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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » Can "anyone" install a Dolby Atmos system? (Page 2)

 
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Author Topic: Can "anyone" install a Dolby Atmos system?
Brad Miller
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From: Plano, TX (36.2 miles NW of Rockwall)
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 - posted 06-03-2014 12:56 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
And Monte...what brand of speakers are in those rooms playing at 4.0?

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Lyle Romer
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 - posted 06-03-2014 03:24 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
That's why I wonder if Dolby just has a backlog of installs
Considering the fact that their original goal was 1000 installs in the first year, I can't imagine that they are short people to perform the installation service.

I think what they really need is for QSC (or others) to produce economical amplifiers that are designed for Atmos (including the Atmos connect protocol). Well, that and to get the price of the CP850 and install service down at least 33%.

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Pete Naples
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 - posted 06-03-2014 03:28 PM      Profile for Pete Naples   Email Pete Naples   Send New Private Message       Edit/Delete Post 
If you design yous system carefully around these , they work out reasonably economical.

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Paul Mayer
Oh get out of it Melvin, before it pulls you under!

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 - posted 06-03-2014 04:28 PM      Profile for Paul Mayer   Author's Homepage   Email Paul Mayer   Send New Private Message       Edit/Delete Post 
Yeah, forgot about the Cineport in Las Cruces that was going in back in January just as I was leaving the contract job I had covering the NM Allen screens (and one Cinemark in El Paso). Neither the Cineport nor the Video were my theaters, I only had the Telshor. So yeah, two Atmos screens now in Las Cruces - Allen figures some people drive up from El Paso to see titles in Atmos on one of the Allen screens in Cruces. And yup - still no Atmos in ABQ, the biggest MSA and movie market in NM.

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Jarod Reddig
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From: Hays, Ks
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 - posted 06-03-2014 04:41 PM      Profile for Jarod Reddig   Email Jarod Reddig   Send New Private Message       Edit/Delete Post 
Bobby do you know which cinemas in Kansas City other than the Barrywoods AMC now has Atmos rooms?

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Monte L Fullmer
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 - posted 06-04-2014 01:06 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Brad, I have all JBL's in the two houses-including the 16 VoG speakers mounted on the ceiling.

Either the Dolby ATMOS tech set the system way too loud, or something similar.

Either way, I have no knowledge of what took place during the install of this system since I wasn't on location at the time.

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Jarod Reddig
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 - posted 06-04-2014 03:11 AM      Profile for Jarod Reddig   Email Jarod Reddig   Send New Private Message       Edit/Delete Post 
Do you know which models of JBL screen channels and surrounds Monte? Just curious.

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Bobby Henderson
"Ask me about Trajan."

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 - posted 06-04-2014 01:09 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Jarod Reddig
Bobby do you know which cinemas in Kansas City other than the Barrywoods AMC now has Atmos rooms?
The new Cinetopia Overland Park 18 theater has two Atmos-equipped houses (the "GXL" big screen rooms). The AMC Town Center 20 in Leawood, KS (S. side of Kansas City metro) added a Prime screen, like the AMC Barrywoods location.

I'm getting this info just by looking at Dolby's own Atmos installations map. I don't know how often they update it, but it seems like new theaters boasting Atmos get on the map fairly quick.

One thing I really wish Dolby would do with this map: list how many screens are equipped. When I look at that map and see the Atmos icon at a theater location I automatically think "one single screen equipped." There's a significant number of theaters that have more than one Atmos screen. Look Cinemas in Dallas has 2 Atmos houses. Santikos' Palladium AVX theater West of Houston has 4 Atmos houses.

I think Dolby ought to at least give some credit to theaters that want to spend even more money installing Atmos on multiple screens. I might be more inclined to visit a theater equipped with more than just 1 Atmos house. Theaters with Atmos on only one screen may play a certain movie in Atmos for only one week or even less than that. I watched the last Hobbit movie in Dolby Atmos opening weekend because I had a strong feeling another movie coming out on the following Wednesday would push it off that screen. And I was right. A theater with multiple Atmos screens would have more movies playing longer in Atmos.

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Jarod Reddig
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 - posted 06-04-2014 04:01 PM      Profile for Jarod Reddig   Email Jarod Reddig   Send New Private Message       Edit/Delete Post 
Thanks for the info Bobby.

Ill start checking the Dolby Atmos install map. Yes I agree they really need to say how many screens are Atmos equipped at each location.

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John Roddy
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 - posted 06-04-2014 04:32 PM      Profile for John Roddy   Author's Homepage   Email John Roddy   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Santikos' Palladium AVX theater West of Houston has 4 Atmos houses.
The Palladium AVX has six atmos screens, not four. It's just highly unlikely that they're all playing an atmos feature at the same time since they're all the ultra-large AVX MAX houses. Gotta keep some of 'em free for the new releases, even if they don't have an atmos track.

