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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » St. Croix Falls Theatre Owner Fails At Customer Service (Page 4)

 
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Author Topic: St. Croix Falls Theatre Owner Fails At Customer Service
Ian Parfrey
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From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009


 - posted 02-27-2010 03:57 PM      Profile for Ian Parfrey   Email Ian Parfrey   Send New Private Message       Edit/Delete Post 
quote: Sean McKinnon
I think the lady had valid complaints, I think the VP was totally wrong. I think the lady could have been more polite and that the VP would have been more recepptive to her however he still should have never responded in the way he did.
I agree totally.

If we lived in a cartoon world, that ubiquitous tool the "think bubble" would come in very handy indeed. I've used mine many times while getting a new a-hole ripped by an agro patron- but that's as far as it went, lots of "fuck you" thoughts with an aknowledging nod, an air of concern and a "thank you for your comments, Ma'am/Sir".

What I think Sean may be getting at is that even though we are a service industry, we will never be able to satisfy everyone at the same time. This should not give the patron a blank cheque to heap disdain on the theatre staff because we can only do so much to allieviate these problems.

Additionally, there is a culture out there that KNOWS it can get freebies by bitching long and loud and it's this sector of the population that is/will be the bane of cinema operators.

As usual the answer lies somewhere between two extremes, and everyone here has had valid points but in my personal experience, once the word gets out that the management is a pushover for freebies, then you have just made a long, hard rod for your back.

It's a very handy skill to have in your armoury. Try it in the mirror one day. Imagine you're face to face with the Tasmanian Devil of all patrons and they are giving you "what for". Feel your pulse rise and the sweat begin to run down your shirt collar.- then just let your "think bubble" run riot- all the while keeping that air of customer concern about you.

Result- You keep your cool, the customer vents his/her concerns and the situation ends then and there without major consequences.

What say you?

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Jeremy Weigel
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From: Edmond, OK, USA
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 - posted 02-27-2010 06:00 PM      Profile for Jeremy Weigel   Email Jeremy Weigel   Send New Private Message       Edit/Delete Post 
The best "telling a customer how you really feel" story I heard was when I worked for Regal. A customer kept changing her mind on what size drink she wanted(after the cashier has already filled the cup each time) and after the fourth change the cashier told the lady to make up her fucking mind. Needless to say she was terminated. How many of us in her position have wanted to do that? I dare say almost all of us.

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Mike Blakesley
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From: Forsyth, Montana
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 - posted 02-27-2010 10:44 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Sean McKinnon
So that makes it okay? Because the studios don't mandate an usher in each theatre and because it happens everywhere makes stealing okay?
No, stealing is never okay. In Dustin's scenario about the auditorium being sold out, and the staff trying to find the extra seat holders, the ticket check would be a must-do; but the film should have been stopped and the lights turned up and an announcement made that the tickets were going to be checked, and stating the reason for it. But if the show had lots of spare seats, the theatre should have swallowed the eight tickets, chalked it up to bad (or not enough) ushers, and not ruined everyone's evening.

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John Hawkinson
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 - posted 02-27-2010 11:10 PM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
If there were no seats and it was after the film had started, I think the latecomers should be compensated but the film not stopped. It's easy enough to lose 8 seats in a large auditorium just from people being sloppy with coats and soforth, and it's a fact of life.

Apologize to the latecomers, give reticket them for the next show, and maybe compensate them with a free drink [or whatever], but that should be it. No stopping the show once it's begun over people who should have shown up earlier anyhow.

--jhawk

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Elise Brandt
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From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009


 - posted 02-28-2010 12:02 AM      Profile for Elise Brandt   Email Elise Brandt   Send New Private Message       Edit/Delete Post 
Uih. Read this thread yesterday, I had some customers last night who did not react well to a sold-out auditorium. It seems I am an incompetent bitch who doesn't give a crap about customers although they just drove seventy km just to see a movie in our theater. now "girl" you just "cough up those seats for us, I know you can. Stop being a bitch and do what you're told"... that kind of thing. Not too much the language but the attitude.

The real situation is that we had a much-advertised kids' movie day with very cheap tickets that were sold in advance for a week. That's why they drove here in the first place, to save two euros per ticket! And didn't call in advance and reserve tickets. Or show up on time. I hate those situations where several people are left out, but I can do nothing about it.

So I nod and apologize and offer them tickets to the next show (four of them one after the other and several other movies for kids as well, all at the same price) but no. They leave with a huge scene.

The good part is, another group with the same complaints stayed and listened, got persuaded to take tickets for the next show, went to have dinner at a restaurant (with our coupon discounts, I might add [Big Grin] ) came back happy, stayed for the show and thanked me after. Now That was a good one.

