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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Academy 6 in Pasadena SUCKS!!! (and how to manage customer complaints) (Page 3)

 
This topic comprises 6 pages: 1  2  3  4  5  6 
 
Author Topic: Academy 6 in Pasadena SUCKS!!! (and how to manage customer complaints)
Mark Hajducki
Jedi Master Film Handler

Posts: 500
From: Edinburgh, UK
Registered: May 2003


 - posted 09-05-2004 06:28 PM      Profile for Mark Hajducki   Email Mark Hajducki   Send New Private Message       Edit/Delete Post 
One reason why passes are often given is that they can be handed out quickly when refunds often take far longer since they need to be processed through the box office till system and the correct cash handed over / credit card refunded.

When working on box the till system required a 8-10 digit number (on the ticket) to be typed in (the barcode scanners never worked) for every ticket, then a (usually sarcastic) reason entered and a manager swipe/code. Then a paper form had to be filled in and the tickets stapled on.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 09-05-2004 06:42 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
This is true and, in a large-scale situation involving more than (say) 15 patrons, it would be perfectly understandable. Even so, the passes should be unrestricted "same-as-cash." Ideally, customers should be given the option to wait for the cash refund, if they should be so inclined.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 09-05-2004 06:45 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Yup, that was what I always did. I gave a pass at the exit door of the theater and told them they could also get a refund at the box office in exchange for their ticket (but depending on the quantity of people that might mean a wait in line). For those who didn't want to wait, they could have another pass in exchange for the ticket (so they couldn't keep going back).

I always felt it was the manager's responsibility to have enough quantity of unrestricted passes on hand at any given point to handle any horrendous situation that may occur. Obviously depending on the quality of your projection staff and equipment may make that a typical or extremely high number.

BTW, I think in these situations most people refer "passes" to unrestricted passes. At UA they were called "emergency passes". Not sure what they are called at any given theater anymore since I stopped managing floor operations in 1998.

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Aaron Mehocic
Jedi Master Film Handler

Posts: 804
From: New Castle, PA, USA
Registered: Jun 99


 - posted 09-05-2004 07:23 PM      Profile for Aaron Mehocic   Email Aaron Mehocic   Send New Private Message       Edit/Delete Post 
Since it sounds like we're all friends again . . .

I don't want to beat this to death, but I think Dustin explained it best when he pointed out that I was speaking about policy, and Manny was arguing experience. With respect to the situation I would have handled it differently then the "manager" at the Academy 6, but I was trained to offer passes first. Guess you can't teach an old dog new tricks.

quote: Manny Knowles
To all of you with the "passes first" policy/mentality: What is the logic that allows you to keep the patron's money when you have not delivered what they paid for? Why make them ask for it when they are entitled to it?
You answered your own question and Dennis pointed that out in a direct quote. One might also attach this line from a former manager:
"I can care less how many people come through that door, but I care a whole hell of a lot as to how much money they're spending at that stand." He actually didn't mind giving passes because he knew the people would be extorted while buying concessions again on their second visit, but try getting a cash refund from him . . . well you know.

quote:
I have got a different sort of issue. Customers that watch an entire movie, with no technical difficulties, then demand their money back - because in their opinion - 'the movie sucked' . Tell me how you handle that one.
Yep we had another former manager who would hear that and suddenly run for the pass book. One of his assistants advised him to tell 'em:
"We don't make them, we just run them. NOW GET THE FUCK OUTTA HERE!!!" Unfortunately that never went over too well. Seriously though, people like that need to be put in their place. They've become too accustomed to this Wal-mart / Burger King philosophy of the customer is always right. Most of the time the average, non-theater employed customer really doesn't have a clue about what he / she is talking about.

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Mike Spaeth
Phenomenal Film Handler

Posts: 1129
From: Marietta, GA
Registered: Jul 2000


 - posted 09-05-2004 10:09 PM      Profile for Mike Spaeth   Author's Homepage   Email Mike Spaeth   Send New Private Message       Edit/Delete Post 
Umm, actually the customer IS always right. I agree with the more ridiculous things ... but why are people so skimpy with the passes? The pass costs you, the operator, nary a cent (with the exception of the paper the passes were printed on). If all it takes to bring a customer back is a pass, I'm all for that. If it takes a cash refund, so be it. Please the customer and they will return.

"Seriously though, people like that need to be put in their place. They've become too accustomed to this Wal-mart / Burger King philosophy of the customer is always right. Most of the time the average, non-theater employed customer really doesn't have a clue about what he / she is talking about."

