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Author Topic: Does AMC Pre-Show video vary by rating? Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 11-27-2005 09:54 PM                    The corporate office reads Film-Tech, so I'm sure they know my position by now. But in case they still don't, here it is: As a staff person, I follow the rules and run the commercials the way they're supposed to run. As a paying customer - I HATE sitting through 2wenty minutes of them, and I personally pay to see movies less and less because of it.  |  IP: Logged William Valdes Film Handler Posts: 37 From: San Diego, CA Registered: Sep 2004 posted 11-30-2005 12:47 AM                     Mark, My point was that you can't run and hide from advertisements forever. Even if a movie-goer finds a theater that doesn't run ads before a show, it's only a matter of time before they start running ads as well. Pre-show advertising isn't going away, it's becoming more widespread and will reach most every theatre in some form or another. Everywhere you go, whatever you're doing, something or someone is going to try to sell you something. Finding a theatre that still doesn't run pre-show ads will eventually be as common as drive-in movie theaters and even in those few rare places I'm sure you'll still get a whole slideshow of ads. There are so many bigger problems in this industry that make the 'too many pre-show ads' problem seem negligible. The way I see it, I'd rather have 10 minutes of ads come BEFORE a movie than during like on television. Speaking of television, millions of people all over the country pay a hefty cable bill just so they can have access to hundreds of channels that can't show you ten minutes worth of programming without running 2 minutes worth of ads. Where's the outcry there? My advice to all those whose lives are now made a little bit less enjoyable because of pre-show advertising is this: Just ignore them! OR If you must, cover your ears and stare at the wall until showtime. (This post is brought to you by Budweiser King Of Beers! )  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 11-30-2005 02:07 AM                     Not much reason to pay to advertise to an empty theater though. And there WAS outcry from ME 23 years ago when I first got to watch MTV and was shocked to see the music videos stop for a video game commercial. That so many people have put up with that proves there are a lot of stupid people in the world. (This post made possible by voluntary contributions.)  |  IP: Logged Anslem Rayburn Master Film Handler Posts: 476 From: Yuma, AZ, USA Registered: May 2002 posted 11-30-2005 02:43 AM                     The only people that I have ever heard complain about pre-show advertising are people that work at theaters. I have had people complain that the slides they usually see at our theater weren't playing. It gives them something to look at while they are waiting for their film to start, and beats the hell out of a blank screen. Same goes for music, and we use the dreaded MovieTunes discs. People complain to us when either of these things is missing. We do run our slides prior to showtime, and refuse to play rolling stock. We limit our trailer programming to 12 minutes (usually less than 10, but 12 once in a while). If you want to avoid the ads, then you are more than welcome to come at the posted start time rather than early. Nobody is forcing you to watch a single advertisement. Advertising brings in a hefty chunk of change for us, it basically offsets the cost of us advertising in the local paper (which seems to be very expensive for our market). I don't have an exact figure, but it is a lot of money. I honestly don't feel that we are alienating our customer base by showing slides between shows. If we were, I would be the first person at our business to address it, like I have many other things over the years.  |  IP: Logged Mark J. Marshall Film God Posts: 3188 From: New Castle, DE, USA Registered: Aug 2002 posted 11-30-2005 11:30 PM                    I think I said that I don't mind the slides. It's the commercials that bother me... or rather the "rolling stock" ads, which you said you refuse to run. To that I say... good for you! Unfortunately, according to William, you will be running them at some point in the future whether you know it or not. Bummer.  |  IP: Logged James Nash Film Handler Posts: 9 From: huntsville, alabama, united states of america Registered: Nov 2004 posted 12-13-2005 12:08 AM                        Technicolor/Screenvision Digital Pre-show is excelent! Has anyone else seen it?  |  IP: Logged

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