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Topic: Other digital format recommendations
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James B Gardiner
Film Handler
Posts: 91
From: North Altona, Victoria, Ausrtalia
Registered: Feb 2009
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posted 08-08-2009 03:50 AM
Mark, Steve, Your based on the US aren't you...
Here in Australia, eCinema is in 90% of all independent or Art house cinemas. This has become well known and accepted.. SO.. If you are an independent film maker or documentary maker. YOU KNOW to make a eCinema file you can drop on a USB hard drive. If you ever want to go see it in a cinema, you have NO tape or duplication costs.
Anyone with half a brain is doing this now to save costs. Sure, there is a lot of OLD content that may re-surface on the occasion, but then again, if its content likely to re-surface its probably been converted to an eCinema format too..
What I am getting back here is that Tape based content is less and less likely to show up. Here in Australia, tape based playback is now very uncommon.
The US is Hollywood centric and one eyed DCI and eCinema is a dirty word.. Yes you probably would need Tape units. The marketing and propaganda from the Hollywood engine has made eCinema type technologies less common.
But on a world bases, adoption of eCinema based technologies for what makes sense is very strong.
James
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James B Gardiner
Film Handler
Posts: 91
From: North Altona, Victoria, Ausrtalia
Registered: Feb 2009
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posted 08-08-2009 10:02 PM
Well around here, those well known art house cinemas do still have tape. But you know what they do now.. Most of the time, they suck the content in to a editing system and render it down to a eCinema format. WHY. well, for one, its much more reliable., you can then play it on ANY screen. You can store it for next time. etc.
In terms of production screenings, again, the producers find it much cheaper and faster to render the time line for the screening. Hireing a Deck etc for going to tape then the cinema having to charge them for use of such kit.. For independent films and doco's, if you know this is going to work, why waist the money on tape?
This is all about knowing what your doing and the adoption of new technologies. eCinema technology looks good and is cheaper. The only reason not to be doing it is because your behind the times. You have been encouraged not to.
eCinema is apsolutley HUGE in any part of the world not connected strongly to Hollywood content and the Hollywood influences. Australia is strongly influenced by Hollywood, and eCinema technologies is still huge and has made a massive effect on the industry.
You talk to ANY production people. Tape work flows are over for those who don't want to do film. You would be foolish to purchase any technology that is tape based these days. Listen to the Digital Production Buzz podcast. Just surf to any popular production website.
Tape is being pushed into top end Mastering only. HDcamSR, which no cinema would ever purchase as it is just too expensive, is the only tape format that people expect to use. Ie for archival storage of Masters. HDcam is used commonly as a TV distribution format and cheaper Mastering format. But many see that going away and file based storage taking over.. Once a tape hits a TV station or any destination, its turned into a file anyway. We are just talking about how it gets between one place and another. In the near future it is not going to be tape.
For example, we do a lot of eCinema encodes in our company. We have DigitBeta, HDcam DV etc decks. But of late, about the last year. We don't really use them. Masters are coming in on 1TB drives as uncompressed files and audio stems. (Thank god no more DA88). Any editor can output master files like that.. 1TB drives are like 1gig USB stick littered about your house to a Post house.
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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99
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posted 08-14-2009 07:57 AM
quote: David Kilderry To be honest,if a film-maker can't afford a DCI or 35mm print for their feature release, they are not worthy of a theatrical release anyway unless they are subsidised.
As far as commercial feature releases, yes, I agree totally. However, I started this topic because there are plenty of films which are not intended for commercial release, both feature and shorts.
Right now, we are only set up to show DVD's (as well as 16mm and 35mm, but those weren't the problems) and most of the visiting filmmakers and touring festivals we get are quite happy with the result (even if I'm not). They want their films to be seen, even if they have no commercial potential.
As others who deal with actual film festivals have noted, there is a proliferation of formats in the digital world. Ideally, there would be some standardized format affordable to truly independent filmmakers and the the art houses and museums where their films will play.
This niche was once filled by 16mm. In retrospect, it resulted in some pretty crappy presentations, but it got the films out there. So does YouTube, but I'm hoping we can achieve a higher standard.
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