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Topic: Will New Moon's midnight premier beat Half Blood Prince's?

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 11-21-2009 08:40 PM

quote: Karl Borowski
Yeah, I am bitter about no-good movies killing sales for some of the better titles playing right now.

Who cares what they are seeing, as long as they're in your building and not some other building?

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 11-21-2009 09:35 PM

..and you know that those who were there that Thurs night, some of them JUST might have arrived for the Fri night's showings..

I had fun with my midnight showings - did an old fashioned "Oooo..Ahhh..Horray!" opening .... dimming the lights down before the film hit the screen. You should have seen the masses rush for their seats when the lights begin to come down...

I love doing that on big openings like this. Even did the same opening on the 7p showing...and like before: they suddenly rushed to their seats and quieted down some..

It's fun "playing" with the audience at times .. makes the night more exciting.

-Monte

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-21-2009 10:06 PM

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99

posted 11-21-2009 10:08 PM

I am amazed by some of the posts in this thread.

We have here a film which is demonstrably not very good (Rotten Tomatoes gives it 30% positive, which is pathetic), is opening very wide, and is thus likely to have only one big weekend, during which 90%+ of the ticket gross goes to its distributor.

And people are saying that this is somehow a good thing for the exhibition industry when it does, in fact, represent all that is wrong with this industry today.

I'm all in favor of getting people to go to more movies, but would prefer that this happen because the films are actually good and have enough "legs" that the exhibitors can benefit from them over the long term, and not because lame films are being oversold by the press, but will eventually disappoint the patrons (who may then think twice before going to see another movie).

I'm glad that some people here are making money with this film, but releases like this do not represent a healthy industry. Wouldn't we all be better off with more films like "Wall-E," or the "Lord of the Rings" series, which appeal to adults as well, and which can sell tickets for months instead of days?

[disclaimer: I have not seen either Twilight film, nor do I have any interest in doing so, but I have yet to hear anything positive about them from anyone who is over the age of eighteen]

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007

posted 11-21-2009 11:26 PM

I too am surpised by the posts in this thread.

A healthy movie industry gets people to happily spend money to go legally see a movie.

The poeple leaving my theater after seeing New Moon are happy. They like the movie. They like the experience enough to sit in packed theaters, wait in lines, etc. They are seeing it more than once.

Who am I to decide what movies are good. Why should only rotten tomatos and there critics decide what is good.

BTW, have you actually looked at the breakdown of votes for New Moon on IMDB? 50% more men have voted. 43% have given it a 1 out of ten. Anyone think these might be people who did not see the movie? 29% have given it a 10 out of 10.

I am glad that all of my staff have been enthusiatic about this weekend. I am glad no one has the elitist attitudes that a couple of you have espoused.

BTW, I am not sure that most of us would have jobs if we had to rely on the movies that the critics love.

Can't wait for the next one.

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Chris Slycord
Film God

Posts: 2986
From: 청주시, 경북도, South Korea
Registered: Mar 2007

posted 11-22-2009 12:09 AM

quote: Mike Frese
BTW, have you actually looked at the breakdown of votes for New Moon on IMDB? 50% more men have voted. 43% have given it a 1 out of ten. Anyone think these might be people who did not see the movie? 29% have given it a 10 out of 10.

I think there's a different reason why many guys voted:
Simply, that's the demographics of imdb. Most of the people who use imdb are guys. Just because guys voted doesn't mean there's some male conspiracy to vote against the movie.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004

posted 11-22-2009 12:21 AM

quote: Scott Norwood
I'm all in favor of getting people to go to more movies, but would prefer that this happen because the films are actually good and have enough "legs" that the exhibitors can benefit from them over the long term, and not because lame films are being oversold by the press, but will eventually disappoint the patrons (who may then think twice before going to see another movie).

Actually, New Moon seems to be very satisfying to the target audience. And the target audience for New Moon are the type that come back over and over to see a movie they like. I have already seen people back for their second and third viewing. It was a similar story for Twilight last year. In fact, there are a number of customers I came to recognize just because they came to see Twilight so many time.

Don't get me wrong, I have no interest in New Moon. It's likely I won't even watch it. I thought the first movie was just ok, but nothing that warranted multiple viewings.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001

posted 11-22-2009 12:33 AM

Let's see the percentage drop of viewers next week. I say this movie is a flash in the pan fad. Not just next week, but let's see how this movie plays on video and cable 2 or more years from now. It won't take long at all for this movie to be forgotten.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99

posted 11-22-2009 01:13 AM

quote: Scott Norwood
only one big weekend, during which 90%+ of the ticket gross goes to its distributor

Probably more like 60% or possibly 70%.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99

posted 11-22-2009 01:52 AM

Of course next weekend will drop, what movie wouldn't? It is very rare when one doesn't drop or grows. With the original Twilight, people were still seeing that well into its release, again and again. Just because it drops off doesn't mean it won't pull in decent numbers for the next few weeks.

Sure, maybe the fine folks who see this movie are retards, but then again so are the people who see any Star Wars or Star Trek movie, Batman movie, Harry Potter move, Saw movie or any franchise movie ever... especially at the midnight screenings because that's when the biggest fans come out for the first time. Who cares?

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007

posted 11-22-2009 09:58 AM

I was told 59% split to the studio.

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002

posted 11-22-2009 10:12 AM

A larger problem for multiplexes is the focus they (and the studios) put on one single film.

Sure, many of them had hoards of people for Twilight, fighting and scratching for any available seat... at least on Friday. By Saturday, no theatre in our area sold out any show. And... what about all the other titles playing in those theatres. It doesn't do any good if you shuffle all your patrons into one or two 70% rooms, while you're playing your other 40% & 50% films for 10 or 12 people.

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004

posted 11-22-2009 02:07 PM

Jack, we sold out all day on Saturday until our late show which was about 75% full. The Blind Side had a very big day, not sold out, but busy. And 2012 showed much better legs than I might have expected. Overall, Saturday may have been our best day ever and only half of it was New Moon.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 11-22-2009 02:17 PM

Think of all of the conc sales that surmounted with this opening .. .that is where all of the cinemas major income comes from...

Theatre's might have gained 41% in boxoffice receipts, yet gained 500% in conc sales....I wouldn't be complaining..

quote: Mike Frese
Why should only rotten tomatos and there critics decide what is good

Walt Disney used to have a saying, "If critics hates any of my movies, I then know that I have a hit on my side."

Sometimes, you'd love to ask them what they really would like to find that would make them happy... It's all of a matter of "gaining attention on themselves and getting people to believe in them..." or, "my boss hired me as a critic and need to prove to him that I am so his publication can stay on the newspaper stands.."
-Monte

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002

posted 11-22-2009 04:02 PM

Thank you for the concession comment, Monte. I was thinking that all of the folks on here who were complaining about WHY those hoards of hungry people were in their buildings should just send all of their extra cash from their concession sales to me so I can dispose of it for them. [Smile]

Also consider that a big opening like New Moon will also bring overflow crowds to the other movies which do have a higher percentage cut for the theater.

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