?" Please. And as far as I can see, nothing has changed. Their only goal and evidently their major wet-dream is simply to do away with making prints, no matter what the cost to image quality. It's not, "let's get a technology that will supersede what we now get with film," it's, "Let's get a technology that does away with print costs. Quality level? Oh, whatever is just under the threshold were people will complain."

You remember how pleased-as-punch they were with 1K? I guess they thought if they said it is better than film often enough, it would somehow become reality. Well, it hasn't become reality by virtue of their repetition and just because people with vested interests sat down and decided that 2K was good enough and then went ahead and made it a "standard," doesn't make it better than or even as good as film. In fact, that DCI has put an imprimatur on 2K mediocrity makes it even worse because those committee members will be dead and gone long after generations will have to live with those low quality images for a long, long time. This is a technology that should have waited another 10 years for them to get it right before rolling it out.

Come back and tell me that a new digital technology can let me give my audience a more impressive visual impact and better experience than I got when I first saw a 70mm presentation of LAWRENCE OF ARABIA or SOUND OF MUSIC, and I will be first in line to figure out how to get such a technology into my booth. Hell, I would settle for an image that was only AS GOOD as 70mm.

What I would like to know is, why is an industry that claims it is hurting for audience, why is it settling for mediocrity instead of striving for the spectacular? 70mm made me sit there nearly speechless and in total awe. We are now offered digital 2K and I sit there with my eyes ACHING to see what isn't there....like wouldn't it be nice to actually see strands of hair on top of actors' heads instead of big blobs of black. Big blobs of black might work for CG CARTOONS (remember all the oohing and aahing they all made over the DPL TOY STORY?) but it sure doesn't cut it for real-life images.

I'll say it again....with the Hollywood people who are now steering this ship, get out your life jackets; WE ARE DOOMED.

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
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 - posted 05-10-2006 05:38 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
What Frank said.

(As a side note, I just today talked with a theatre owner about the possibility of installing 70mm equipment. So far, he seems interested in pursuing it. In any case, he only runs film occasionally and could never afford DLP.)

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 05-10-2006 05:47 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
There is also zero excuse not to support the 1.3K DCinema projectors (and they are DCinema projectors...they were the shoulders that the current 2K projectors stood on to get to where they are now). Sure they are frozen in time technology wise but they do have the Link Decryption just like the 2K and 4K machines...it is just a matter of getting them the 1280 x 1024 files.

As to the consumer not knowing what they are getting? Oh you will see things similar to "70mm" in Digital Theatres. "Presented in 4K Digital", "Presented in Super-8K digital" Presented in Ultra-16K digital...and so forth (no doubt with much slicker names. Theatres will have to in order to differentiate themselves from a home market that will probably stop at 2K for quite some time (whereas HDTV is not looking to go beyond 1920x1080).

At the present, "2K" is not an advertising ploy since it is effectively home quality and as others have said, you can't talk bit-rate with the stay at home crowd, they won't see nor understand the difference.

Then again, if one reasons that the movie screen is 10-times bigger than their home screen, it will take a 20K projector to just equal the home experience. Nope, digital definately has issues in encouraging people to leave their homes on technical superiority. With film, at least a layperson (nor most in the industry) can't seem to put a number on its quality level.

And NOTHING I've seen yet touches 70mm in the theatre.

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Andrew McCrea
Jedi Master Film Handler

Posts: 645
From: Winnipeg, Manitoba, Canada
Registered: Nov 2000


 - posted 05-10-2006 06:31 PM      Profile for Andrew McCrea   Author's Homepage   Email Andrew McCrea   Send New Private Message       Edit/Delete Post 
Who makes a 4K digital projector, anyways?

