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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » Showplace Cinemas, Evansville, IN. Going Digital (Page 3)

 
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Author Topic: Showplace Cinemas, Evansville, IN. Going Digital
Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 08-03-2007 10:42 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Does the $50k include lenses? Is there anything else (besides a server) that is needed in order to make the unit work (other than a sound system, which is presumably already in place in existing theatres)?

Is the image quality and reliability of the $50k unit comparable to that of the previous generation of [dlp] projectors?

What is the typical installation cost?

If it's really possible to get a complete DCI-spec system for $65k, that's not a bad deal for a new installation, although film capability (at least on some screens in a multiplex) will be necessary for showing titles not available in DLP, which would mean additional costs.

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David Zylstra
Master Film Handler

Posts: 432
From: Novi, MI, USA
Registered: Mar 2007


 - posted 08-03-2007 12:40 PM      Profile for David Zylstra   Email David Zylstra   Send New Private Message       Edit/Delete Post 
No, lenses are extra as well as a playback server and automation . . . . nothing else comes to mind that you would need besides a TMS system if you want one.

The image quality is the same since Christie uses the same DLP light engine as the CP200H, NEC and Barco are using the smaller .98" DLP chip, but the pixel count and color reproduction on those are the same.

I was told that Christie's new ZX projector costs 20% less to manufacture, so if list for the CP200H was $100,000 then this one should be $80,000 . . . . . as I understand it they went with a single phase 220 lamp power supply which allowed them to fit all the components in the lamphouse body so the base is just a projector stand . . . . I recently found out that they came up with another 3K lamp that is brighter than the CDXL-30 and that is the real source of the higher lumen output . . . . the only reason the new lamphouse cannot take a 4K+ lamp is the power supply limitation and lamps larger than 4K won't physically fit (I originally thought they were using the smaller DLP chip, but they stuck with the larger one that is in the H lamphouse).

As a sidenote I heard that the Sony's are going for $85,000 . . .

As for still needing film - since early spring we have rarely had to build a print at our 2 18 screen locations (mostly limited release films) and our 10 screen has run almost 100% digital so a new cinema would theoretically only need a few 35mm systems to accomodate the rare film only releases . . . . of course we'll see how many 35mm prints get dumped on us this fall (last year we ended up with about 50% film for the fall releases after an almost 100% digital summer).

As for buying a "DCI compliant" system - don't buy yet unless you have a garauntee from the manufacturer that they will give you all future components necessary to bring your hardware up to be 100% DCI compliant -- currently there is NO DCI compliant system out there, nothing can be truly compliant until SMPTE publishes all the standards.

Installation costs shouldn't be more than anyone pays now for 35mm - i.e. the work required to align the projector and set up the server is not much more than setting up a 35mm system - i.e. platter alignment, rollers, aperture filing, etc turns into aiming, sizing the picture if the lenses are variable focal length, setting up the input files, setting the cropping files, etc. . . . . only snafu may be having to replace DOA parts . . . .

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Mark Gulbrandsen
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From: Music City
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 - posted 08-04-2007 06:59 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
I just got back home from a trip to L.A. and Christie was one of my visits...QSC and DTS the others. I saw the new ZX projector in operation and all I can say is that for 50K it is going to be one big bombshell! Yes... I was told 50K list!! They are doing this because this one projector will cover most of all the screens in existance... Christie intends to get things rolling big time with this projector and have them on thousands of screens within 5 years time. If they achieve this film as a majority will go quickly.

The ZX will only take a maximum of a 3kw lamp and it's intended maximum screen size is 45 feet wide. If you have a bigger screen then you're going to be needing the larger D-C projector.

We spent a couple of hours just on lamps. The benefits of using the CDXL in film system lamphouses and the power savings they afford(600+ dollars a year savings in some cases) and I was not told of any new CDXL30 over the one that already exists. The projector is intended to be used with standard CDXL Christie lamps however regular CXL cinema lamps can also be used if your situation will work with one. The big thing with the CDXL lamps is that they have a warranty that is virtually identical to the regular cinema lamp warranty! I think Osram short gaps just got snuffed!

Now instead of $125,000 for a system you can have an entire system for anbout $80,000 if you put things together carefully. This is entirely realistic for ANY theater operator we are now servicing to aquire through a simple lease. I still prefer not to sell D-C stuff outright because a lease allows easier equipment upgrades at the end of the lease. The longest you'd be stuck with any given booth full of gear is 7 years.

Mark

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Monte L Fullmer
Film God

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From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 08-04-2007 07:14 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Quite some interesting reading on this Christie ZX and what Mark said above.

(..but using switchers for these units [Confused] ?)

quote:
I think Osram short gaps just got snuffed!