I would never "put a customer in their place." Some customers are more difficult then others, but there is always a way to please them. This "philosophy" to which you refer apparently works, because both of those companies are top-notch companies that are growing larger every day, while the average theater company is barely skirting bankruptcy. Do you understand the internal operations of a Wal-Mart? Does that mean that you have no right to complain about anything that goes on there?

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002


 - posted 09-05-2004 11:16 PM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
quote: Mike Spaeth
Umm, actually the customer IS always right.
Ummmm.... well, that might be the topic for a whole 'nother discussion.

The customer is always "the customer". However, the customer is NOT always RIGHT.

In the years I've had my business, I've tossed quite a number of people who had that "I left my $5 at the boxoffice... I now own a piece of the rock" attitude. They're quite surprised to find that I won't tolerate their verbal abuse of my staff, or disrupting other customers in any way. The end result is that my staff is happy here, and loyal. They know they'll be backed up by management if a customer gets out of line. My customers are also appreciative of the place, knowing they don't have to deal with obnoxious patrons who get away with murder because the weasels that own the business put the customers money ahead of others' enjoyment of the experience.

Sorry to rant on this, but I do not subscribe to that "always right" label. It flat ain't so. Somewhere along the line, a business needs to have minimums as operational baselines... and most businesses I know of actually do have them.

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Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 09-06-2004 12:00 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
quote: Jack Ondracek
The end result is that my staff is happy here, and loyal. They know they'll be backed up by management if a customer gets out of line.
Hats off to you Jack. Theaters that have loyal staff members who keep the job for lengthy period of time is in my opinion a direct result of top notch management who cares about the people who work for them.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 09-06-2004 12:23 AM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
I'm not currently in the theatre business now. I'm speaking as a patron, which is something I have not been for a while. Some of y'all need to try this because only when you've been on the working end of that "put the customer in his place attitude" will you come to understand just how bad it is for business.

Can you imagine how many people I've shared my "Academy 6" horror story with? My uncle has shared this story with some of his friends, too.

There is no way you could subscribe to that mindset once you have been victimized by it. I feel like I have been bullied and -- as you may have noticed -- I'm the sort who pushes back.

I'm determined to get a cash refund. I intend to call and have a word with the General Manager and, hopefully, he/she will be more reasonable. As an old friend would say, "I have seen the monkey, now let me see the organ grinder."

If it turns out that the whole operation is dishonest and unreasonable then I guess I'll write my letter and send it to Buena Vista and The Better Business Bureau.

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David Favel
Jedi Master Film Handler

Posts: 764
From: Ashburton, New Zealand
Registered: Feb 2002


 - posted 09-06-2004 04:33 AM      Profile for David Favel   Email David Favel   Send New Private Message       Edit/Delete Post 
Most customers are allways right, however the arseholes allways get the "YOU, FUCK OFF"
Don't want them, or need their demands/attitude/trouble/disruption/whatever.

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Daniel Fuentz
Expert Film Handler

Posts: 230
From: Fresno, CA, USA
Registered: Apr 2003


 - posted 09-06-2004 05:06 AM      Profile for Daniel Fuentz   Email Daniel Fuentz   Send New Private Message       Edit/Delete Post 
Manny, I understand your situation completely. I have only had words with management at two different theaters, and had totally opposite outcomes both times.

While visiting a Cinemark location in another town, someoen turned the flourescent cleaning lights on during the credits to the movie. Not only did that blind the people still in the theater (There were still about 15-20 people in there) it made the credits unreadable. I went to the concession stand to tell the staff what had happened, and the worker said NOTHING to me. Not even a half-assed apology -- he said absolutely nothing! I sent an email to the theater, never expecting to hear back. I did get a very nice email of apology from the manager, and 4 passes. Because of the way they handled that, I do go back there, even though the theater itself isn't anything special...

Now, the bad experience I had was at a UA 8-plex here in town. I had already had some bad experiences at this theater, but returned against my better judgement because the movie I wanted to see wasn't playing anywhere else in town. About 20 minutes into the movie, I hear what sounds like hammering coming from behind me. This goes on for like 5 minutes, but I don't see anything so I am wondering if someone is standing in the hallway banging on the wall or something. Just as I am starting to get up and check it out, the noise stops. About 5 minutes later, the hammering noise resumes. I lok up at the porthole, and there is a worker, banging away at something while a show is running! I went to the box office, and told the person there that I was watching a movie in #5, and there was loud hammering going on that was VERY annoying. She said she would go up to the booth and tell them to stop. 10 minutes later... more hammering, and the sound of nails being torn out of wood. I went back to the box office and got the manager this time. I said this was the second time I had been up there to complain about hammering going on in the booth, and I would really like it to stop immediately so I could try and watch the rest of the movie. He did not apologize, instead offering the lame excuse "Oh, they're installing a new slide projector..." to which I replied "Can't they do that when a movie isn't showing?" They did finally quiet down until the movie was over, but I was so pissed off that I have never set foot in that theater again. (I would have left the first time, if the movie was showing anywhere else within driving distance!) Well, all the friends I told my story to all said the same thing... "Why weren't they doing that before the theater opened?"

