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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Stealth Theater
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Mark Gulbrandsen
Resident Trollmaster
Posts: 16657
From: Music City
Registered: Jun 99
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posted 02-03-2002 10:19 AM
Hi Richard,
I agree with you to a point about saving our customers time and money, but only to a point. There are other ways to save them money, mainly in the construction phase. There is a new construction method that allows one to get the building done a couple of months faster than usual. Largely saves on labor costs, and interest payments! It also has a much higher R insulation factor and better noise control than any other type of outer/inner wall construction does. A for instance of this system goes like this...
An old customer built two locations almost simultainously in Wisconsin. One project built the old fashioned way with block started on time, and the other building, with the new construction method started two months late due to site problems. Well, the late starting site beat the block and morter site by over a month on completion. It also has saved these people 60% in HVAC savings as well during the first year of operation. Thats the sort of thing a really good architect goes for. New methods, modern materials, etc. He will pay for himself in no time flat. Being able to draw upside down for a group of people is a nice touch but hardly necessary in todays tough world.You can then put that saved money to good use in the actual workings of a location and make them stand out from the rest of the competition. Making a first run to McDonaldsy is a really bad thing imho, ok for a dollar house location sort of thing that would be a no frills experience. Most of my indie customers try to go out of their way to make their sites alot better than the "chain" competition and its worked almost every time. Sometimes its easy to make their sites alot better than the chains with out going to great extremes, but sometimes they have to. It also depends on which chain is near them. Some are absolutely no competition at all but you still need to envision into the future as to what they might do, or who else might come in. They don't mind spending a bit more money to do it the right way and win out if they think it necessary.
Mark @ GTS
www.getgts.com
mark@getgts.com
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Richard Fowler
Film God
Posts: 2392
From: Ft. Lauderdale, FL, USA
Registered: Jun 2001
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posted 02-03-2002 02:19 PM
Mark,
like I said in a post a few days ago we are either building a palace or doing a "barn raising" hiding the barn with drapes etc. It is nice to work on a project where the factors of operations, showmanship, and quality hardware are going in at an affordable price.
Two years ago we built an eleven-plex where the building was extremely utilitarion but the front, lobby, seating, projection and sound was first class....the project cost was 1/2 of the competitor ( a large international chain who was going to show the "locals" on how a theatre should be built ) who had built a nine plex less than 3 miles from them...they thought terrazo floors where more important than the dimly lit screens, uncomfortable seats, and lousy sound they gave their public..... at present my client has 91% of the business in that market......spend more in areas where the greatest return / service life can be obtained.
Richard Fowler
TVP-theatre & Video Products Inc. www.tvpmiami.com
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