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Topic: Single Screen Dilemma 2007: Evan Almighty vs. Ratatouille
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David Graves
Film Handler
Posts: 38
From: Cocoa, FL
Registered: Nov 2006
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posted 06-27-2007 11:32 PM
The bad news (for Universal) is that the actual budget is supposed to be closer to $225-250 million. The $40 million projection was the scaled-down estimate from UI after seeing bad tracking- there's no way to spin it- when you invest that kind of money in a movie, and another $100 in marketing, you need to open with $60-80 mil.
This thing will be lucky to break $100 mil in the end, alas, that's a bomb.
But! Mike's in luck, because he's got the PIXAR film, and that looks like a winner.
The rest of the summer is actually looking good- TRANSFORMERS is getting good WOM, as is the Pixar film (not gonna try and spell it), POTTER will be huge, and SUPERBAD is tracking very nicely with the KNOCKED UP crowd, and will surprise. BOURNE looks good too. On the dark side, besides the obvious bombs in August, RUSH HOUR is showing some problems in early tracking, and LICENSE TO WED doesn't look like it'll deliver.
Don't take your eyes off of HAIRSPRAY, for your sleeper hit pleasure- the early critic's reactions have been outstanding, and this one may have legs if people can get past the bizarre stills of Travolta in drag...not exactly family material.
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Anslem Rayburn
Master Film Handler

Posts: 476
From: Yuma, AZ, USA
Registered: May 2002
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posted 06-30-2007 05:05 AM
"Hairspray" looks like a lot of fun, but a REALLY hard sell. Music, Travolta in drag, lots of camp. It should be fun as hell to watch, but it's going to be hard to get anyone to actually watch it. They'll rent the hell out of the DVD, but I don't think the general public will buy tickets to watch it. I have no intention of seeing it in a theater, even though I enjoy most of the cast and the premise. The show they put on at Showest was awesome, and I enjoyed every second of it. It won't make me buy a ticket to watch it in a theater, however.
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This topic comprises 4 pages: 1 2 3 4
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