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 09-06-2004 02:37 PM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
quote: David Favel
Most customers are allways right, however the arseholes allways get the "YOU, FUCK OFF"
Don't want them, or need their demands/attitude/trouble/disruption/whatever.

In the interest of clarity...would *I* have fallen into this "fuck off" category?

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Bill Gabel
Film God

Posts: 3873
From: Technicolor / Postworks NY, USA
Registered: Jan 2002


 - posted 09-07-2004 02:15 PM      Profile for Bill Gabel   Email Bill Gabel   Send New Private Message       Edit/Delete Post 
Manny you went to the Academy 6, didn't you see the signpost ahead that you were going to get [sex] . Sorry about that, but that theatre has been a dump since Mann Theatre dumped it in the early 90's. It was once a beautiful large single screen house and their best house in the area. (before the plexing) The theatre was picked up by the same owner that owns the old GCC South Bay Tri-plex. He just bought the equipment out of the former GCC, later AMC Beverly Connection 6 near the Beverly Center. He bought the booths and what was behind the screen and snackbar equipment recently. And he is a former theatre projectionist too.

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002


 - posted 09-07-2004 08:51 PM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
I can't believe we're even debating this. The ticket seller makes a mistake, the patron doesn't get to see the movie - they get the CASH back that they paid, period. It doesn't matter if it's inconvenient to the theatre - that's not the customer's problem.

The theatre has no right to a profit on that sale because they provided no service.

Technical problem during the movie? OK..I suppose no harm in offering passes first, but anyone who wants a cash refund should get one.

Customer decides they didn't like the movie at the END of a movie? I'd be friendly with the customer, but I would not give them anything. Customer decides they don't like the movie 20 minutes in? As long as they were nice, I'd give 'em a pass.

Lights come on during the credits? I'd apologize, but I'd only give a pass if the customer was really upset and seemed like a film geek who really cared about the credits.

For the record, when I've come out of a film in the 1st 15 minutes and told the manager that I didn't want to see the film because of the technical quality of the presentation or the quality of the print, I have always received cash back. I've NEVER had to ask for it.

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Brian Michael Weidemann
Expert cat molester

Posts: 944
From: Costa Mesa, CA United States
Registered: Feb 2004


 - posted 09-08-2004 02:40 AM      Profile for Brian Michael Weidemann   Author's Homepage   Email Brian Michael Weidemann   Send New Private Message       Edit/Delete Post 
quote: Martin Brooks
Customer decides they didn't like the movie at the END of a movie? I'd be friendly with the customer, but I would not give them anything.
I agree, of course. They paid to view a film, and view the film they did. Service provided. There have to be standards to what constitutes the issuing of a pass; and the more the standards favor a customer's whim as opposed to legitimate business practice, the more the theatre will be at the mercy of the cheapskates and whiners. Cash-back requires more rigid standards, since it can be a form of stealing from the theatre. (It's like demanding a refund for a subscription service AFTER the "30 day trial" period, in which you could have cancelled for any reason.) Customer X viewed Y-amount of Z-movie, thus the transaction was secured.

Manny's situation is clearly different. ALL of his claims were legitimate, as has been pointed out. And apparently this is one theatre I'll avoid the next time I'm in the area.

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Jim Ziegler
Jedi Master Film Handler

Posts: 753
From: West Hollywood, CA
Registered: Jul 99


 - posted 09-08-2004 02:23 PM      Profile for Jim Ziegler   Email Jim Ziegler   Send New Private Message       Edit/Delete Post 
Mike,

I have to disagree... The customer is not always right, and, depending on the customer, you don't always want them back.

At Merriam (for those that don't know, a Cinemark 20 screen near the bad part of Kansas City), we made a determained effort to make nearly 1/3rd of our customers go somewhere else. These customers were largely teenagers who constantly disrupted our operations and the other customers. After we got rid of this 1/3rd of our customers - our attendance had increased by 11%. Basically, we made more people happy getting rid of the trash than we lost by making them feel unwelcome.

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