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Bruce Hansen
Jedi Master Film Handler

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From: Stone Mountain, GA, USA
Registered: Dec 1999


 - posted 05-10-2006 06:46 PM      Profile for Bruce Hansen   Email Bruce Hansen   Send New Private Message       Edit/Delete Post 
This whole thing reminds me of Painasonic (yes, I know how I spelled it) when they came out with their M2 tape format, and it was incompatible with the original M format, only a couple of years after the original M format came out. Painasonic did not sell many M2 recorders, everyone moved to Betacam (SP)(Betacam and Betacam SP are compatible with each other). Now the theaters that put in those 1.3K projectors are being screwed. They should call technicolor (or whoever put it in) and tell them to come and get their already obsolete digital crud projector, or it will go in the dumpster. And don't expect those theaters to ever want another digital piece of crud.

DCP is not ready for prime time, and should not be in theaters until it is.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 05-10-2006 06:58 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Sony has a 4K digital projector "SXRD" (their advertising term, kinda like that "VEGA" thing that looks more like "WEGA"). I think it's still in that demonstration phase similar to what SDDS was stuck in from Summer 1993 to Summer 1994.

The real thing that kills 4K is next to nothing is being produced in native 4K format. Few CGI effects sequences are rendered in 4K. Few, if any, digital intermediates are rendered at native 4K levels either. There's a lot of pie in the sky talk about 4K in the film industry. Sadly, there's very little in the way of actual follow through. Current technology is more than up to the task of dealing with 4K -and can do so now at faster rate than Hollywood effect shops could deal with 2K in the year 2000.

Film distributors got spoiled by that DVD thing. DVD let executives off the hook for bad decisions and poor product by making bad movies profitable. Over the last few years Hollywood studios have, on average, been "phoning it in." That's what they say about a prima-donna actor who sleep walks through a role. Well that's what they're doing here with all their remakes, sequels of shitty films and send ups from TV. Their output lately reminds me of how bad popular music has become -with all the rap crap reigning preeminent, complete with sampled melodies from other truly original songs recorded long ago. All things derivative and regurged are king in Hollywood.

Those studios are so spoiled by home video revenue they are ignoring the very venue that makes the movie industry a movie industry: the commercial movie theaters.

That is why I contend the "2K" standard has a sort of tyranny against progress. 2K is close to the HDTV standard. Film industry executives are hell bent to get the movies into home video release as fast as possible and producing at 2K standards can make that happen even faster.

quote: Steve Guttag
There is also zero excuse not to support the 1.3K DCinema projectors (and they are DCinema projectors...they were the shoulders that the current 2K projectors stood on to get to where they are now). Sure they are frozen in time technology wise but they do have the Link Decryption just like the 2K and 4K machines...it is just a matter of getting them the 1280 x 1024 files.
I seem to remember griping about how digital projectors would quickly become obsolete. But even in my most negative of viewpoints on D-Cinema did I guess Hollywood would cease to provide any video product to play on those things. The development is pretty staggering.

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John Pytlak
Film God

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From: Rochester, NY 14650-1922
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 - posted 05-10-2006 10:56 PM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Whether it's Film or Digital Cinema files, the DISTRIBUTOR decides what formats to support (or not support). If they want to support a few hundred 70mm screens, a hundred IMAX theatre screens, or a hundred older 1280 X 1024 pixel projectors, that is their decision. They own the production. They pay for the prints and digital masters.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
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 - posted 05-11-2006 12:03 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
That's true. I'm not blaming Kodak (or any other film or digital services provider) for the problem. The suits at the studios deserve most of the blame. They are the ones going along with the "good enough" policy rather than pushing the state of the art.

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Oliver Pasch
Film Handler

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From: Europe
Registered: Jun 2002


 - posted 05-11-2006 03:06 AM      Profile for Oliver Pasch     Send New Private Message       Edit/Delete Post 
quote: John Pytlak
They own the production
Agreed.
But we own the projectors. At least we are supposed to. And we should continue to do so even in the digital future, otherwise we'll only be operators of studio-remote-controlled playback-facilities (formerly known as CINEMAS). Even though ownership of the equipment will not have the same meaning in the digital future, it will be more important who owns the right to deliver and accept key delivery messages. Owning a digital projector and server means nothing if you don't own the "Destination Theater Certificate" (which still might be owned by the company having provided the business model).
What's a production worth if it's not compatible?