And heard that Osram is doing something different with their bulbs - making bulbs that fit's any kind of budget - from cheap to expensive kinds of budgets..

-Monte

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Peter Castle
Expert Film Handler

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From: Wollongong University, NSW ,Australia
Registered: Oct 2003


 - posted 08-04-2007 10:01 PM      Profile for Peter Castle   Email Peter Castle   Send New Private Message       Edit/Delete Post 
How does the Barco DP-1500 compare to the Christie on price and output - it seems to be aimed at a larger range of screen sizes.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 08-04-2007 10:57 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
This is entirely realistic for ANY theater operator we are now servicing to aquire through a simple lease.
Other than 3D screens, why on earth would I want to pay $10,000+ per year in lease payments per screen to changeover? On a new build it might make sense. Unless the film companies are going to credit me for the print cost it won't make economic sense.

Tell Christie to come up with a 4k system that can be bought (including lenses and servers) for $50,000 and it might become worth it just to be able to advertise "4 times the resolution of HDTV".

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Mark Gulbrandsen
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From: Music City
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 - posted 08-04-2007 11:10 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Lyle Romer
Other than 3D screens, why on earth would I want to pay $10,000+ per year in lease payments per screen to changeover?
Well, 7 to 10 years down the road when you have a hard time getting film to run through those archaic machines it might beat letting your whole buisness collapse.

I won't dive too deep into the advantage of two projector 3-D but the second projector would increase the image quality considerably and not paying the 20K yearly Real-D fees the projector would offset itself in a little over 2 years.

Its obvious the DP-1500 is the other brand close equivelent to the ZX. I don't know the DP-1500 suggested list.

Also, from what I was told at the last Showest the ZX is using the latest T.I. .98 chips. Thats how the optical efficiency has been increased so much.

Mark

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Brad Allen
Jedi Master Film Handler

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From: Evansville, IN, USA
Registered: May 2000


 - posted 11-24-2007 04:26 PM      Profile for Brad Allen   Email Brad Allen   Send New Private Message       Edit/Delete Post 
Showplace Cinemas Upgrades to Digital

Showplace Cinemas upgrade to digital movie projectors
By Kate Braser
Saturday, November 24, 2007


As holiday crowds flock to the 18-screen Showplace Cinemas East theater in Evansville this weekend, they probably won't notice projectionist Ben Knapp or the recent, major change behind how the pictures make it onto their movie screens.

Audiences won't notice because that's the point: Knapp, 25, is the man behind the scenes.

As the Morgan Avenue theater's last remaining projectionist, it's always been his job to make sure the films run smoothly, since a glitch can ruin a swiftly moving plot.

Six weeks ago — just in time for the busy holiday movie season — Knapp's job got easier. For that, he credits the recent replacement of the theater's 35mm projection machines with digital equipment.

Previously the theater had 18, 35mm projectors. Now it has only one.

It's a result of Showplace Cinemas' recent conversion, at a cost of several million dollars, of its 39 first-run screens in Evansville and Newburgh to digital. IMAX movies are still produced on the larger 70mm film.

It seems the iconic image of film running through a movie projector is becoming something of the past.

Showplace Cinemas East manager Aaron Smith, 35, said in the 17 years he has worked there, the addition of digital projectors is the biggest change he's seen in the industry.

"In 10 years, you won't be able to watch 35mm film," he said. "I was old school. I thought the quality of 35mm would be impossible to duplicate, but I have no doubt now digital is better. The vibrance of color is definitely better."

One morning this week, Knapp prepared the theater's last 35mm projector to run "Bella," a lower budget, independent film. Theater managers decided to keep the 35mm projector on site because some independent films produced by smaller companies are still done using 35mm technology.

"I don't think (digital) is good different or bad different, it's just different," Knapp said. "I like 35mm because it's so real, but the digital picture is so crisp."

As Knapp walked into the narrow, second-floor projection booth, he cupped his ear.

"Hear that?" he said.

The room was filled with the quiet hum of the new digital machines. Each digital system stood about five feet tall, and looked like a giant computer hard drive.

"It was weird coming up here the first week," Knapp said. "It was silence."

Knapp explained the 35mm machines made a loud, clattering, whirring noise.

Knapp said although it's more time consuming, he still enjoys working with the theater's remaining 35mm system.

"This is so real," he said, connecting the 35mm film comprising "Bella" from a platter the size of a tire to the projector.

He turned to point toward a digital system a few feet away. "This isn't as real," he said. "Sitting in the theater, you could hear the hum of the 35mm through the window. And up here, I could touch it."

From his perch inside the projection booth, Knapp came to recognize the cues embedded in 35mm film that would signal it was time for him to switch film. A small light known as a cigarette burn in the upper corner of the screen — usually unnoticed by the audience — would tell Knapp it was time.

