Film-Tech Forum ARCHIVE: Can SDDS be revived through D-Cinema?

my profile | my password | search | faq & rules | forum home

»	Film-Tech Forum ARCHIVE » Operations » Digital Cinema Forum » Can SDDS be revived through D-Cinema? (Page 5)

This topic comprises 6 pages: 1 2 3 4 5 6

Author

Topic: Can SDDS be revived through D-Cinema?

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003

posted 01-07-2012 11:15 PM

quote:
I'm not sure from the above if you're including Sony 4K in with the "premium" or not but either way you're wrong since 4K is higher resolution than IMAX can deliver to begin with but if the Sony is going through a 3D lens then it'll be worse than the IMAX Digital since that drops it down to 2K (and the image will be improved a bit by the people at IMAX).

Who says resolution is the defining factor in a "premium" vs "non premium" experience?

| IP: Logged

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 01-07-2012 11:15 PM

quote: Mike Blakesley
The top ten movies from last year were all sequels, remakes, reboots, etc. So why should the Hollywood suits think the public doesn't want more of the same?

Movie theater attendance in 2011 dropped to its lowest level in 16 years. Not all of that can be the fault of Avatar either.

Hollywood's biggest releases are mostly sequels, remakes, reboots, etc. so it's no surprise at all if the top 10 mostly consists of that stuff. They're not giving customers any other choice other than to stay away from the damned theater. The biggest movies in the upcoming 2012 summer movie season are nearly all sequels. Pixar's movie Brave and a vampire movie starring Johnny Depp are the only originals out of that group.

quote: Tom Petrov
Who says resolution is the defining factor in a "premium" vs "non premium" experience?

Such a thing might matter to customers not willing to just throw their money after a damned company logo like what customers do when they pay to see a Lie-MAX movie.

| IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003

posted 01-07-2012 11:18 PM

quote: Bobby Henderson
Such a thing might matter to customers not willing to just throw their money after a damned company logo like what customers do when they pay to see a Lie-MAX movie.

Why don't you call it Imax Digital?

| IP: Logged

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 01-07-2012 11:20 PM

Because IMAX won't call it that. They just call it IMAX or "The IMAX Experience." I'll keep calling it Lie-MAX as long as they keep lying to customers.

| IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003

posted 01-07-2012 11:20 PM

Bobby- cool

quote: Victor Liorentas
The 70mm at TIFF is very good but way too small to even come close to showing what 70mm can look like on a big screen. So it looks far superior to any liemax anyway but no contest if the theater matched the size of a typical liemax.

Yeah I've seen a few movies at Tiff in 70mm. It is a good experience, the whole nostalgia, running one reel at a time, the projy in the booth....kinda like Pepsi Throwback... but nobody in Toronto really cares.

| IP: Logged

Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009

posted 01-07-2012 11:57 PM

It was packed when I was there Tom.
The size of the theatre is why it can never be a really big deal.
It looks more like excellent 35mm scope than 70mm at that size.
In the glory days of 70mm the screens were huge and many were curved Cinerama types.
The 70mm film festivals at the Toronto Cinesphere used to sell out in advance because it was on a scale which was a must see.
In London Ontario we had the Park theatre with a curved giant screen of 2 and a half stories floor to ceiling.It sold out for months with every big 70mm release.It closed in 1989 but it's still talked about. Those to young to know may not care but if you took them back in time to see it.
They would say"why did they ever close this"?
The Imax Scotiabank was sold out an hour before the 5pm show of MI4!
The liemax was not sold out.

| IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007

posted 01-07-2012 11:57 PM

quote: Tom Petrov
Who says resolution is the defining factor in a "premium" vs "non premium" experience?

I'll answer your question with an explanatory story:
I ate at Dickie Brennan's Steakhouse in New Orleans with my mom and dad when mom was there for a research convention. It was supposed to be the best in town and since the guy runs several really good restaurants across the south, we figured it'd be good. Unlike myself and my dad, my mom ended up with a steak that was clearly never aged and was about as good as what you'd find in a regular grocery store. So she refused to pay the premium price, because the quality was demonstrably not premium. Now you can sit there and go "Who says the quality of the food is the defining factor in a premium vs non-premium experience?" but to me that is exactly what defines it. Sure, the decor and service and such come into play but if the food sucks it doesn't deserve the premium, no matter the rest.

