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Author Topic: First Twin Theatre
Buck Wilson
Jedi Master Film Handler

Posts: 894
From: St. Joseph MO, USA
Registered: Sep 2010


 - posted 12-11-2014 07:38 PM      Profile for Buck Wilson   Email Buck Wilson   Send New Private Message       Edit/Delete Post 
quote:
Speaking of the AMC Ward Parkway. What a theater - lol. First a twon, then a 6, then a 12, then a 20, and finally, a 22. However, when Cinemark opened the Palace on May 7, 1999, Ward Parkway (once the crown jewel of AMC) had a 60% drop in attendance. It is now slated to close later this fall.
This theater did not end up closing, and 14 years later, is now a 14 plex. I want to say they basically cut off a large chunk to stay profitable. Perhaps the upstairs section? It's in a shopping mall IIRC. They have kept the place updated, run first-run material if not a bit split with other theaters in the area... Leather recliners, etc. So that makes it 2 --> 6 --> 12 --> 20 --> 22 --> 14. Wonder how the building is laid out at this point after all those changes and if the original 2 are at all intact.\

According to a comment on CinemaTreasures:

"Ward Parkway is the orignial home of the multi-plex. This shopping center is where AMC orginally put in a twin theatre becuase the overhead beams of the mall would not alow a single wide screen theatre to be constructed. This new twin actually ran the same movie in both houses, it wasn’t until about a year later that two different movies were shown at the same time. AMC moved back into Ward Parkway , (might be in 2000,) after closing the twin many years earlier."

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Terry Monohan
Master Film Handler

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From: San Francisco CA USA
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 - posted 12-14-2014 11:18 AM      Profile for Terry Monohan   Email Terry Monohan   Send New Private Message       Edit/Delete Post 
United Artists Theatres was so money hungry on the West Coast in the 70's and many other places they just put a big wall down the middle of the downstairs and balcony upstairs and made 4 cheap cinemas out of one large theatre. It was the worst you had ever seen with sound leaking in every show box. At least today many of these places that are still around after UA sold them off them for fast cash have had this movie UA building twin horror removed.

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Jim Cassedy
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From: San Francisco, CA
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 - posted 12-14-2014 01:13 PM      Profile for Jim Cassedy   Email Jim Cassedy   Send New Private Message       Edit/Delete Post 
Terry is right. There was one theater here in San Francisco (I think it was the Alhambra on Polk St)
where they 'twinned' it by literally putting up a wall to split the original auditorium into two
smaller ones. But they didn't bother to re-align the seats, so you had to sit & watch the movie
by turning your head at a weird angle, since the seats were still angled for the original sight-line
of where the old screen used to be. And a cardboard box is is more soundproof than the
cheap wall they put up. Geez!

I think another owner corrected all this when UA gave up the theater, but the place is now
closed and has been converted into a 'health club' last time I checked.

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Stephan Shelley
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From: castro valley, CA, usa
Registered: Nov 2014


 - posted 12-14-2014 02:49 PM      Profile for Stephan Shelley   Email Stephan Shelley   Send New Private Message       Edit/Delete Post 
The Northside in Berkeley was built as a small twin in the late 50's. Common entrance. Originaly no lobby but later a storefront was added as the lobby and a second set of restrooms. Orginal restrooms were at the back of one house. I think Cinema Treasures lists this theatre as one of the first built as a twin with common entrance.

Jim, the Alhambra was never UATC. It was built by the Nasser's like the Castro. The Bluminfelds were running the Alhambra for the Nassers and did the twin job. Part of the lease was that it had to be restored back before they left which they did before Roger Rabbit opened. UATC did plenty of hack plexing jobs such as the Balboa in SF and UA theatre in Berkeley.

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Mitchell Dvoskin
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 - posted 12-14-2014 04:03 PM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
Most people forget that Radio City in Manhattan was originally built as a twin, the Music Hall which is still in operation and the Radio City Roxy, which shortly after had it's name changed to The Radio City Center Theatre when the owners of the other "Roxy" in Manhattan sued them. I believe the Radio City Center Theatre closed in the 1940's, but the space is still in the building.

