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Author
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Topic: Will 4K be the next 70mm?
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 11-02-2010 10:17 AM
Here in Lawton we have a local example of plenty of customers not choosing "Digital."
The Showplex Cinemas' Central Mall 12 (formerly run by Dickinson Theaters) is the most visited theater in Lawton Fort Sill. It is NOT the best theater in town. Its screens are small, the booth hardware and sound systems are low rent, only 2 auditoriums have DTS while the others are running some form of optical stereo or mono. The theater's concept of stadium seating is pretty funny; you have a few rows of rising seats in the rear with most of the seats up front mounted to a flat floor. Last December the theater had one digital projector installed along with Real-D to show Avatar.
Additionally, seeing a movie in the Central Mall 12 is an experience comparable to torture with all the unruly patrons in the place. Lots of noisy teens who compulsively play with their phones can be found in this theater.
The Carmike 8 is a much better complex. All 8 screens are equipped with Chrisite 2K CP2000 projectors. Three are equipped with Real-D systems. 2 still have 35mm in service. Screens #4 and #5 were originally built for THX certification. All 8 screens have 5.1 surround systems featuring better amps, speakers, etc. The Carmike 8's screens are significantly bigger than the mall theater's screens; the auditoriums have higher seating capacity as well. The theater's seating was converted to stadium style seating a few years ago; the slope runs for all rows unlike the Central Mall theater. On top of that, the theater has a manager who actually gives a damn about keeping things maintained and he has managed the theater since it opened in 1994.
The Carmike 8 on Lawton's west side is "all digital" and was that way before hardly any theaters in Oklahoma City or Tulsa had much of anything digital at all. Nevertheless, the Central Mall 12 theater here in Lawton is the most visited theater in town only because it is in the mall.
A decent number of people here in town have insisted on driving to Lawton's west side to see movies at the Carmike location for its better show quality, but that's been the case well before its digital projectors were installed. Not enough people seem to care about the technical superiority to knock the Central Mall 12 out of its top spot on audience attendance.
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