That's how I feel about IMAX digital. The only thing I see that is arguably improved over a regular show is the fancier sound system. And improvement in sound has not normally been something that comes with a price premium added to it and as Joe pointed out before, not all of these sound installs are created equal so even the quality of this improvement could be a bunch of garbage. Hence, it is not a premium experience.

| IP: Logged

Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003

posted 01-08-2012 12:08 AM

quote: Victor Liorentas
The liemax was not sold out.

Which IMAX Digital was not sold out?

| IP: Logged

Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 01-08-2012 12:22 AM

quote: Chris Slycord
That's how I feel about IMAX digital.

In simple words ... "ya got cheated in what supposed to be a good deal from the beginning!"

Comes down as what Randy S. mentioning in that one thread: "where's the logic?"

Okey, two projectors to shoot the same image, mega gobs of sounds, et.al. , but isn't that presenting the same product that is showing in that one "regular grocery store", so to say?

| IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 01-08-2012 01:49 AM

Tom doesn't understand the term "premium" the way this recent discussion is treating it. He thinks premium means something super-deluxe that you would pay extra for, while the rest of the posters realize that it means what every movie theatre should provide, compared to the home experience.

| IP: Logged

Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 01-08-2012 02:56 AM

Tom, I've got some news for you kiddo. The best sound system in the world will sound like ass if it is over-calibrated.

Similarly, old and under spec'd sound systems can sound BETTER than the even best system found in a LieMAX auditorium IF it is calibrated properly.

I'm not discounting the importance of speaker hardware and room acoustics because some systems will just suck no matter what, but the majority of the final sound quality depends upon who is tuning it. The tech cannot "just dial it flat". That goes not only for LieMAX but your precious "Xtraspecial" auditoriums too.

| IP: Logged

Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99

posted 01-08-2012 03:54 AM

quote: Bobby Henderson
Movie theater attendance in 2011 dropped to its lowest level in 16 years.

I only worked until late January in the theater business. I started working in the booth just over 16 years ago. Coincidence? Definitely not. Sorry, all.

quote: Tom Petrov
the projy in the booth

What? Projy??? Racist.

quote: Brad Miller
Tom, I've got some news for you kiddo.

He hears but he does not listen. Probably all the weed.

| IP: Logged

Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007

posted 01-08-2012 11:23 AM

quote: Mike Blakesley
He thinks premium means something super-deluxe that you would pay extra for, while the rest of the posters realize that it means what every movie theatre should provide, compared to the home experience.

He doesn't even think that. Look back where he essentially questions why the quality of the product would be the determining factor of whether it gave a premium experience or not.

| IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 01-08-2012 11:27 AM

quote: Bobby Henderson
The biggest movies in the upcoming 2012 summer movie season are nearly all sequels. Pixar's movie Brave and a vampire movie starring Johnny Depp are the only originals out of that group.

That might be true but it would still be OK if they were good movies. "The Dark Knight Rises" looks like it'll be really good. Nobody minds a sequel if it doesn't suck.

But beside that point, "The biggest upcoming movies," you said. You can't predict what will be big. When you're talking an original or new title, big movies happen totally by accident, whereas sequels, remakes, etc have a built-in audience and a better chance at success.

The problem -- again and as usual -- is money. If I was a Hollywood suit, what am I going to do with my $200 million? Put it into an unknown title, plug some A-list star and into it, and hope it goes through the roof? Or hire Michael Bay to do another Transformers sequel and guarantee to keep my job?

| IP: Logged

Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008

posted 01-08-2012 12:50 PM

Back in the late 80s, the owners of Columbia Studios hired British producer David Puttnam, who had won an Oscar in 1982 for producing Chariots of Fire, to run their studio. Puttnam was highly critical of the way Hollywood did business, and tried to do things a bit different by trying to make quality movies instead of supposed hits. He made the deal for School Daze, Spike Lee's first film after She's Gotta Have It, and bought The Last Emperor for the studio, but the vast majority of the movies he greenlit ended up neither financially nor artistically successful. He was fired after only a year on the job, and his failed experiment directly lead to Coca-Cola selling the studio to Sony. (Ironically, The Last Emperor remains the last film Columbia has won a Best Picture Oscar for.)

| IP: Logged

All times are Central (GMT -6:00)

This topic comprises 6 pages: 1 2 3 4 5 6

Printer-friendly view of this topic

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.