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Author Topic: Too many Trailers article from the St. Paul paper Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 12-20-2003 08:51 PM                     ""You can complain to the manager I suppose, but are you really not going to see 'Lord of the Rings' because they might show a Grand Am commercial before the movie?" Well they might still go, but decide not to buy a Grand Am after seeing it advertised in a place where there shouldn't be advertising! That's always been my rule of thumb (I boycotted both Coke and Pepsi for a year when they put commercials on rental-priced VHS movies about 15 years ago!)  |  IP: Logged Tim Reed Better Projection Pays Posts: 5246 From: Northampton, PA Registered: Sep 1999 posted 12-21-2003 01:42 PM                       quote: back in '87, when we stopped booking 'toons, the local depot only had a few Jack, sounds like you were one of the last hold outs, I can't imagine you had much to choose from at all. Where I lived (Cincinatti exchanges), everyone stopped running cartoons about 1976 or 77, when they were just $10. The reason I kept hearing was there wasn't enough time on the bill to run them. We regularly got new prints, especially Fox/Terrytoons and UA/DePatie-Freleng, although most of the Universal stuff was in bad shape by that late date; new prints hadn't been struck since '72, when Lantz shut down.  |  IP: Logged Zach Zagar Film Handler Posts: 45 From: Jefferson City, MO Registered: Mar 2000 posted 12-21-2003 02:50 PM                        When customers complain about having to watch advertisements, it seems so silly to listen to. Sure, its a little long, and no, I'm not going to buy some of the products, but goodness, sit down, relax and enjoy the show. Cable TV is paid tv and there are a TON of commericals out there. The premium channels are the only ones w/o ads. As for boycotting, really, c'mon, how many people will it take to actually make Pepsi or Coke give a care? As for losing customers at the theaters... its probably a loss vs income question. I am sure in some big market locations, that the ad revenue from Screen Vision and "slides" may even rival their conession take, certainly their box office take. They may lose customers, but its less staff they require then, and still same income, yay for them, the bean counters win. Some feel that advertising is going to be a short-term income. Look around though... I'm sure someone said that about the yellow pages, or billboards, etc. People go to the movies, they will continue to go the movies until new releases come straight to DVD. There is a SMALL group of individuals in the world who have a screen bigger than 60-70" at home. People will still come until some new technical revolution occurs, but I can't fathom what that would be. It seems silly to lose sleep over the ads, if you bring about a class-action lawsuit, you may be just taking it a bit too far. The more money the company that I work for makes, the better, because they can pay me more, pay my staff more, build more theaters, upgrade equipment, give me promotions etc. I know, I'm a sellout. I do, however, think that when digital cinema is out there and going strong, it will make this situation more tolerable to most. That's another debate on how to make that work, though.  |  IP: Logged Robert E. Allen Phenomenal Film Handler Posts: 1078 From: Checotah, Oklahoma Registered: Jul 2002 posted 12-21-2003 05:13 PM                     "I'll bet when Bob Allen opens his single-screen changeover carbon arc showplace in Oregon, he will revive this practice." You got that right Gordon. Somebody has got to save the movie going public from "megaplexitis" and return showmanship and community responsibility to the exhibition field.  |  IP: Logged Carl Martin Phenomenal Film Handler Posts: 1424 From: Oakland, CA, USA Registered: Feb 2002 posted 12-22-2003 07:34 AM                        it's just not all about the money for me. there are limits to what i will live with, and to what i can in good conscience foist upon others. i don't want to see that crap, and i won't work for a theater that shows it. same goes for movietunes. if i wanted to sell out, i could do so much more profitably than by working in a theater. carl  |  IP: Logged Richard Greco Phenomenal Film Handler Posts: 1180 From: Plant City, FL Registered: Nov 2003 posted 12-22-2003 10:48 AM                     As far as I know, Carmike policy is 6-7 loose trailers with a ID trailer in there and then the attatched trailer. We run in this order: Carmike Fire Exit Ad Screenvision ads (approx 5 mins of commercials) 6-7 loose previews Carmike ID trailer attatched preview feature  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 12-22-2003 12:46 PM                     That's why I LOVE our theater! NO slides, NO ads, INSTRUMENTAL-ONLY nonsync music, ONLY 3-4 trailers (between 6-8 minutes) before the feature (and a sound snipe if applicable), NO policy trailer nonsense, screen lights in every house and a curtain in The Big One. THAT'S the way to run a multiplex! =TMP=  |  IP: Logged Robert E. Allen Phenomenal Film Handler Posts: 1078 From: Checotah, Oklahoma Registered: Jul 2002 posted 12-22-2003 04:32 PM                     Well Thomas, someone in your company has either been in exhibition for a long time or is actually listening to the patrons. You're blessed buddy.  |  IP: Logged Charles Everett Phenomenal Film Handler Posts: 1470 From: New Jersey Registered: May 2001 posted 12-22-2003 04:55 PM                     Good thing for this "Film Snob" AMC isn't in Eugene. Otherwise he would bitch about that "Silence is Golden" snipe sponsored by Best Buy, Sprint PCS and Samsung! AMC introduced that snipe in front of Elf. The running order at AMC is now: (Video) MovieTunes clips mixed with rolling stock "Now ... the preshow countdown!" Rolling stock continues "Thanks ... for watching the AMC MovieWatcher Network!" (Start 35mm projector) Exit snipe, if required by local law "Coming Soon" snipe 5-6 trailers -- all with the green band removed "Silence is Golden" snipe "Feature Presentation" snipe Feature If there is an attached trailer it runs before "Silence is Golden", not after.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 12-22-2003 05:00 PM                     Jeremy is telling me I HAVE to post this because it is just so awful. A local theater chain (Studio Movie Grill) used to have the projectionist make a live announcement through the sound system via microphone in the booth before each show "welcoming" people to the theater and announcing specials from the kitchen. Jeremy saved some of the announcements. Listen if you dare! (Seriously, it's literally embarassing to listen to, but if you choose to listen, note the top notch professional quality and the projector noise in the background. ) When this company first opened the policy was to play the opening music from 2001 while flicking the house lights on and off, then do the silly announcement. You can just imagine how embarassingly corny that was to the audience!!! Indeed audience members would crack jokes about how stupid it was. Fortunately the mega-lame "light show" was dropped as well as the announcements. Now customers walk into an auditorium with custom made slides that far surpass the crap Screenvision put out, the non-sync is also a custom job of instrumental movie music that has been carefully edited together into one continuous overture and slightly compressed so the quiet parts are audible, then 1 minute before the show the curtains are closed and then reopened where exactly 3 trailers run, then straight into the feature. I think it is now the only remaining place in town that doesn't slap their customers in the face with commercials. They have come a long way from the days of cheesey intros and bad light shows.  |  IP: Logged Jason Burroughs Jedi Master Film Handler Posts: 654 From: Allen, TX Registered: Jun 99 posted 12-22-2003 05:58 PM                     I remember going to the Studio Movie Grill once while they did that. I can't describe how incredibly corny it was, and the snickers from the other audience members. But holy cow! I thought it was just recorded, not live! That's even MORE lame, but as an AUDIENCE member, I'd rather sit though that than 30 minutes of Ad's snipes, and trailers with green bands cut off  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 12-22-2003 06:00 PM                        Is there a reason why he felt the need to say "Studio Movie Grill" five times in that announcement? Do the customers there have trouble remembering where they are?  |  IP: Logged Dennis Udovich Film Handler Posts: 71 From: Sheboygan, WI, USA Registered: Dec 2001 posted 12-22-2003 09:49 PM                        The running order for Marcus Theatres MovieTunes played pre-show Cinema Screen slides are shown Start 5 minutes prior to show time... MovieTickets.com (30 sec) Pepsi (30 or 60 sec) NCN header (10 sec) NCN ads (2 to 5 min) 4 to 5 trailers (8 to 10 min) Marcus Policy trailer Feature While I never have been a fan of pre show advertising ... I can't help but look at the bottom line. This income is above and beyond. We do get a few customers bitching about the ads, but I get that even for movie trailers.  |  IP: Logged Ethan Harper E-dawggg!!! Posts: 325 From: Plano, TX, USA Registered: May 2000 posted 12-22-2003 11:16 PM                     Brad, I just listened to the clip above and thought it was an awesome concept. I really LOVED it. It was very exciting. I'll be sure to try and implement that before every show I start at the theater I currently am currently working at. That clip rules and the guy that is narrating on it seems so excited and sounds like he is definitely putting a lot of emotion on it. He should be the new trailer voice guy. that's be dopest Yo! phiggidy phat phu! ta dah'.  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 12-23-2003 12:43 AM                        ...from Tim: quote: Jack, sounds like you were one of the last hold outs... everyone stopped running cartoons about 1976 or 77, when they were just $10. The reason I kept hearing was there wasn't enough time on the bill to run them. It was $25/wk by the time we stopped... and I only did it because I had just bought my FIRST DRIVE-IN (!) and tried to do things just like when I was growing up at the one I worked at back then. It didn't take too long to figure out that the audience here didn't care enough to make it worthwhile... something about the prints looking a lot less torn up on the Cartoon Channel!  |  IP: Logged

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