Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE
Topic Closed  Topic Closed


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » AMC ETX Digital Review (Page 3)

 
This topic comprises 4 pages: 1  2  3  4 
 
Author Topic: AMC ETX Digital Review
Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-25-2010 12:55 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote:
NO MASKING. (And YES, even with D-Cinema you should mask off unused screen area!)
There really is no need for masking at least in the D-Cinema that I was in. The image edges were so clean and crisp.

 |  IP: Logged

Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004


 - posted 10-25-2010 05:15 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
Tom, it's not about how clean the edges are...ANY exposed screen area will not remain black with the varying brightness of images hitting the rest of the screen...and a study on image quality and perception done way back in the 1940's PROVED that the use of black masking improves the perceived contrast ratio and brightness of the images. Since a lot of DLP is short on brightness the masking would be a HUGE benefit compared to the cost of upsized lamps/frequent lamp changes.

You can prove that principle at home with any tv set...if it has black borders put white tape on them (to see how the image loses "snap") or if it has anything but black, mask it off with black and see how much better the image appears to be.

Two great reference books any projection professional should check out are:

Robert A Mitchell's Manual of Practical Projection (1956)

and

James R. Cameron's (No, not the "Titanic" guy) "Motion Picture Projection" (I have the tenth edition, dated 1928)

Both books go deep into theory of optics and other tidbits that today's "projectionists" don't have a clue about. And the principles of optics, shutter timing and blade count, etc. haven't changed with modern film projectors. And optical physics are just as valid for DLP.

 |  IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-25-2010 09:30 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Tony Bandiera Jr
Tom, it's not about how clean the edges are...ANY exposed screen area will not remain black with the varying brightness of images hitting the rest of the screen...and a study on image quality and perception done way back in the 1940's PROVED that the use of black masking improves the perceived contrast ratio and brightness of the images. Since a lot of DLP is short on brightness the masking would be a HUGE benefit compared to the cost of upsized lamps/frequent lamp changes.

You can prove that principle at home with any tv set...if it has black borders put white tape on them (to see how the image loses "snap") or if it has anything but black, mask it off with black and see how much better the image appears to be.

Two great reference books any projection professional should check out are:

Robert A Mitchell's Manual of Practical Projection (1956)

and

James R. Cameron's (No, not the "Titanic" guy) "Motion Picture Projection" (I have the tenth edition, dated 1928)

Both books go deep into theory of optics and other tidbits that today's "projectionists" don't have a clue about. And the principles of optics, shutter timing and blade count, etc. haven't changed with modern film projectors. And optical physics are just as valid for DLP.

Tony, did you see the years that these books were published? One of them is 80 years back...DLP let alone video was not even thought of at that time.

Anyways, the ETX looked like it was projection black bars like dvd. The picture was perfect..contrast, sharpness etc.

 |  IP: Logged

Tony Bandiera Jr
Film God

Posts: 3067
From: Moreland Idaho
Registered: Apr 2004


 - posted 10-25-2010 10:04 PM      Profile for Tony Bandiera Jr   Email Tony Bandiera Jr   Send New Private Message       Edit/Delete Post 
Tom, you need to slow down and actually read what I wrote instead of jumping the gun with poorly thought-out responses.

Let me highlight the point:
quote: Me
Tom, it's not about how clean the edges are...ANY exposed screen area will not remain black with the varying brightness of images hitting the rest of the screen...and a study on image quality and perception done way back in the 1940's PROVED that the use of black masking improves the perceived contrast ratio and brightness of the images. Since a lot of DLP is short on brightness the masking would be a HUGE benefit compared to the cost of upsized lamps/frequent lamp changes.....And the principles of optics, shutter timing and blade count, etc. haven't changed with modern film projectors. And optical physics are just as valid for DLP.
The age of the source and study is irrelevant because OPTICAL PRINCIPLES haven't changed just because of DLP. A good technician looks into the past for information that still has value today.

You are obviously willing to settle for substandard presentation and that's fine. Like I said in another post, if concert-sound and lack of masking gets you there, that's fine, but don't come onto a forum of PROFESSIONALS with decades of experience in the industry and not expect to have your comments challenged.
[Big Grin]

Lack of masking in ANY cinema, film or DLP, is inexcusable in any venue, especially one where you are paying an extra charge. If you can't see the logic and reality of that then that's just sad.

 |  IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-25-2010 11:25 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Tony Bandiera Jr
You are obviously willing to settle for substandard presentation and that's fine. Like I said in another post, if concert-sound and lack of masking gets you there, that's fine, but don't come onto a forum of PROFESSIONALS with decades of experience in the industry and not expect to have your comments challenged.

I am not will to settle for substandard presentation. I like to see good presentation and ETX is simply outstanding. I will trust my own eyes and not some so called "professional" who is still referencing manuals published in 1928.