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Steve Dailey
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From: Overland Park, KS
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 - posted 12-14-2014 09:43 PM      Profile for Steve Dailey   Email Steve Dailey   Send New Private Message       Edit/Delete Post 
quote: Buck Wilson
This theater did not end up closing, and 14 years later, is now a 14 plex. I want to say they basically cut off a large chunk to stay profitable. Perhaps the upstairs section? It's in a shopping mall IIRC. They have kept the place updated, run first-run material if not a bit split with other theaters in the area... Leather recliners, etc. So that makes it 2 --> 6 --> 12 --> 20 --> 22 --> 14. Wonder how the building is laid out at this point after all those changes and if the original 2 are at all intact.\

The original twin theaters were not in the same location as the current multiplex. I believe they were on the other side of the atrium. The current multiplex opened with 12 screens. They later added 8 tiny auditoriums on the first level of the mall (directly below the current theaters, but there was no direct access between the two). Then they closed those 8 and added 2 stadium seating theaters behind the concession area, above what is now Trader Joe's. Earlier this year they renovated the whole complex (adding the recliners, a minibar, etc.). The space where the 8 were is now retail space in the mall.

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Marcel Birgelen
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From: Maastricht, Limburg, Netherlands
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 - posted 12-15-2014 02:46 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
quote: Terry Monohan
United Artists Theatres was so money hungry on the West Coast in the 70's and many other places they just put a big wall down the middle of the downstairs and balcony upstairs and made 4 cheap cinemas out of one large theatre. It was the worst you had ever seen with sound leaking in every show box. At least today many of these places that are still around after UA sold them off them for fast cash have had this movie UA building twin horror removed.
I don't know many theaters around here where they did this. In most cases they just separated the balcony from the main room, leaving the stalls and the screen of the original room mostly intact.

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Mike Rivest
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From: Montréal QC Canada
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 - posted 12-19-2014 05:11 PM      Profile for Mike Rivest   Email Mike Rivest   Send New Private Message       Edit/Delete Post 
First twin theatre that I have for is the Mall in Cleveland from March 17th, 1917.  -

[ 12-19-2014, 05:49 PM: Message edited by: Brad Miller ]

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Brad Miller
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 - posted 12-19-2014 05:49 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Mike - the site policies clearly state all images must be uploaded to the FT servers to preserve the integrity of the archive.

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Robert Koch
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From: Williams Ca USA
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 - posted 12-19-2014 06:42 PM      Profile for Robert Koch   Email Robert Koch   Send New Private Message       Edit/Delete Post 
Terry is dead right. I had to participate in some of these atrocities in no calif among which were the State in Marysville,the Sutter in Yuba City, the SenATOR in Chico,the Cascade in Redding, the State in Oroville,the Theatre del Oro in GrASS vALLEY are those I can think of off hand. These were all beautiful single screen theatres,the Senator being the oldest
[1925]and the Cascade the newest,[1935]
The results of these {"remodels" were disgusting to behold; and though it mattered not to these two brothers who now owned the theaters, because they chose their parents carefully, some of these monstrosities remain but most of them closed.
One remarkable exception to this is the Cascade in Redding, where the Public Radio station became involved and found the original building plans of 1935 and with with community arts and other civic organizations went ahead with the restoration and what a job they did I almost cried when I saw it after servicing it in the glory days. It is beautiful.

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Claude S. Ayakawa
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From: Waipahu, Hawaii, USA
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 - posted 12-19-2014 06:44 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
The Kuhio Theatre in Honolulu was not a fancy theatre like the original Waikiki Theatre on Kalakaua Avenue but it was a very large house with comfortable seats and nice. For many years, it was Honolulu's only road show venue and the first theatre to get CinemaScope and 70mm in the city. It was a fantastic house to see movies until Pacific Theatres killed it by twinning it. Just like Jim said about the Alhambra Theatre in San Francisco,, nothing was done to rearrange the seats after house was twinned and one had to sit in a very awkward angle to watch movies. I disliked the theatre after they twinned it and avoided the house and I was very happy the Kuhio was no longer a first run theatre after it was split in half.

