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This topic comprises 9 pages: 1 2 3 4 5 6 7 8 9
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Author
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Topic: Will New Moon's midnight premier beat Half Blood Prince's?
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Karl Borowski
Expert Film Handler
Posts: 161
From: Sulking in GameFAQ Forum
Registered: Sep 2009
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posted 11-22-2009 04:09 PM
I have it on good authority that a lot of the studios have averaged out the percentages (so that it doesn't go "90%-80%-70%-60%). I think there is still a mechanism in there where studios get more money based on openings, but I also was under the impression that exhibitors were more protected from movies with terrible legs now too, as opposed to before.
I agree with Monte though. I saw the aftermath of the "Twilight" midnights, and the concession stand was absolutely TRASHED afterwards there was so much activity going on.
What bothers me about big openings that don't have good legs is the needless amount of activity up front followed by a huge nose-dive. Competition is good, but it seems like movie theatres have gotten themselves into the same position with multi-screen midnights that burger chains have gotten themselves into with dollar menus.
Don't get me wrong: Big opening nights are fun, and they can be good, but not when the same sales could have been achieved spaced out a little more. A movie selling out the first two nights and then dropping down to 50% of capacity doesn't strike me as a good attendance pattern.
I know that critics can be blow-hards, Monte, but I think sites like Rotten Tomatoes can even that out. I was reading one guy on there who was bashing "There Will Be Blood" mostly because he found exception to the musical accompaniment. The music wasn't perfect in that film, but I could really feel the writer just pulling at threads trying to rip the movie apart. Rotten Tomatoes isn't perfect, but the "consensus" feature is right about 95% of the time IMHO. It is even customizable so you can listen to all critics, respected critics (i.e. not the guy with the blog), or just fans.
Anyway, I am far more inclined to believe a 4.8/10 than a "10/10" rating that I keep seeing for this movie from fans. Come on. . . 10/10? I'm a huge Trek fan and I don't think I'd give my favorite Star Trek movie that rating.
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Monte L Fullmer
Film God
Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 11-22-2009 07:24 PM
Hmmm...$140k for the opening wknd for "New Moon" .. your concession sales went insane and the owners are rolling in the dough from stupendous conc sales...
Major profits were made this wknd from your "restaurant sales"
We really have to remember and get drilled in our heads that the cinema is actually in the food service business since we actually sell a product for a profit..(why the drastic and mandantory requirement of 'suggestive selling and upselling procedures' since every person entering into your venue is actually costing your business money-you got to find the way to make up for this loss. We don't have the privilege of being like a grocery store that continually sells food-ours is so based on showtime intervals) and not into selling movies..we just doing this service for someone else and taking a cut in doing so.
quote: Mike Blakesley
I would say yes you would, because if the lobby isn't so crowded with hoards of people, the folks are less likely to bypass the concession.
Most true at times. PerCap is usually higher during the weekdays when the majority of the folks hits the stand than during the weekends - is another reason, along with the two mandatory attributes above mentioned, is that the conc personnel/manager organizes a 'staggered' selling procedure with one person takes the order, does some of the fills and can begin on the next order while the other finishes the one sale and then works on the other. If a sale can be completed within two minutes, your 'assembly line' of operation is doing pretty good. BUT, if it takes longer to fill a sale, your PerCap is going to suffer..and that's not making the required profit that the venue needs.
-Monte
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Caleb Johnstone-Cowan
Jedi Master Film Handler
Posts: 593
From: London, UK
Registered: Mar 2006
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posted 11-23-2009 10:51 PM
quote: Monte L Fullmer
is that the conc personnel/manager organizes a 'staggered' selling procedure with one person takes the order, does some of the fills and can begin on the next order while the other finishes the one sale and then works on the other.
It depends on your market, if every order is for a big family group then yes that could work but I would rather have everyone on their own till, and trained to serve quickly, after all no cinema sells a combo that takes more than a minute to prepare on a well-designed stand.
Staff also need to make the conversation polite but short and not offer time-consuming options. My example is nacho dips, we're meant to give two on a regular but for the sake of five jalapeno slices I tell the guys I train just to say 'you want everything?', because asking what two of three dips they want takes up time they could be upselling or finishing the transaction.
I'm in two minds as to whether creating massive opening weekends affects food spend. The days we get really hurt are when two, three or four releases are doing well rather than just one. New Moon would have been much easier to handle if we didn't have 2012 adding an extra 1000 or so admissions each day. Comparing it to Star Trek, which was the only busy film and played on the hour every hour like New Moon, we were pretty busy but handled it very well because there were gaps for stocking up and breaks.
New Moon has got repeat viewings and has held far better than I thought it would here, looked like we beat our admissions target just from that film. Crowd looked like 20s+ women who aren't as obsessed about the film but are excited to see it.
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Sam Graham
AKA: "The Evil Sam Graham". Wackiness ensues.
Posts: 1431
From: Waukee, IA
Registered: Dec 2004
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posted 11-24-2009 05:42 PM
quote: Deseret News
Utahns prove love for 'New Moon'
The Twilight saga began with books that sparked a national cultural phenomenon and more than 350 Internet fan sites. Over the weekend, the second movie in the series set box office records that reconfirmed Utah Twilight fans are the most devoted in the nation.
Megaplex Theatres in South Jordan, Sandy and The Gateway in Salt Lake City ranked first, second and fifth in the nation for total revenue from the opening of "The Twilight Saga: New Moon."
The fact those rankings are based on total revenue when movie tickets in Utah cost significantly less than in New York and Los Angeles makes the performance of the Salt Lake-area theaters particularly impressive, said Blake Anderson, general manager of Mexaplex Theatres.
In all five Utah Megaplex Theatres locations, close to 190,000 movie-goers saw "New Moon" this past weekend.
More than 2,000 of those fans attended VIP events hosted by the theater, including "Fangs or Fur" parties inspired by the Edward versus Jacob face-off in the film.
Nationwide, "New Moon" raked in $72.7 million on Friday to break the single-day domestic box office record previously held by "The Dark Knight," which had a $67.2 million opening day last year.
The Friday haul for the "Twilight" sequel included a record $26.3 million from midnight screenings alone.
Those records prove the appetite for the series is only growing.
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