As for the masking, like I said, no need for it. The contrast and sharpness were outstanding. Bryce Dallas Howards face was so clear.

Trust me, I love film. I used to work with it and I am very fond of it, its just that I have realized that I like the ETX presentation better.

quote: Tony Bandiera Jr
Lack of masking in ANY cinema, film or DLP, is inexcusable in any venue, especially one where you are paying an extra charge. If you can't see the logic and reality of that then that's just sad.
Last night I watched "Never Let Me Go" on film. The screen was good size, the contrast good, I knew it was film as it was not as clear as digital, there was a bit of dirt and some color problems midway through one of the reels. As for the masking, well there was some bleed into the black masking on either side, nothing major but I noticed it...One thing is for certain, film needs masking, I guess that is because of the techinical limitations of the format.

As for masking on digital. I have seen digital presentations with masking and without...either way it made no difference.

 |  IP: Logged

Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 10-25-2010 11:34 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Tom, Tony is EXACTLY right and AMC is doing it wrong. This is the primary reason why theaters I have anything to do with the design on get nothing but solid black for the first 15 feet. After that, then the colored drapes and such can start.

No masking is pathetic. Masking isn't only about a sharp edge. It is about creating a sharp edge for film (not necessary in digital) AND to improve the perceived contrast. Our eyes play tricks on us.

I repeat, no masking is doing it wrong.

 |  IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-25-2010 11:41 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Brad Miller
Masking isn't only about a sharp edge. It is about creating a sharp edge for film (not necessary in digital) AND to improve the perceived contrast. Our eyes play tricks on us.
No problems with contrast whatsoever in the ETX theatre. NONE! I am very certain that the ETX theatre projects a black solid border similar to letterbox at home.

IMO, it was better than film.

Perception or no-perception..it was fine

quote: Brad Miller
I repeat, no masking is doing it wrong.
Wrong why?

Because you are stuck on film.

 |  IP: Logged

Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 10-26-2010 03:11 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Ummm, yeah... I wouldn't say Brad is stuck on film. He has been doing digital installs up the yin-yang lately and currently has digital theaters that do things that AMC and the like probably haven't even imagined yet.

And yes, I do believe you when you say that it looked great to you. But if you put masking on that same screen it would look even better. To me, no masking just seems lazy. AMC does this because they want the screen to appear super-huge when people first walk in. Granted, 55 feet is far from super-huge, it is about the same size of the biggest screens at any random multiplex. I'm not sure how AMC does it, but no masking probably means the image is common width. That's bad. I can't remember which thread it was, but Brad gave an excellent discussion on why is disappoints customers.

 |  IP: Logged

Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002


 - posted 10-26-2010 04:23 AM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
I'm sorry, Tom, but I have to agree. No masking is indeed wrong. To me the problem is that you can't project "black". So you can't make the white screen around the image disappear completely. It has nothing to do with how the image is getting to the screen. When you shine something on the screen, the light bounces around the room and stray light shines on the dark part of the screen which is why you can see it even though you're not shining on it directly. It's kind of like when you look up at the moon and can see the dark side. Light from the sun hits the moon, reflects back to Earth, then reflects back to the dark side of the moon lighting it up slightly. So you can see it even though the sun isn't shining directly on it.

When you're showing a movie, you want your screen to disappear. You don't want unused parts of your screen hanging out there around the image so your customers can glance over and see it. You want your customers to forget that they're looking at a screen so they can get more invested, involved and engaged in the story you're telling. To do that you HAVE to mask the screen. Now you personally may think it's cool to be able to see the unused parts of the screen around the image, or you may think that just because it's digital it's ok to see the screen, or that seeing the screen didn't bother you or impede on the quality of the image at all. But the fact is that seeing the screen takes away from the magic. It takes away from the experience. The bottom line is that it's bad showmanship, and that is something that AMC has NEVER understood in the 20+ years that I've worked closely with them.

 |  IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-26-2010 04:25 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Joe Redifer
And yes, I do believe you when you say that it looked great to you. But if you put masking on that same screen it would look even better. To me, no masking just seems lazy. AMC does this because they want the screen to appear super-huge when people first walk in. Granted, 55 feet is far from super-huge, it is about the same size of the biggest screens at any random multiplex. I'm not sure how AMC does it, but no masking probably means the image is common width. That's bad. I can't remember which thread it was, but Brad gave an excellent discussion on why is disappoints customers.


I will be attending a theatre close by from now on. The theatre is a converted film-to-digital theatre. It has kept its masking. Although I don't really care all that much as the edges are sharp. Its the Jackson Square six for those who care

quote: Mark J. Marshall
I'm sorry, Tom, but I have to agree. No masking is indeed wrong. To me the problem is that you can't project "black". So you can't make the white screen around the image disappear completely. It has nothing to do with how the image is getting to the screen. When you shine something on the screen, the light bounces around the room and stray light shines on the dark part of the screen which is why you can see it even though you're not shining on it directly. It's kind of like when you look up at the moon and can see the dark side. Light from the sun hits the moon, reflects back to Earth, then reflects back to the dark side of the moon lighting it up slightly. So you can see it even though the sun isn't shining directly on it.