On that note, there's one of the biggest problems with atmos right now. The theaters that do install it are only putting it in the ultra-large premium houses. Those are the ones that will always have the newest releases each week, regardless of whether or not they support atmos. It doesn't make sense to keep an old feature in a large house like that unless it's guaranteed to sell very well. Save for a few here and there, most movies supporting atmos just won't be that popular. Yeah, you've got your Hobbits and X-Men, but don't forget the Frankensteins and Transcendences that pop up.

But yeah, it would still be nice to know the number of screens. I'd also like to see some cost reductions in there or incentives to install the system in smaller houses. As it stands right now, you're not going to get the atmos experience unless you rush out to the theaters within the first or second week. At least knowing the number of screens in there would help everyone know just how long they can expect an atmos movie to remain atmos. Sites like the Palladium AVX can afford to keep an atmos feature in atmos for a couple more weeks than usual, but ones like mine (Silverado-IMAX) only have two screens or less. Atmos or not, there's some fierce competition for those large houses.

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Bobby Henderson
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 - posted 06-04-2014 08:41 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Santikos must have added an additional couple of Atmos systems (and converted a couple of its houses to "AVX MAX") some time after its original opening in May of last year.

When my girlfriend and I visited that theater last year four of the houses had Atmos and AVX MAX screens. We wanted to see the new Star Trek movie there in Atmos, but that animated movie Epic pushed it off all four of those screens -which was really stupid since Epic didn't do very well.

At least Santikos is changing up that policy some. I just checked their web site. The Palladium AVX theater will have The Edge of Tomorrow opening on one of the AVX houses in Atmos. Two of the AVX houses will still play Malificient. Another two AVX houses will still play the X-Men movie in Atmos. The 6th house equipped with Atmos will be playing a non-Atmos title, The Fault In Our Stars. That's four different movies playing in Atmos in the same theater. Not bad, especially since the X-Men movie will be going into its 3rd weekend.

One nice thing about Santikos' AVX houses: they don't cost a premium to enter unless they're showing a movie in 3D.

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Buck Wilson
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 - posted 06-04-2014 10:41 PM      Profile for Buck Wilson   Email Buck Wilson   Send New Private Message       Edit/Delete Post 
It really is hard to catch all of these Atmos titles for me as well. With only one Atmos screen and it being 40 minutes away. Godzilla didn't even have a full week in the Atmos house, and Maleficent didn't get ANY time in EITHER Kansas city AMC Atmos house, I think I'll check out the Overland Park Cinetopia. Kinda wanted to run up to Omaha to check out the Marcus Atmos house, We'll see.

Speaking of which, they must update that Dolby map frequently enough, this Cinetopia just opened 2 weeks ago.

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John Roddy
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 - posted 06-04-2014 10:53 PM      Profile for John Roddy   Author's Homepage   Email John Roddy   Send New Private Message       Edit/Delete Post 
Nope, Palladium AVX opened with six atmos systems in six AVX MAX screens. They might've just knocked Star Trek out of the other two back then for a non-atmos movie or something. I don't remember exactly what happened back then. I was busy trying to keep my own theater together. They definitely did open with six though. I know that for sure.

The lack of premium is nice though. I really wish more theaters would do that. Much better incentive to go see it in atmos when the pay wall isn't steeper.

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Jarod Reddig
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 - posted 06-05-2014 02:45 AM      Profile for Jarod Reddig   Email Jarod Reddig   Send New Private Message       Edit/Delete Post 
Think Ill check out the Cinetopia next time im in KC for a Royals game prolly in July.

I agree. State of the art sound shouldn't have a premium price.

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Scott Jentsch
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 - posted 06-05-2014 09:11 AM      Profile for Scott Jentsch   Author's Homepage   Email Scott Jentsch   Send New Private Message       Edit/Delete Post 
The new Atmos installation at the Marcus Renaissance Cinema in Sturtevant, WI has the same problem. Rather than play Edge of Tomorrow in their UltraScreen DLX auditorium, which just got its Atmos installation recently, they are playing The Fault in Our Stars instead.

I would imagine that's a result of someone predicting the audience numbers for each movie, or perhaps there was some studio involvement at hand, but looking at it from the outside, I would have put the Atmos movie in the Atmos house, and put The Fault in Our Stars in two screens to make up for the seating count represented by the UltraScreen.

Just goes to show that the right thing to do would be to have the best sound system in every auditorium instead of just one or a select few. This is THX all over again.

My question in the meeting with Dolby would have been: how much if we put Atmos in all the auditoriums?

My guess is that a lot of theaters are waiting for the inevitable price drop from Dolby. If the international installations can help Dolby recover their R&D costs and fund development of a 2nd-gen processor, maybe the cost of the processor will come down and in the meantime, some companies will come up with a mega-channel amp solution along with a buy-a-pallet of speakers deal so that doing these Atmos installs isn't like only having a six pack of Kit Kats for trick-or-treat.

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