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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Single Screen Dilemma 2007: Evan Almighty vs. Ratatouille (Page 2)

 
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Author Topic: Single Screen Dilemma 2007: Evan Almighty vs. Ratatouille
Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-09-2007 10:49 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Darryl Spicer
5-25-07 Pirates 3
6-13-07 Fantastic Four 2
6-29-07 Ratatouille
7-13-07 Harry Potter 5
7-27-07 The Simpsons Movie
8-10-07 Rush Hour 3

Actually that's just about exactly what we have penciled in, except I put "Shrek" where you have Fantastic 4. That way we could also play it for a week and then some adult-oriented movie ("Georgia Rule" maybe, if it does well) before the Rat kicks in. Simpsons depends on whether WB will go for 2 weeks on Potter. Thanks for the suggestions.

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Caleb Johnstone-Cowan
Jedi Master Film Handler

Posts: 593
From: London, UK
Registered: Mar 2006


 - posted 05-09-2007 12:37 PM      Profile for Caleb Johnstone-Cowan   Email Caleb Johnstone-Cowan   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
Tell me about it! But, we're hemmed-in by other buildings on all sides, so just waiting for one of them to become vacant. (My theatre could probably be twinned in its existing space but that would ruin it, and I'm not willing to do that.)
Good idea not to twin. You could always build down by digging out a basement cinema but that would cost a lot.

Definitely play Shrek 3 over Fantastic Four 2.

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David Graves
Film Handler

Posts: 38
From: Cocoa, FL
Registered: Nov 2006


 - posted 05-13-2007 04:30 PM      Profile for David Graves   Email David Graves   Send New Private Message       Edit/Delete Post 
If you have any sort of late teen/young adult audience, don't overlook SUPERBAD on August 17th. All the signs point to a decent sleeper hit here, though it's a hard R. I'm gonna call it now, and there's not a lot going on in late August/early Sept, when RUSH HOUR plays out.

Also, if you're going to do SHREK in place of FANTASTIC 4 and you have said audience, add a late of KNOCKED UP if you can.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-13-2007 07:32 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Shrek 3 is opening this coming Friday. I thought Fantastic 4: The Rise of the Silver Surfer was opening in June.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 05-13-2007 07:38 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
In a single screen situation, you can't play Shrek on the break and Pirates on the break. The studios aren't going to let you play Shrek for only 1 week.

The only exception is maybe a single in New York or someplace that'll do a $50,000 gross in a week.

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Robert E. Allen
Phenomenal Film Handler

Posts: 1078
From: Checotah, Oklahoma
Registered: Jul 2002


 - posted 05-18-2007 12:56 AM      Profile for Robert E. Allen   Email Robert E. Allen   Send New Private Message       Edit/Delete Post 
When in doubt book the kid's film. It always packed them in in my last place. Of course, the fact that it was small town Iowa may have something to do with it.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-18-2007 10:04 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Well, there you go. BOTH of these are kids films.

Our booker is trying to steer me towards Evan. He ran down the list of things it's got (cute animals, PG rating, etc), and he said it probably WILL get bad reviews, but it's one of those movies that will be "critic proof" (like Wild Hogs). Of Ratatouille, he said "It's going to be good, it's a Disney, it's a Pixar, but it's no 'Cars.' It's a rat in a kitchen."

Also, I did a poll among my crew and they all say they're more excited to see Evan. And my wife polled all her co-workers at her job and THEY are all more excited for Evan too. I think it's all because it's Steve Carrell.

So now I'm really conflicted. We still have about 3 weeks before we have to decide. Ultimately both movies will do well, so it's really just a matter of how the surrounding schedule works out, I guess.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 05-18-2007 10:47 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
How about this Mike.

5-25 Pirates 3
6-15 Shrek 3 (Mat.) Knocked up (eve)*
6-22 Evan Almighty
7-4 Evan Almighty (Mat.) Oceans 13 (eve)**
7-13 Harry Potter 5
8-3 Ratatouille (Mat.) Live Free or Die Hard or Transformers (Eve.)***
8-10 Rush Hour 3

*if film company will allow evening only shows
**if film company will allow Evan to go to (Mat.)
***if you can not open The Simpsons on 7-27

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Steve Scott
Phenomenal Film Handler

Posts: 1300
From: Minneapolis, MN
Registered: Sep 2000


 - posted 05-18-2007 12:20 PM      Profile for Steve Scott   Email Steve Scott   Send New Private Message       Edit/Delete Post 
I'm really anticipating a feature film appearance for Patton Oswalt, in Ratatouille!

If not in stand up comedy, that man is destined for voice acting greatness.

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Caleb Johnstone-Cowan
Jedi Master Film Handler

Posts: 593
From: London, UK
Registered: Mar 2006


 - posted 05-18-2007 06:45 PM      Profile for Caleb Johnstone-Cowan   Email Caleb Johnstone-Cowan   Send New Private Message       Edit/Delete Post 
Do you have an email list for your regular customers? If so then you could send a message out asking which film they would prefer to see.

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 06-11-2007 02:09 AM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
Hey Mike

Saw the 9 minute preview of Ratatouille on the official site. Looks excellent..every bit of what's become expected of the quality of Pixar. Interestingly, it's framed 1.85 but the final prints are scope.

Take a look if you haven't already.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 06-11-2007 02:52 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Yes, we saw a 20min segment of "Ratatouille" down at Showest and right there, it's going to be a big hit for Disney/Pixar for this summer. Much as seen, I do believe it's going to contend with "Monster's INC" and "the Incredibles" as being the best PIXAR releases so far..

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 06-11-2007 07:49 AM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
My booker is also high on Evan, but slightly worried about Ratatouille, saying that he can't put his finger on it, but it may be "too French".

I'm sure Ratatouille will be a fine movie, but its got a bad title and a somewhat hard to sell concept. Being made by Pixar does not guarantee box office (though it does help). Evan will appeal to a broader range of people.

Play Evan into Transformers if possible.

Transformers is going to be big, but one of those drop fast teenager movies. By playing Ratatouille, you will miss out on its big holiday opening. Play Rataoiulle after Transformers when the good reviews on Ratatouille have convinced more people to see a rat movie.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-11-2007 10:16 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We can't play Transformers on the break because it would crash in to Harry Potter, which we are going to play.

I think we're leaning towards doing Evan on the break with Ratatouille immediately following. My reasoning is: Evan is going to get trashed by critics, so we need to get it in and out while the advertising is working. Ratatouille, on the other hand, will probably get rave reviews but it's a harder sell due to the title and the unusual concept -- so we'll let the good press and media (and the trailer) for Ratatouille work while we're playing Evan. (Sounds like Matt and I have the same booker!)

The other reason is, with Rataouille openiung on the 29th and requiring 14 days, we'd have to miss the 7/11 opening of Harry Potter.

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 06-12-2007 08:34 AM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
I forgot about Potter, playing it is a no-brainer. - Matt

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