"My job is a lot easier now," Knapp said. "I basically carry a clipboard around and make sure everything starts as it should. Before, if the 35mm film messed up, it would take forever to fix it. But with the digital, it just takes a few touches on the computer screen."

Saving time

The digital system saves Smith time, too. He said each digital movie is 150 to 200 gigabytes — far more than the average personal computer could contain. Despite that, each movie arrives in a small case.

"Before, the 35mm films would arrive here in two big, 50-pound cans," Smith said, adding they would come separated into several rolls. Staff would put the film together, splice it and do a complete run through. The process took more than three hours. With digital, it takes less than two hours.

"Now I just copy and paste from my keyboard," Smith said. "It doesn't take nearly as much time or space."

With that time savings comes a perk: Smith said in a normal week, Showplace East receives two or three new movies. But in the midst of a rush of holiday releases this week, they are showing eight new movies — a number Smith says might not have been possible with 35mm.

"Now that we've switched to digital it helps when we get that many new movies," he said. "Because now it's really pretty easy to set them up."

And with this week amounting to one of the theater's busiest, Knapp said he'll be able to use his new free time to help busy co-workers behind the counter or running to the bank for change.

"That's weird because it's been seven years since I worked downstairs," he said.

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Frank Angel
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 - posted 11-25-2007 03:42 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote: Brad Allen
A small light known as a cigarette burn in the upper corner of the screen — usually unnoticed by the audience — would tell Knapp it was time.

Hmmm....gives you some idea of the level of technical information flowing between the theatre operator and the reporter. If this is what the reporter gleaned from Mr. Knapp....well it kind of speaks for itself.

quote: Brad Allen
Access can deliver nearly 2 million digital screenings of Hollywood feature films and "alternative content" and is in the process of connecting its system to 4,000 screens in 41 states.

Can someone please explain this jibberish to me?

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Mark Gulbrandsen
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From: Music City
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 - posted 11-25-2007 08:16 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Makes sense to me..... I have been in one of the locations where they are all connected to!

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Chris Slycord
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From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 11-25-2007 11:23 AM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Frank Angel
Hmmm....gives you some idea of the level of technical information flowing between the theatre operator and the reporter. If this is what the reporter gleaned from Mr. Knapp....well it kind of speaks for itself.
Did you expect a small news article to have tons of technical info? He could've explained it very well to the reporter only to have them put in that vague description. You have to consider both that this is a non-technical writer AND they are writing to a non-technical audience.

quote: Frank Angel
Can someone please explain this jibberish to me?
The installed screens are connected to AccessIT's network and stuff gets delivered through it.

http://www.accessitx.com/mediadelivery.html

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 11-25-2007 01:43 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
I think even the non-technical public understands the word "cue," which is allot more descriptive than
quote: Brad Allen
A small light known as a cigarette burn in the upper corner of the screen — usually unnoticed by the audience.
I don't know, I asked one of our secretaries if she ever saw a light that looked like a cigarette burn when she was watching a movie. She said of course not -- she said she thinks she would notice a cigarette burn on the screen; she asked what I in the world I was talking about.

And I stand by my confusion....what does it mean that "Access can deliver nearly 2 million digital screenings"? They've got 4000 screens....what the hell are 2 million screenings....and why only "nearly"? What are they computing here...number of shows? I don't get it.

At least Mr. Knapp didn't entirely piss on film -- "I like 35mm because it's so real, but the digital picture is so crisp." I like crisp too. [Razz]

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Chris Slycord
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From: 청주시, 경북도, South Korea
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 - posted 11-25-2007 02:14 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
Obviously a screening is a show. They're just using an outlandish number to point out that they have the ability to show lots of movies.

Also, with the "cue" or "cigarette burn" most people I know had no idea those were on screen whatsoever until they saw Fight Club. Hell, one of my old coworkers saw some movie at another theater and the print was so scratched that he said he wanted to go in their booth and find out how they were able to damage a print that much, then when he left he said something to his wife about it and she said she hadn't noticed a thing.

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 11-25-2007 03:48 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Yeah...did you notice the 3-hour build up/run through time...if you are going to add in the run through time for the film add it in for the diigtal.

As for color...well film has digital beat...and film remains with twice as much resolution on the worst format...though 2K digital intermediates can lower film's final outcome to digital's level. I wonder why his film presenations were so crappy as to see an improvement in digital.

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Mark Gulbrandsen
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From: Music City
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 - posted 11-25-2007 08:35 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Steve Guttag
I wonder why his film presenations were so crappy as to see an improvement in digital.

Steve,

Its still obvious that you're living in your own little fantasy world of perfect booths and presentation every time... about 80% of the rest of the world suffers incredibly from the poor projection of film. Why digital is an improvement in most locations should be all to obvious.

Mark

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