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Topic: Does AMC Pre-Show video vary by rating?

Mark Lensenmayer
Phenomenal Film Handler

Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999

posted 11-15-2005 01:24 PM

Also, with the Super Bowl, you can choose NOT to see the commercials by changing the channel or leaving the room. You don't have those options in a crowded theatre.

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99

posted 11-15-2005 01:58 PM

quote: Mark J. Marshall
Someone will figure out a way (if they haven't already) of ripping the DVD and all of the content onto a dual layer DVD+R with everything intact EXCEPT the ads.

They already have, and you don't have to have a dual layer disc either. DVD Shrink...and it's freeware

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-15-2005 02:38 PM

Nice.

quote: Jesse Skeen
You don't have to go to a theater and pay to see the Superbowl.

quote: Mark Lensenmayer
Also, with the Super Bowl, you can choose NOT to see the commercials by changing the channel or leaving the room. You don't have those options in a crowded theatre.

Plus Super Bowl commercials are for the most part, entertaining, and have turned into part of the Super Bowl event itself.

Does anyone else have customers that routinely wait outside of an auditorium until the commercials are over before going in? Ask yourself if those are people on the verge of being lost customers.

And by the way, I never said eliminate ALL advertising everywhere. Just that commercials in front of movies are inappropriate. This industry survived for a VERY long time without them.

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Ky Boyd
Hey I'm #23

Posts: 314
From: Santa Rosa, CA, USA
Registered: Jun 99

posted 11-16-2005 10:56 PM

Was to the AMC in Emeryville, CA twice this week and discovered to my horror the AMC pre-show. Interestingly the second time, on Kiss Kiss Bang Bang the audio was running with no picture...much more enjoyable, if any of these pre-show things can be described as enjoyable. Don't know if its just my local AMC but at least both times the audio on the pre-show was very low and easy to tune out as opposed to Regal where my experience has been that the audio on the pre-show is excessively loud.

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005

posted 11-17-2005 05:35 AM

quote: Mark Lensenmayer
Also, with the Super Bowl, you can choose NOT to see the commercials by changing the channel or leaving the room. You don't have those options in a crowded theatre.

Thats exactly why some advertisers like it! They know you pretty much have to watch.

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Eric Hooper
Jedi Master Film Handler

Posts: 532
From: Fort Worth, TX, USA
Registered: May 2003

posted 11-17-2005 05:00 PM

The AMC show is the worst violator and most intrusive! I will never step foot in any AMC theatre ever again. EVER.

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Mark Lensenmayer
Phenomenal Film Handler

Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999

posted 11-17-2005 06:08 PM

Matt Fields said:

quote: Matt Fields
Thats exactly why some advertisers like it! They know you pretty much have to watch.

Which is also exactly why I spend more of my entertainment dollars on DVD's! I don't think the studios care...they get my money either way. Only the exhibitor loses out.

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Jason Miller
Expert Film Handler

Posts: 241
From: Little Rock, AR,
Registered: Mar 2004

posted 11-17-2005 11:08 PM

quote: Mark J. Marshall
And by the way, I never said eliminate ALL advertising everywhere. Just that commercials in front of movies are inappropriate. This industry survived for a VERY long time without them.

AH yes... the days of Mono and if you were lucky.. stereo.

I guess if no one cared about spending money on upgrades and new builds we could just sail along on what we had.

or give up some payroll I guess... but anything as long as we can have that absolute silence before a movie to enjoy the couple making out in front of us. or the guy talking on his cell phone about that weird rash he got. or old people listing off every medicine they take daily.

if its too loud. tell someone about it. I do everything I can to make sure the pre-show isn't blazingly loud.

But its still better than nothing.

quote: Jesse Skeen
You don't have to go to a theater and pay to see the Superbowl.

And you dont Pay to watch the pre-show either. the pre-show is free. that's why the movie costs the same whether it runs or not. it runs before the scheduled start time so that it doesnt intrude into the show length (hopefully.. yeah I know..).

if people want to wait outside for a free show then fine. some people need something to protest about I guess.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-18-2005 07:58 AM

quote: Jason Miller
AH yes... the days of Mono and if you were lucky.. stereo.

...and CinemaScope, and Super-Scope, and WarnerScope, TechniScope, Technirama, Cinerama, Aroma-Rama, Smell-O-Vision, Panavision, VistaVision, 70mm, Todd-AO 70mm, Ultra-Panavision 70mm, dual strip 3-D, over/under 3-D, side by side 3-D, Fantasound, Sensurround, 4-tack magnetic sound, 6-track magnetic sound....

Don't tell me that theaters can't afford to upgrade to newer systems or take chances unless they have commercial advertising in front of their movies.

quote: Jason Miller
or give up some payroll I guess

So, payroll should be going UP for the staff then if we use your logic, but sadly, that's not the case. Any projectionist in a multiplex that makes more than $10 an hour is lucky.

quote: Jason Miller
but anything as long as we can have that absolute silence before a movie

While absolute silence beats MovieTunes hands down every time in my book, I'd rather listen to some nice movie-oriented score music playing in the background. I don't even mind the "slides" that run before the show.

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000

posted 11-18-2005 12:52 PM

quote: Jason Miller
And you dont Pay to watch the pre-show either. the pre-show is free.

OK, so can I come in for free and watch the pre-show, then leave when the movie starts? [Wink]

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William Valdes
Film Handler

Posts: 37
From: San Diego, CA
Registered: Sep 2004

posted 11-26-2005 12:37 PM

It's 2005 people. The good ol' days are over. It's time to face facts. We live in an age where you can't run and hide from advertising. It's in books, newspapers, television, billboards, products that advertise other products and yes movie theater pre-show advertising. Even if you didn't have the ads that play BEFORE the scheduled start time theres still going to be advertising DURING the show through product placement after product placement. Sure, ads are annoying and nobody wants to sit through them but they're not going away anytime soon so just ignore them or go to another theater that doesn't play them until they inevitably start running pre-show ads. It's progress, you take the good with the bad.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-27-2005 12:10 AM

quote: William Valdes
We live in an age where you can't run and hide from advertising.
... go to another theater that doesn't play them

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Jason Miller
Expert Film Handler

Posts: 241
From: Little Rock, AR,
Registered: Mar 2004

posted 11-27-2005 05:12 AM

I dont think that the answer is to redirect customers to somewhere else. the key to all of this is to get the income (and there is a LOT of income so the idea wont be going away), while at the same time making it tolerable for the customers.

I dont believe the answer is to axe them completely and I dont think anyone should HAVE to watch 30 minutes of ONLY advertising.

the behind the scenes docs and the cartoon network shorts keep it from being that.

As well as starting it before the advertised time... that adds compromise to the argument of "FORCED to watch".

but this subject just goes back and forth. None of us has any effect on the outcome and we should just realize that.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-27-2005 10:30 AM

Again, I will ask the question... *WHERE* does all of this extra income go? It certainly doesn't go back to the theaters. If it did, we should have THX certified equipment and all three digital sound systems WITH EX/ES capability in every house by now. But as it is, we hardly have a budget for maintenance hours on our aging building. So where is the revenue going? Enlighten me.

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Jason Miller
Expert Film Handler

Posts: 241
From: Little Rock, AR,
Registered: Mar 2004

posted 11-27-2005 06:01 PM

Most likely new builds and upgrades.

but I'll tell you what, go ahead and send an email to your corp office and let them know they are stupid for putting commercials on movies, and that all the money they are making should go towards whatever you decide is worth it because they obviously cant manage their own business.

I'm sure that will get the ball rolling.

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