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Topic: dforced?
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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 04-15-2009 03:18 PM
quote: If they don't want you to get it, you won't get it,
I remember years ago when Fox had a ridiculous "small town" policy in place; when a movie came out, they would set an arbitrary date on which it would "become available" to small towns. It didn't matter how many prints were sitting idle on the floor - if the magic date hadn't arrived, we were out of luck. Sony was the opposite -- if they had a print, they would overnight it from New York City if necessary, gross potential be damned...they just wanted as many prints on the screen as possible.
Since there are more prints, things are better now -- we started playing movies on the break in 1999 and we now play around 12 to 16 a year on the break. The most recent time we didn't get a title we wanted was last year's Indiana Jones film but in most cases, if we are willing to play the required amount of weeks, we don't have a problem.
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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99
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posted 04-17-2009 09:11 AM
I don't know what it is like in the commercial film biz, but in the art film world, such behavior is standard.
I can accept not getting prints right away, as the films we show usually only have a couple of hundred prints, tops, and they want to make the money in the big cities first.
However, I recently showed an academy award winner that I wanted to show while it was still a nominee. I called every week for over a month and each week the distrib told me "It is going to be in [corporate chain] next week." It never was. Finally, the week before the Awards, he tells me he didn't want to "ghettoize" it by putting it in the art house (keep in mind, this is the art branch of a studio), but let us have it.
Because we are a calendar house, it wouldn't be until the week it comes out on video, even though I held my schedule in the hopes of getting the film. To add insult to injury, the week before I show it, it shows up in the other corporate chain with 1) no listing in the paper and 2) no listing on their website. I imagine they grossed $40 for the week, but at least it was released out of the ghetto first.
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