When you're showing a movie, you want your screen to disappear. You don't want unused parts of your screen hanging out there around the image so your customers can glance over and see it. You want your customers to forget that they're looking at a screen so they can get more invested, involved and engaged in the story you're telling. To do that you HAVE to mask the screen. Now you personally may think it's cool to be able to see the unused parts of the screen around the image, or you may think that just because it's digital it's ok to see the screen, or that seeing the screen didn't bother you or impede on the quality of the image at all. But the fact is that seeing the screen takes away from the magic. It takes away from the experience. The bottom line is that it's bad showmanship, and that is something that AMC has NEVER understood in the 20+ years that I've worked closely with them.

I hear what you are saying and understand very well what stray light does to a screen. This is one of the reasons why I flip out when the projectionist leaves the overhead lights on in the projection booth.

But like I said in my review, stray light etc didn't bother me one bit in the AMC ETX, neither did the unused portion of the screen, I noticed it at first then once the movie started, that was it.....I was just very happy that the edges were very sharp.

I will trade a perfectly sharp edge over a little bit of bleed into the masking (like my small gripe with Never Let Me Go last night)

Now for film, it must have masking!

 |  IP: Logged

Sam D. Chavez
Film God

Posts: 2153
From: Martinez, CA USA
Registered: Aug 2003


 - posted 10-26-2010 10:08 AM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
There is some light spill around from the digital projector lens when the douser is open. It varies from brand to brand but it is there.

I made an aperture from the lens cap so the light flare and leakage would be minimized. There was no possibility of masking as I was shooting onto part of a planetarium screen for a special show.

Mind you, it was visible even on a screen with a gain of .6.

 |  IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 10-26-2010 11:10 AM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Tom Petrov
No problems with contrast whatsoever in the ETX theatre. NONE! I am very certain that the ETX theatre projects a black solid border similar to letterbox at home.
A guy I worked with went to see a movie elsewhere once and was shocked at how scratched the print was, describing it as looking like a bear had clawed the image. When he left, he mentioned it to his wife who said she didn't notice any problem at all.

My point is that just because something wasn't a big enough of a problem for you to notice it as one doesn't mean it isn't. Further, just because you didn't notice any problems doesn't mean that if we added masking to it you wouldn't perceive the contrast as having improved.

quote: Tom Petrov
Wrong why?

Because you are stuck on film.

Really? So he wasn't out-of-state for months at a time doing digital installs? And he didn't showcase on the site his hand at designing what appears to be the first truly automated digital booth? He's had his hand in digital booths and demonstrably has done a great job on designing them.

 |  IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 10-26-2010 01:06 PM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
quote: Chris Slycord was the last to post
Really?
Emotionally stuck on film. From reading between the lines it seems like a lot folks are stuck on the romance, nostalga, etc of film and working with film.

Becuase film has been doing it the film way for more than 100 years, it doesn't mean you can't try and do it another way.

Until I saw "Hereafter" two weeks ago in digital (I was going to hold of seeing it because it only playing in digital), I would of never supported digital..it has changed my opinion. From the curved rows, outstanding sound, large screen, crystal clear picture and sharp focus...AMC ETX has nailed the movie going experience for me.

 |  IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007


 - posted 10-26-2010 01:53 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
As a recap:
Tom - Masking isn't needed with a sharp image. It's only used to make the sharp edge.
Brad - That's not true. It also helps improve perceived contrast.
Tom - I didn't notice any contrast problems.
Me - Just because you didn't notice a big problem doesn't mean it wouldn't be improved upon with a masking and just because you didn't perceive a problem doesn't mean everyone else would agree.
Tom - You guys just have too much of a hard-on for film.

 |  IP: Logged

Sam D. Chavez
Film God

Posts: 2153
From: Martinez, CA USA
Registered: Aug 2003


 - posted 10-26-2010 02:01 PM      Profile for Sam D. Chavez   Author's Homepage     Send New Private Message       Edit/Delete Post 
Tom's last post was wrong on at least one level.

I saw "Hereafter" this weekend and it just happened to be a 35mm film print and in a cinema I installed a dual Christie 3D system alongside a pair of AA11's.

The emotion comes mostly from Tom.

There are many people on this site with vastly more experience than Tom has.

How we all got by before before he came into the business will remain a mystery.

As they say in politics, "you are entitled to your own opinion, but not your own facts".

 |  IP: Logged



All times are Central (GMT -6:00)
This topic comprises 4 pages: 1  2  3  4 
 
   Open Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.