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This topic comprises 4 pages: 1 2 3 4
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Topic: Can "anyone" install a Dolby Atmos system?
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John Roddy
Expert Film Handler
Posts: 114
From: Spring, TX, United States
Registered: Dec 2012
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posted 06-04-2014 04:32 PM
quote: Bobby Henderson Santikos' Palladium AVX theater West of Houston has 4 Atmos houses.
The Palladium AVX has six atmos screens, not four. It's just highly unlikely that they're all playing an atmos feature at the same time since they're all the ultra-large AVX MAX houses. Gotta keep some of 'em free for the new releases, even if they don't have an atmos track.
On that note, there's one of the biggest problems with atmos right now. The theaters that do install it are only putting it in the ultra-large premium houses. Those are the ones that will always have the newest releases each week, regardless of whether or not they support atmos. It doesn't make sense to keep an old feature in a large house like that unless it's guaranteed to sell very well. Save for a few here and there, most movies supporting atmos just won't be that popular. Yeah, you've got your Hobbits and X-Men, but don't forget the Frankensteins and Transcendences that pop up.
But yeah, it would still be nice to know the number of screens. I'd also like to see some cost reductions in there or incentives to install the system in smaller houses. As it stands right now, you're not going to get the atmos experience unless you rush out to the theaters within the first or second week. At least knowing the number of screens in there would help everyone know just how long they can expect an atmos movie to remain atmos. Sites like the Palladium AVX can afford to keep an atmos feature in atmos for a couple more weeks than usual, but ones like mine (Silverado-IMAX) only have two screens or less. Atmos or not, there's some fierce competition for those large houses.
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Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 06-05-2014 09:11 AM
The new Atmos installation at the Marcus Renaissance Cinema in Sturtevant, WI has the same problem. Rather than play Edge of Tomorrow in their UltraScreen DLX auditorium, which just got its Atmos installation recently, they are playing The Fault in Our Stars instead.
I would imagine that's a result of someone predicting the audience numbers for each movie, or perhaps there was some studio involvement at hand, but looking at it from the outside, I would have put the Atmos movie in the Atmos house, and put The Fault in Our Stars in two screens to make up for the seating count represented by the UltraScreen.
Just goes to show that the right thing to do would be to have the best sound system in every auditorium instead of just one or a select few. This is THX all over again.
My question in the meeting with Dolby would have been: how much if we put Atmos in all the auditoriums?
My guess is that a lot of theaters are waiting for the inevitable price drop from Dolby. If the international installations can help Dolby recover their R&D costs and fund development of a 2nd-gen processor, maybe the cost of the processor will come down and in the meantime, some companies will come up with a mega-channel amp solution along with a buy-a-pallet of speakers deal so that doing these Atmos installs isn't like only having a six pack of Kit Kats for trick-or-treat.
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