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Topic: Midnight for Return of the King.
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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 12-17-2003 02:54 AM
quote: What is New Line's "official" policy on interlocking LOTR3-ROTK? Obviously they have been willing to supply multiple prints per site.
That's a good question, John. I've never seen mention of interlocking in any of the master licenses I have.
My hunch is that, compared to how a print normally "owns" a screen through its first-run, the studios probably could care less if you're adding capacity to a show by interlocking, so long as you aren't cancelling some other presentation. I could probably haul in a cart full of folding chairs, if I needed them. Why would the studio care? That's extra capacity for a given print.
The risk in getting extra prints is that (as far as I know) they'll tie up a screen for 2 weeks. If the initial edge wears off before that, you've got a lot of "starts" for the number of people you're bringing in.
It suprised me a little that none of the theatres in our area brought in multiple prints. It's pretty common. Regal even has a quad that's run 2 prints of the same show before.
What's interesting to me is the marketing side of running a 3+ hour movie. You're only able to run around half the show starts you could with a "normal" show. Considering there's no intermission, and people are hurrying just to make bathroom trips, it'll be very interesting to see if the concession takes it in the shorts because of the lower daily audience turnover.
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