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This topic comprises 8 pages: 1 2 3 4 5 6 7 8
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Author
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Topic: Jurassic World : Flat Format
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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99
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posted 06-21-2015 12:14 PM
"Large format premium screen"?
Well first off, there is no such thing as "large format" anymore. 15/70 is gone forever. 5/70 is the only thing deserving of that title from this day forth.
Second "premium screen"? You mean the ones too cheap to install masking? That's NOT premium at all.
I know there is still a good size chunk of the idiot-going public who are still be suckered into the "BS-X" bogus systems with a big trampoline on the wall for a screen and fancy branding, but I'm seeing more and more that people ARE wising up to the scam and that number is steadily increasing! Every week there is someone else who asks me why theaters are cutting corners so much as to downgrade the movie, because that's why they went in the first place. Sure they all appreciate and acknowledge the better seats, but the complaints are almost always the same and they revolve around the presentation. The picture doesn't fill the screen and nobody understands why (masking people, masking)...and either the sound is too quiet and not impressive (because they are too lazy to turn it down at the trailers and up for the feature) or the sound is too loud and hurts their ears (crappy speakers and/or poorly tuned systems...can anyone say IMAX?)
This "BS-X" craze is just marketing bullshit and it WILL catch up to them. Just like any other change for the worse, they don't see immediate loss of revenue, so the suits pat themselves on the backs and give themselves a raise for "lowering their construction and operating costs".
Meanwhile look several years down the road when people stop patronizing those theaters. They won't take the time to stop and write letters to the exhibitors explaining why, they will just simply not go anymore. Then the exhibitors won't be able to keep the doors open and they won't have much of a chance to get them back.
Now before some smart-ass pops on here and starts to quote numbers for Jurassic World, allow me to make my point clear. Several years down the road only a major movie like Jurassic World will get people back. This is because they want to see the movie so bad they have no other choice (which is why it did well this month), but overall these issues I've pointed out is one more thing that will kill the industry.
The solution? More advertising and even higher prices. Oh yeah, that's the way to solve it. Again in the IMMEDIATE the fancy branding and higher prices and up-charges will give the illusion of making things better, but it will just kill it even more.
By that point the studios will have started releasing to the home market on the same day as the theatrical release because the cinemas won't be bringing in the bucks like they used to, and there won't be a damn thing the cinemas will be able to do about it but die off.
You don't have to be Nostradamus to see it coming. You just have to use your brain a little bit. Cheap out now, die later.
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This topic comprises 8 pages: 1 2 3 4 5 6 7 8
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