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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Can "anyone" install a Dolby Atmos system?
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 06-05-2014 02:28 PM
quote: Scott Jentsch The new Atmos installation at the Marcus Renaissance Cinema in Sturtevant, WI has the same problem. Rather than play Edge of Tomorrow in their UltraScreen DLX auditorium, which just got its Atmos installation recently, they are playing The Fault in Our Stars instead.
I think some theater operators are a little worried how Edge of Tomorrow will perform in the United States. It's already playing in theaters in some overseas markets and hasn't been doing so great. That's despite generally positive critics reviews here (the movie currently has a 88% "certified fresh" rating at Rotten Tomatoes). Maybe some overseas movie-goers don't get the Groundhog Day with aliens, guns and explosions concept. I think the movie should do pretty well here. I'd like to see it.
Regardless of how well Edge of Tomorrow performs, I don't think a love story featuring a girl hooked up to an oxygen tank fits a giant screen, big sound presentation. I wouldn't pay any price premium at all for that movie. At least Edge of Tomorrow has a native Atmos mix and has the spectacle and bombast that's fitting for giant sized screens.
quote: Scott Jentsch Just goes to show that the right thing to do would be to have the best sound system in every auditorium instead of just one or a select few. This is THX all over again.
I don't think every auditorium needs Dolby Atmos, much less THX (even though some theaters have put THX in every standard auditorium). Few, if any, multiplex theaters had 70mm capability in every house. Although any theater playing a movie in 70mm usually played it for more than just one week.
Not enough movies are being mixed with Atmos to justify putting Atmos in every auditorium. And out of movies with Atmos tracks, not all of them use the Atmos format very well. Add the other variables to the situation, like Cinemark installing Auro 11.1 in a lot of theaters and a group of interests pushing DTS' OpenMDA format, which may or may not be any better than Auro, but a lot of theater operators are obviously holding off to see how much cheaper OpenMDA based products will be.
quote: Scott Jentsch My guess is that a lot of theaters are waiting for the inevitable price drop from Dolby.
Dolby at least has to drop the list price on the CP850 sometime soon. I've seen it written in a couple places that theater operators don't pay anywhere near the $35K list price of the CP850, but they're still paying some serious money to install Atmos regardless of any price breaks Dolby is giving on the processor.
Most Atmos theaters have to install better surround array speakers and more of them. They also have to add more sub-bass cabinets, like at least a new pair in the surrounds. It might also be an opportunity to upgrade the stage speakers and even add more of them (5 towers instead of 3). An Atmos theater needs a huge number of amplifiers.
Most high quality amplifiers for movie theaters come in 1 or 2 channel capability. I think QSC has 1 four-channel model that is THX approved.
What would it take for a company like QSC to make new power amplifiers that output 8 or 16 channels of amplification? What are the design hurdles? Would such an amp be unable to operate off a traditional 120V 20amp electrical connection? Would there be quality issues of squeezing so many channels of amplification into one piece of rack mount equipment? Would such a thing save any money at all over the traditional 1-2 channel power amps?
I have a feeling there has to be some kind of hurdle present, otherwise we would have seen 8-channel & 16-channel power amps years ago. If such amplifiers provided a big cost savings over separate power amps we would see a lot more 4-way stage speaker setups in theaters.
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This topic comprises 4 pages: 1 2 3 4
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