Thank goodness it's a normal day today. I do hope some of the last nights' left-outs come back today. Personally, I will gladly pay more money for the ticket if I know it's not going to be that crowded, especially with kids...

Thank you for the opportunity to vent. I have to say I am proud of how I handled the situation, and have to admit losing my temper twice in the last ten years. Good track record, but could be better. I, as everyone else, daydream about what to say to a certain kind of customer but never do.... thank goodness I have a husband who is faced with similar situations constantly and understands my whining at home.

On the original topic (sorry I veered off), obviously the complaint (and the show in question) were very badly handled. But I do agree it warms me a little bit when I see a rude customer treated the same way back. In this case of course it was not just rude, the response, but totally over the top, but you do get my point. And I love Denis Leary... [Wink]

What I wonder is, do the bigger chains for example have a policy on ticket-checking? What to do, when to do it and what to say to patrons? I know we don't, but we're a small theater anyway and "wing it" most of the time but the attitude is definitely the same as is already shown here, swallow the loss of a few tickets rather than have several patrons tell their friends not to come to us. Negative experiences are told many times over, positive are not. Sad truth.

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Joe Redifer
You need a beating today

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From: Denver, Colorado
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 - posted 02-28-2010 02:32 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I completely agree with Jhawk. People claim the seats next to them all the time for their coats and what-have-you. It's like they set up camp. I don't know of any theater that actually sells down to zero seats. There should always be a buffer of seats remaining when the computer won't let you sell any more. That is a sell out, even if a few seats here and there are remaining. If 8 people snuck into the auditorium, that is the theater's fault, not the patron who is looking for a seat. Still, I would do what Jhawk said by giving them a refund then AND give them a pass to come back to a show of their choosing at a time of their choosing.

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Mike Spaeth
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 - posted 02-28-2010 04:38 AM      Profile for Mike Spaeth   Author's Homepage   Email Mike Spaeth   Send New Private Message       Edit/Delete Post 
Back when I was managing theatres, I used to sell to zero regularly. The key is to have someone in the auditorium monitoring the seating BEFORE the show even starts, so you know when the lights go down, exactly where your spare seats are, and just plug the newcomers into those seats...

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Martin McCaffery
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 - posted 02-28-2010 09:45 AM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
I so very rarely have sellouts (6 shows in 25 years, 5 of them for Greek Wedding) that it is almost never a problem. It doesn't mean that people don't come out complaining that "there are no seats." I've had them do that with the house 1/3 full. Their real complaint was there weren't seats together where they wanted to sit.

During the Greek Wedding days, I would sell about 2/3's of the tickets, and then announce that there were only individual seats left, no more together. That would thin out the line and cut down on complaints, but still let us sell out.

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Robert E. Allen
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From: Checotah, Oklahoma
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 - posted 02-28-2010 12:18 PM      Profile for Robert E. Allen   Email Robert E. Allen   Send New Private Message       Edit/Delete Post 
quote: Mike Spaeth
Back when I was managing theatres, I used to sell to zero regularly. The key is to have someone in the auditorium monitoring the seating BEFORE the show even starts, so you know when the lights go down, exactly where your spare seats are, and just plug the newcomers into those seats...
We called them "ushers" back in the day Mike. Today it seems "ushers" do just about everything BUT monitor the auditoriums, take tickets, sweep floors, run projectors, sell concessions, clean restrooms, everything BUT monitor auditoriums leaving the customers to fend for themselves..

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Dustin Mitchell
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 - posted 02-28-2010 03:45 PM      Profile for Dustin Mitchell   Email Dustin Mitchell   Send New Private Message       Edit/Delete Post 
Selling to 0 is fine depending on how your auditorium is set up. Some auditoriums are pretty poorly designed; we all know the reason for those 'booker's seats' 2 feet from the screen but that doesn't mean anyone actually wants to sit there. The buffer we leave is normally only about 10 seats, and by the time we've 'sold out' all thats left is a few seats in the front row people refuse to sit in and a bunch of single seats all over the place. Most people don't want to split up so even if we 'sold to 0' there'd still be a few seats people would refuse to take.

That being said when we do sell out the managers on duty assist that ushers by assisting seating people. Many times I will shift people 1 seat tot he left or right to get 2 or more seats together. With stadium seating moving 1 seat to the left or right is no big deal (don't have to worry about your view being blocked all of a sudden by a really tall person). I never ask people to change rows or move than 1 seat.

As far as not being sure if seats are being saved with coats or if the coats are just being left there, there's a simple solution, ASK. "Excuse me, is this seat taken?"

