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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » WALL-E vs. HANCOCK (Page 2)

 
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Author Topic: WALL-E vs. HANCOCK
Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

- posted 06-05-2008 11:14 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
I think Wall•E will do bigger numbers than Hancock for reasons other than MPAA ratings and demographic reach. From what I can gather from trailers and other pre-release stuff Wall•E just looks like it will be a better movie. I have a sort of ho hum reaction with Hancock.

I'll also provide a voice of dissent regarding Hancock needing a PG-13 rating. Granted, the main character of the story is a superhero. But this doesn't come off as a movie for kids at all. It seems more geared for adults. You have a down and out superhero who indulges in a lot of vice and needs to get his shit together. In R-rated territory you could have a lot more fun with that. With the PG-13, the impact is watered down. Worse yet, the cosmetic editing done to earn that PG-13 does little to keep older children from figuring out the meaning of a movie's suggestive content. In the end, a lot of PG-13 movies fail both adults and children who watch the show.

Perhaps Sony Pictures has forgotten that R-rated movies can do well in summer. True Lies and Terminator 2 are two R-rated big summer hits that immediately come to mind. 20th Century Fox is pumping up the R-rated status of The Happening, M. Night Shyamalan's first movie to receive such a rating.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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- posted 06-05-2008 01:14 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I hadn't heard that Hancock might be an R. That would be REALLY stupid. If it's R, then Wall-E will blow it away.

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David Stambaugh
Film God

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From: Eugene, Oregon
Registered: Jan 2002

- posted 06-05-2008 01:27 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
quote:
20th Century Fox is pumping up the R-rated status of The Happening, M. Night Shyamalan's first movie to receive such a rating.
I find the TV ads for The Happening to be quite amusing in how they go out of their way to point out This is Shamalamadingdong's FIRST R-Rated movie! OMG, alert the media and wake the kids! Nurses will be on duty at all shows!

I think Hancock will do very well but if I could show only one of them I'd prolly go with Wall-E.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
Registered: Apr 2001

- posted 06-05-2008 01:59 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
It does seem like 20th Century Fox is indeed going a little overboard with the R-rated marketing of The Happening. They even colored the "R" in the MPAA logo red in the TV commercials. I do think it's a nice change to have a horror genre movie that is R-rated after so many PG-13 thrillers.

quote: Mike Blakesley
I hadn't heard that Hancock might be an R. That would be REALLY stupid. If it's R, then Wall-E will blow it away.
I, too, was surprised to hear Hancock could get a R-rating. But I don't think it would necessarily be the end of the world for that movie. Still, based on what I saw in the trailer, I wouldn't be too thrilled about taking adolescent kids to see that movie even if it was whittled down to a PG-13.

Hopefully the movie won't tank at the box office like My Super Ex Girlfriend. I'm not getting that "this is going to be pretty cool" vibe from Hancock either.

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Justin Hamaker
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From: Lakeport, CA USA
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- posted 06-05-2008 02:11 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
I'm not getting that "this is going to be pretty cool" vibe from Hancock either.
I'm getting the sense that lots of people are excited about Hancock. We've had the trailer running on Indiana Jones since the opening day and I was in the auditorium when the trailer played most of the opening weekend. The general audience reaction seemed to be very positive. Lots of laughing and an excited buzz when the trailer finished. No telling if that translates to box office success, but I think it's a positive sign.

We've also had a bus shelter/over sized one-sheet posted outside our main auditorium for months and several times a day I seeing people point it out with remarks like "I can't wait for that one".

If Hancock is released with an R rating, it might increase the want to see among teens and college kids, but is likely going to relegate it to wait for video status for family crowds. While I wouldn't consider a PG-13 version to be family friendly, most of know the reality. As long as it has the PG-13, most parents could care less what's actually in the movie.

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Galen Murphy-Fahlgren
Master Film Handler

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From: Canton, MI, USA
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- posted 06-05-2008 02:55 PM      Profile for Galen Murphy-Fahlgren   Email Galen Murphy-Fahlgren   Send New Private Message       Edit/Delete Post 
quote: Geoff Jones
Wall-E is going to be so good that everyone else is going to give up and stop making movies.
For sure. If trailers give ANY indication, Wall E promises to be amazing. The trailer is so fantastic, I can't tear my eyes away when it is playing, a substantial inconvenience since I have it on three or four prints.

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Mike Blakesley
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- posted 06-05-2008 05:50 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
The trailer for Hancock shipped with "Narnia," fercryinoutloud. That tells you right there they are aiming for a PG-13 rating.

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John Wilson
Film God

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From: Sydney, Australia.
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- posted 06-05-2008 07:51 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
Will Smith can do no wrong box-office wise. Don't expect this to be any different, regardless of its rating.

