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Topic: New THX Trailer - Eclipse

Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999

posted 04-06-2015 10:31 AM

As I said...effectively zero.

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Jason McMillan
Film Handler

Posts: 68
From: Houston, TX, USA
Registered: Dec 2009

posted 04-06-2015 02:39 PM

Just wanted to chime in... as old as it is, my favorite tag was always the original dts flying disc "The Digital Experience" trailer. Was running that in our dts houses up until we went digital, mostly for me.

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Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012

posted 04-07-2015 09:38 AM

Totally agree Jason, the DTS flying disc was always the best digital sound trailer for any of the formats in 90s. The later DTS trailers were never as good.

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Jarod Reddig
Jedi Master Film Handler

Posts: 513
From: Hays, Ks
Registered: Jun 2011

posted 04-08-2015 10:07 AM

Excited to hear this at a theater!! Was wondering if THX would ever come out with anymore of these.

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Michael Coate
Phenomenal Film Handler

Posts: 1904
From: Los Angeles, California
Registered: Feb 2001

posted 04-08-2015 01:03 PM

quote: Jason McMillan
my favorite tag was always the original dts flying disc "The Digital Experience" trailer.

quote: Terry Lynn-Stevens
Totally agree Jason, the DTS flying disc was always the best digital sound trailer for any of the formats in 90s.

The digital format snipe I thought the best was the first one for Dolby Digital (the train...). The DTS flying disc one was pretty good but always sounded too bright (and too often screened with non-digital presentations). I don't think any of the digital-sound snipes were as good or as memorable as the 70mm-mag version of THX "Deep Note."

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 04-08-2015 01:10 PM

The critical thing was having a Dolby Stereo Digital "train" trailer with the original mix. It was the most powerful and dynamic. At least three versions of the "train" trailer have been made. There was a longer Dolby Stereo Digital "train" trailer with some flute stuff in it. Dolby re-did the "train" trailer with the 1995 Dolby Digital logo, but the mix was toned down compared to the original.

I still loved the THX "Cimarron" trailer and wish they would create HD and DCP versions of it.

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Jason McMillan
Film Handler

Posts: 68
From: Houston, TX, USA
Registered: Dec 2009

posted 04-08-2015 01:28 PM

quote: Michael Coate
The digital format snipe I thought the best was the first one for Dolby Digital (the train...)

Sadly, I worked for AMC Theatres (I know, I know) at the time digital got the big push back in the early 90s. We had one DTS, one Dolby Digital, and 16 SDDS units at my theatre at the time.

The only Dolby trailer I ever had was the Dolby "City" trailer... I liked it well enough. Personally I thought the original SDDS snipe sounded like crap but we had to use it on every SDDS screen. AMC started sending their feature presentation snipes (Mr Clip) with SDDS on them and we were pretty much told to use SDDS exclusively (and I hated SDDS.. constantly dropping in and out of analogue).

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Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000

posted 04-08-2015 02:54 PM

quote: Michael Coate
The DTS flying disc one was pretty good but always sounded too bright (and too often screened with non-digital presentations).

Universal printed that DTS flying disc snipe on the heads of a number of movies that year, so every theater that played a Universal print that summer (Heart and Souls, etc.) got free DTS snipes even if they didn't have DTS.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 04-08-2015 03:06 PM

Universal Studios was attaching DTS trailers to their movie releases until early 1994. I remember watching The Paper here in Lawton at the Cache 8 theater. The flying disc trailer played in the glory of what sounded kind of like analog stereo.

One thing DTS had to correct pretty quickly: adding a film ID to the time code. The original prints and discs to Jurassic Park and Heart and Souls didn't have that data in the time code, making it possible for the audio from Jurassic Park to run during a showing of Heart and Souls if someone forgot to change the discs.

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Geoff Jones
Jedi Master Film Handler

Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006

posted 04-08-2015 03:45 PM

My favorite THX trailer was the one where the robot flies to the corners to fix the surround channels.
My favorite time watching it was at the UA Galaxy in San Francisco, when the little robot flew to the back right but the sound came from the back left, and vice versa.

My second favorite THX trailer was the original.
My favorite time watching that one was at the Mann Cherry Creek 8 in Denver, when it played without audio at all and everyone laughed when the text said "The audience is listening" at the end.

I'm not sure what THX stands for, but it isn't quality assurance.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 04-09-2015 09:59 PM

quote: Steve Guttag
As I said...effectively zero.

Earlier today DTS officially announced DTS:X for both the home market and for cinema. We'll have to see what happens over the next few months to see what DTS:X does to change that "effectively zero" situation.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999

posted 04-10-2015 06:23 AM

Yup...we'll see. I so glad that the whole DCI thing succeeded in avoiding another Digital Sound wars thing! [Roll Eyes]

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Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012

posted 04-13-2015 04:04 AM

It was clear that Dolby and the gang would not just sit still and leave it at 7.1 LPCM, wasn't it? [Wink]

Unfortunately, "innovation" (or progress or whatever you want to call it), in a free market economy primarily works by breaking standards or defacto standards. If everybody is doing the same thing, the only difference you can make is price. And a race to the bottom is not what you want if you're calling yourself Dolby.

From an engineering point of view, I would love it the other way around: First create a decent new standard, then bring in the products. But that's unfortunately not where the big bucks are.

I finally managed to play the trailer on a big screen and I actually liked it. I'm not sure if everybody really appreciates the non-stop spinning though. Manny refereed to old ladies getting all frightened by the somewhat bombastic "Dolby Spheres" trailer, this one might spin their head around.

And yeah, there will be many obvious complaints about the re-engineerded deep note, but I also kind of liked it. It sounded a little bit cleaner than the original incarnation.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999

posted 04-13-2015 06:17 AM

I don't fault the companies for trying to get an edge. But it doesn't really serve the exhibitors very well, at this point. What they don't need is another expensive thing to set themselves apart (except maybe in the very biggest markets).

Another problem with immersive is that for the average movie goer, it isn't enough of a difference from a discrete channel based soundtrack like 7.1 As you "race for the top," you, geometrically, are spending more and more money to get that next increment of "better" that fewer and fewer people will notice or care about.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002

posted 04-13-2015 06:27 AM

quote: Steve Guttag
Another problem with immersive is that for the average movie goer, it isn't enough of a difference from a discrete channel based soundtrack like 7.1 As you "race for the top," you, geometrically, are spending more and more money to get that next increment of "better" that fewer and fewer people will notice or care about.

I will agree with this. A well done 9.1 mix (7.1 plus L&R ceiling) will be very close to an Atmos or MDA result. Certainly less than 10% of the audience will notice.

On the other hand, if you make an auditorium with a gigantic screen, 100% of the audience will notice it.

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