It's not true, that only the production side is setting the standards. Of course, they try to, and with strange issues such as the conversion to cyan-dye-tracks, they even succeeded in untunedly changing a standard with the result that exhibitors had to pay loads of money for a projector-upgrade which didn't had any positive effect for them or their audiences at all. Not blaming KODAK or any other provider here for the issue itself, but for the fact that they didn't even tried to host a constructive communication between distribution and exhibition in order to find a convenient solution for both sides. But why is that? Obviously, because companies manufacturing film stock and prints are not paid by exhibitors but distributors.

And exhibitors - worldwide - simply seem to be unable (or too stupid) to stand together and say NO every now and then. They should learn quickly - some NOs might be crucial with the digital rollout.

Oliver

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Lyle Romer
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From: Davie, FL, USA
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 - posted 05-11-2006 08:30 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
The way the standards should be written ideally is that there is only one delivery format, 4K. Then, the theatres will be able to choose between 2K and 4K for playback. If 2K is an option for delivery, 4K has very little chance of getting installed. Certainly nobody wants to go back to the days of digital sound where you had DTS in an auditorium but only universal films were available to play in it.

Who is going to pay extra for 4K so that they can play a few movies a year in a better format. Just make the damn standard that all movies must be delivered in 4K, either at full 250 Mbps or with a variable rate encoder set to constant quality that is equivalent to 250 Mbps.

If you do that, hopefully that will encourage the Digital Intermediates (and maybe even visual effects) to actually be done in 4K since I assume there would be a cost involved in up-rezzing 2K material for delivery in 4K.

Open plea to all who possibly have anything to do with the DC standards. IT'S NOT TOO LATE. PLEASE, PLEASE, PLEASE MAKE 4K THE ONLY OPTION FOR FILE DELIVERY.

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Paul Konen
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From: Frisco, TX. (North of Dallas)
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 - posted 05-11-2006 08:56 AM      Profile for Paul Konen   Email Paul Konen   Send New Private Message       Edit/Delete Post 
From my conversations with the TI guys (a while back anyway), the 1K projectors are able to down convert the 2K signal for 1K projection.

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
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 - posted 05-11-2006 09:34 AM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
True, but the input resolution for the 1.3k Barco DP50 maxed out at 1920. So no 2048. I don't know how the projector would behave with a 2048 stream. We never had that while we were running these machines. I don't remember if we even ever had a 1920 file. NOw we have all Christie CP2000, so that is not an issue anyway.

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 05-11-2006 09:49 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
What did you do with your Barcos? Were they purchased or rented? What is the market for this sort of "obsolete" equipment? It doesn't seem like the sort of thing that you would just sell on Ebay to the highest bidder....

Can they be made to accept some sort of "standard" NTSC input (e.g. SDI, component analog, etc.)? If so, I could see them being useful for large-screen (non-cinema) video projection.

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Michael Schaffer
"Where is the
Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002


 - posted 05-11-2006 10:15 AM      Profile for Michael Schaffer   Author's Homepage   Email Michael Schaffer   Send New Private Message       Edit/Delete Post 
They don't take any analog inputs, but you can use A/D converters which accept components and put out an SDI stream. They do accept DVI 480p though.
I don't know what happened to them. They belonged to AccessIT, and they came and took them. I think they are in a better place now where the sun always shines.
I think they wanted to sell them to universities or other instituions which might have use for them in the kind of application you suggested.

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John Pytlak
Film God

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From: Rochester, NY 14650-1922
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 - posted 05-11-2006 10:28 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
quote: Michael Schaffer
I don't know what happened to them. They belonged to AccessIT, and they came and took them. I think they are in a better place now where the sun always shines.

I thought they were part of the Boeing deal with UltraStar Theatres. Did AccessIT buy all the assets of Boeing Digital Cinema? [Confused]

Didn't you also have some NEC Digital Cinema projectors?

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