|
|
This topic comprises 3 pages: 1 2 3
|
|
Author
|
Topic: Why 3D doesn't work and never will. Case closed.
|
|
|
Bruce Hansen
Jedi Master Film Handler
Posts: 847
From: Stone Mountain, GA, USA
Registered: Dec 1999
|
posted 02-07-2011 07:18 PM
3D comes around about every 30 years, sticks around untill people relize that it is just a gimic, and not a very good one at that, then it goes away. As the article stated "it doesn't work". It's like the pet rock. When it first came out, everyone had to have one (mass stupidity, I call it). Then people started to relize that they just spent good money for a rock in a box, when they have plenty of rocks in the backyard, and throw out boxes all the time. As the "newness" of 3D wares off, people see that most 3D movies are nothing more than collections of goofy 3D effects. The movie itself sucks, and they turn away. This is happening right now. No one is buying the 3D TVs. No one will even bother to put on the glasses and look at one in the stores. Look for the next installment of 3D in the year 2040. Now can we get back to making GOOD movies again (in 2D)?
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 02-09-2011 11:04 AM
Not all markets are going to perform the same. This is one reason why movie ticket pricing is different between various cities and towns.
When I was keeping track of Carmike's circuit-wide conversion to digital projection I noticed it had small, first run theaters in certain parts of Kentucky, Tennessee and North Carolina that were charging as little as $2 per ticket. I had a WTF? reaction to that. Again, these were theaters that did first run shows. Carmike closed many of those theaters rather than waste money installing digital projectors in them. Louisville is a much bigger, more affluent market. But then maybe the general public in that part of the country isn't willing to pay nearly as much for a movie ticket as others are paying in many other areas.
quote: Tom Petrov
Branding such as: Disney Digital 3D, Dolby 3D, IMAX 3D and RealD are working wonders and spawning investment into making and exhibitiong 3D. The only real "Fail" is Technicolour 3D and that is because it is a filmed based format.
The branding situation with 3D is a stupid, inconsistent mess. The only message getting out to the public is "3D." The rest is crap.
First, I don't think any movie studio should be applying some fake 3D brand to a movie. They shouldn't be allowed to use this practice in theaters. And I don't think they should be doing it on video either. "Disney Digital 3D" is a fake format that doesn't really exist. There is no unique process or equipment tied to "Disney Digital 3D". IMAX-3D, RealD, Dolby 3D, XpanD and Technicolor 3D are unique theatrical 3D formats with specific processes and equipment. And Blu-ray 3D is the 3D format for home, although particular HDTV sets have different ways of displaying. Again, movie studio fake 3D formats have no place there in the advertising.
Another problem is obviously RealD and IMAX are paying some sort of subsidy or getting some kind of sweetheart deal favoritism in advertising to get their logos onto movie posters, movie trailers and TV commercials.
The only format I see worthy of some sort of exclusive listing on movie posters, trailers, etc. is film-based IMAX-3D. The rest of it doesn't wash. And that's because none of the digital stuff is exclusive to any particular digital 3D format.
RealD gets a lot of ink on movie posters. Guess what? Any movie that's hyped as being in RealD can also be seen in Dolby3D or XpanD. The 48fps DCP 3D virtual print is the same for any of those theaters. The hardware is just different. IIRC, IMAX Digital doesn't get anything unique when it's running 3D; only 2D IMAX Digital shows are getting something set up differently from standard DCP virtual prints.
Technicolor 3D is getting lost in the shuffle the same way XpandD and Dolby 3D are being overlooked. IMAX and RealD are the only 3D processes being advertised (unless you want to count bullshit fake things like Disney Digital 3D).
If was a theater operator using Dolby 3D I would be fairly pissed off about this situation. I have not been very kind to Dolby about some of their past advertising practices (the generic Dolby triple format logo for instance). In this case I think Dolby is getting royally screwed. I can't remember ever seeing Dolby 3D mentioned on a movie poster, movie trailer or TV commercial. The same goes for XpanD and Technicolor 3D. The thing which amazes me more is Dolby has a more recognizable brand name than even IMAX. So if a movie studio is going to hype a 3D format, why not hype the one with that Dolby brand name in it?
Technicolor 3D being a film-based format has absolutely nothing to do with its difficulties. Its main problem is no advertising visibility. RealD and IMAX are hogging all of that.
| IP: Logged
|
|
|
|
|
|
Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
|
posted 02-09-2011 12:48 PM
Yeah, I completely forgot about Master Image! That's yet another one stuck in the shadow of IMAX and RealD advertising.
Regarding Toy Story 3, I did see a little bit of Dolby Surround 7.1 advertising with that movie. But I don't remember seeing anything to do with Dolby 3D. What's really funny, when I watched a Dolby 3D/Surround 7.1 screening of Toy Story 3 in Moore, OK (Warren Moore 14) the theater played the Dolby Surround 7.1 trailer, but didn't play the Dolby 3D trailer. Odd. If it was my theater, I'd be running trailers for Dolby Digital Cinema, Dolby 3D and Dolby Surround 7.1 just to pound out that Dolby brand name. And I would run one of the THX trailers to lead into the movie.
quote: Tom Mundell
I believe that's true most of the time, but there are exceptions apparently; Tron Legacy for example had changing aspect ratios depending on the scene unlike the other versions which remained 2.40:1 throughout.
I'm sure IMAX Digital theaters have their own distribution setup and get a unique supply of virtual prints. But I'm wondering if the underlying 2K 48fps video format is any different than a 2K 48fps 3D DCP. You can change aspect ratios from 2.39:1 to 1.85:1 or 1.77:1 in a standard d-cinema theater (provided the lens is set up to allow that).
| IP: Logged
|
|
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 3 pages: 1 2 3
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
![[Big Grin]](biggrin.gif)
Printer-friendly view of this topic