Wall-E will do well also but...
quote: Ben Goodman
I think Wall-E will do well to the tune of $140 mil on the opening weekend
That's a mightily optimistic prediction.

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John Hawkinson
Film God

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From: Cambridge, MA, USA
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- posted 06-05-2008 09:21 PM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
Umm, guys. Hancock is not an ordinary movie. It's a quite a risky bet for SPE. WALL-E is a sure thing.

Hancock's trailer downplays some of the things that make it risky, but I expect it'll have a noticable second-weekend drop because of it (it might also be a runaway hit with legs...).

Michael Cieply's May 4 New York Times article is very instructive on these points. Some quotes:

quote:

...
So “Hancock,” whether it succeeds or fails, will most likely be remembered for having forced Hollywood to reach a bit farther than it likes to go. That has happened in the past with unconventional hits like “Star Wars,” “Titanic” and “The Sixth Sense,” and with dozens of flops like “Last Action Hero” and “Heaven’s Gate.”
...
“We had statutory rape up until three weeks ago,” Mr. Berg said, describing just one of the elements that has turned “Hancock” into an exercise in brinkmanship.
...
Keeping it that way became what Mr. Berg called “an epic game of chicken.” The filmmakers, for instance, long ago conceded that their hero should not get drunk with a 12-year-old. But their concession was a bargaining chip, aimed at keeping a similar situation with a 17-year-old in the final version, which was still weeks from being locked as Mr. Berg spoke in April. Another touchy area, Mr. Berg said, involved flying, never mind driving, under the influence.

Asked about the process, Amy Pascal, Sony’s co-chairwoman, took a chipper view. “Will Smith playing a superhero in a movie that’s funny and has tons of action, that’s not so hard,” she said in a telephone interview.

Pressed a bit, however, Ms. Pascal acknowledged that “Hancock” does break some ground. “It’s scary in that it goes farther than we’ve gone before,” she said.
...
--jhawk

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Galen Murphy-Fahlgren
Master Film Handler

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From: Canton, MI, USA
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- posted 06-06-2008 02:07 AM      Profile for Galen Murphy-Fahlgren   Email Galen Murphy-Fahlgren   Send New Private Message       Edit/Delete Post 
I'm not even worried about Hancock, since I won't be getting it. Hopefully I'll get three prints of Wall-E though, and help bust out a $150m opening weekend! A few midnight shows would be nice...

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Monte L Fullmer
Film God

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From: Nampa, Idaho, USA
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- posted 06-06-2008 03:25 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
WALL*E will be one of those original love stories since it involves the main character (being the classis low life character and another robot (and has to be of the different gender) to make this magic work and tell a great love story.

(Could this be another "E.T." or a "Titanic" situation here??)

Could be a great fam/date flik here.

As for "Hancock", Will Smith has another 'sleeper hit' on his record and will definitely capture the teen audience..and the big bucks at the boxoffice.

Be a tough race to the winning line for both fliks...

-Monte

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Ross Oba
Expert Film Handler

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From: Kailua Kona, HI
Registered: Oct 2005

- posted 06-06-2008 04:50 AM      Profile for Ross Oba   Email Ross Oba   Send New Private Message       Edit/Delete Post 
Hancock will do decent-to-well opening weekend but it will have to face Hellboy 2 in its second weekend and the almighty Dark Knight in its third, so basically it will need to have a huge opening weekend to even guarantee $200 million.

As for Wall-E, I'm actually disappointed because I watched the final trailer because it shows a lot of it. All the teasers before it were great. I really wasn't sure what to expect. Everytime I see the trailer, I feel like it would have been twice as cool if I had gone it not knowing what to expect. Then again, I will have to see it before I make judgment.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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- posted 06-06-2008 09:40 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Ross Oba
it will have to face Hellboy 2 in its second weekend
I don't think that'll be a contest at all. "Hellboy 2" should have been one of those cheapo straight to video deals.

We haven't ever had a newer trailer for Wall-E; the one with Narnia was the newest one we've had, so most of the story will be "fresh" here. [thumbsup]

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Chris Slycord
Film God

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From: 청주시, 경북도, South Korea
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- posted 06-06-2008 08:28 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
I don't think that'll be a contest at all. "Hellboy 2" should have been one of those cheapo straight to video deals.
I think you're completely off on that. I'm definitely looking forward to Hellboy 2 and for an unusual comic book character I think it'll still do well. Plus, they're pushing hard on the fact that the director did Pan's Labyrinth which did well.

And I stand corrected from earlier. The new trailer of Hancock looks quite a lot better than the earlier ones.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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- posted 06-06-2008 08:35 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
OK, but I'll still bet Hancock's week 2 will beat Hellboy2's week 1. But only if Hancock is PG-13.

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