-Claude

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Terry Monohan
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From: San Francisco CA USA
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 - posted 01-01-2015 11:40 AM      Profile for Terry Monohan   Email Terry Monohan   Send New Private Message       Edit/Delete Post 
Thanks Robert for re minding me about the chop job up in Chico CA that the UA guys did many years ago. I think both of these have been de twinned now. One of the worst was the UA Del Mar in Santa Cruz CA and the State in Monterey CA. They have now been both brought back from the UA chop block and look nice. In Oakland CA UA/Golden State Theatres sold all their neighborhood theatres to churches before they did the cut in two or 4 disaster. The Laurel,Hopkins Fairfax, Diamond, Eastmont and many more are still around today in Oakland used for churches, banks and stores. The only one that the building is no longer around was the Fruitvale Theatre on E 14th St. Had a nasty fire and UA kept the burned out theatre just sitting around for many years before the city of Oakland made them take the burned hulk down. I guess UA thought the theatres they owned in Oakland were not worth being twined so they just got rid of them at cheap prices in the late 60's and 70's. In the 50's and early 60's UA/Golden Gate/United CA Theatres had some very nice neighborhood theatres going till some of the Naify family members got $$$$ money hungry. Some around CA got split the others sold off fast. I was so lucky as a kid going to some of these large local single screen cinemas in Northern CA before the multi's and twins came into the picture. Old Syufy saw what the Naify UA family was doing and started his own split screen disaster at his nice Cinerama® type dome theatres around CA. Many of those still remain cut down the middle like up in Sacramento CA now run by Century/Cinemark. UA and the Syufy clan got greedy at this time and did what they were doing to the indoor screens and started to cut up the big drive in theatres to as many screens that could fit on the property. This was the worst times for drive ins they ran. Some had 5 or 6 screens all small next to the large original screen. You could watch five movies at the same time with sound from only one screen. Old man Syufy loved the extra candy money he was bringing in with all the extra screens on the same lot.

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Frank Angel
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 - posted 01-01-2015 03:05 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Those early chop jobs were so awful that for years I had an irrational bias against ANY multiplex house, at least any that were born out of single screen conversions.
quote: Claude S. Ayakawa
nothing was done to rearrange the seats after house was twinned and one had to sit in a very awkward angle to watch movies.
There was a beautiful neighborhood theatre in Brooklyn -- The Beverly -- originally run by Century Theatres; it was "quad-ed" in the manner that Claude describes, leaving the seats aimed at the wrong place, i.e., the original screen position, but even worse, the room was split down the middle with the new wall build smack between the two projection port windows. They didn't even move the (dual) projectors - just left them in the exact same position, reaiming them to the far left or far right position of the new screen.

So in the one "new" theatre, the projection port was in the very farthest right-hand corner of the back wall, and in the other "new" theatre, it was in the farthest left-hand corner of the back wall, aimed now at the new, much smaller screen which was nowhere near the center-line of the throw. The images on both screens were severly distorted with weird keystoning. The aperture plates were these bizarre-looking trapazoidal shapes to make the image look square on the screen, but that couldn't disguise the fact that there wasn't a straigh line anywhere in the image you were looking at. When the credits rolled, they fanned out from one side of the screen to the other, changing the tilt angle as they moved from the bottom to the top.

Because the original side walls of the theatre were angled in toward the stage from the rear to the screen, in each of the new quad rooms, the center split wall was straight while the original side wall was angled. The result was that there were so many unnatural angles in the room that it could give a person vertigo just walking down the slope floor to your seat, which of course when you sat down, was facing the wrong direction.

In the two balcony rooms, they didn't bother to build a real floor over the orchestra, so the first seats started about half-way back from the screen which was hung at the original screen position, with this huge expanse of dead space between the first seats and the screen. If you sat in the very first row of either of the two upstairs rooms, you were already half the theatre length away from the screen; if you sat in the back row, yes, you were as far away as you would have been from the screen in the original single screen configuration, BUT the screen was now 1/4 the size -- were were looking at a screen relative to the size of your TV screen at home.

The original single screen was not a particularly wide room so now with the center split, it was like you were in a long tunnel with a small screen at one end. Sound in this long tunnel was what sound usually is in a long tunnel -- one long echo chamber with dialog that was TOTALLY unintelligible. Who wouldn't stay home to watch TV?

Should I mention that all four rooms boasted of screens that were 2:1 -- scope AND flat were each projected at 2:1. [puke]

And of course to prevent a patron from remembering the beauty of the original single screen room with its considerable wall details, every exposed surface, cieling, side walls, even the floor if I remember correctly, EVERYTHING as painted flat black.

As much as I hate to see a theatre go under, this place couldn't die fast enough for me. Mercifly, this abortion of a quad closed soon after the conversion; it's been a bank for decades now. Even though it's actually where I bank, I will not go into this branch just on principle.

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Monte L Fullmer
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 - posted 01-01-2015 06:32 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Heard that James Edwards Sr. bought his first cinema in SoCal in 1930 and bought the building next door the following year and converted it to a cinema, thus creating SoCal's first twin cinema under one marquee.

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Robert Koch
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 - posted 01-05-2015 03:33 PM      Profile for Robert Koch   Email Robert Koch   Send New Private Message       Edit/Delete Post 
The fun ended for me with advent of the "plexes"

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