Bottum line, whatever scenario happened the theatre did fail by not taking care of the situation before the actual feature started. Sometimes you are caught by surprise by a movie you dind't think would be that busy-Shutter Island isn't one of those movies. The theatre should have adequate usher staff to both check tickets at the door and to seat people.

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Sean McKinnon
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 - posted 02-28-2010 08:38 PM      Profile for Sean McKinnon   Author's Homepage   Email Sean McKinnon   Send New Private Message       Edit/Delete Post 
Oh thank god Ian... Finally somebody gets what I was trying to say...

Joe,

I am sorry you have hearing problems... I am also sorry if you attend theatres that are not properly eq'd. The ISO 2969 was designed to provide a constant in the industry so that a film playing at one theatre would sound the same (or relatively close) at every other theatre. The mixing studios are also supposed to be calibrated the same way. It is not our job as projectionists or technicians to improve upon what the director or sound mixer intended. If a film was mixed poorly it is on the director and sound mixer and must be what they intended to be heard. It is not our job to assume they made a mistake and change the standard. The theatre I work in does a lot of premiers and sometimes I do not like the way a particular film sounds but I know the house is properly set-up and eq'd and I have had Directors rave about how good thier film sounded even when I found it awful. If you complained to me about the harsnesh of the sound I would (knowing our houses are properly set-up and eq'd) provide with the contact info for the distributor and advise you to let them know your feelings on thier sound mix.

Look at it this way... I find most "designer" clothes to look awful but I would not go to a store and complain about how they look and expect them to change the design of the clothing. It's the same thing what sounds harsh to you or looks gaudy to me might sound great to the person who made it or look great to that designer.

Now if a theatre is not properly set-up or eq'd then no one is getting the film presented properly and it is already ruined for everyone.

I am sorry if you don't appreciate my humor I guess I am just not as funny as you are. [Wink]

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Joe Redifer
You need a beating today

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From: Denver, Colorado
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 - posted 02-28-2010 10:40 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
quote: Sean McKinnon
I am sorry you have hearing problems.
Dude, you're being a dick. I don't have any hearing problems. Apologies if it was an innocent statement, but I doubt it was.

Anyway, even THX certified houses sound noticeably different from room to room, even within the same complex. Sure, the industry has standards, but I don't think a blaring 3-8k (approx) is one of those standards. You can't just set everything up to where the equipment says it should be set up and then walk away. A listening test MUST be performed with a known source and final tweaking must be done by ear. Even if you adjusted two identical rooms with identical sound equipment with the same RTA on the same day, you would likely hear a small difference between them if you paid close attention. I have no idea how your super awesome theater sounds, but you think that all theaters that meet the same spec seem to sound the same. You have no idea what I am listening to and hearing. You also jump to the conclusion that I have only seen one movie in the auditoriums I am complaining about when in fact I have seen a few and the problem persists, movie to movie. The problem goes away completely in the medium and small houses of the same complex(es). So tell me, big boy, which houses are set up wrong. I will agree that some movies are overmixed and sound bad by design. I would not use something like Transformers 2 to judge sound quality (though the intro logos and whatnot do sound pretty damn good). Daybreakers is another one with badly mixed sound, the screeching bats in particular.

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Chris Slycord
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From: 청주시, 경북도, South Korea
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 - posted 02-28-2010 11:45 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
quote: Sean McKinnon
Look at it this way... I find most "designer" clothes to look awful but I would not go to a store and complain about how they look and expect them to change the design of the clothing. It's the same thing what sounds harsh to you or looks gaudy to me might sound great to the person who made it or look great to that designer.
Apples and oranges. Theater volumes can be changed on-the-fly, unlike designs of tshirts.

And whether the person who made the movie thinks it sounds great run at a certain sound level likely won't matter to your guests. Even when most of the people in the room think it's too loud (or too soft), only one or maybe two people say something. Honestly, going blindly by the notion of "run it the way the director wanted it" could ruin it for everyone just as much as changing it just for one guy without having someone check the sound.

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Joe Redifer
You need a beating today

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From: Denver, Colorado
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 - posted 03-01-2010 01:36 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I am going to adjust all of my Dolby sound processors to 7.0. Then I am going to remove all of the volume knobs. Any alteration up or down is a variation from what the director of any given movie, trailer or ad wanted, ruining it for everyone. I don't even know why they come with volume knobs. What right do I have to adjust the volume and change the director's unique vision?

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Bobby Henderson
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 - posted 03-01-2010 10:22 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
My opinion is theaters which have properly equalized sound systems are a rarity anymore. A customer is lucky if he finds a theater that is even maintaining the sound system much less "tuning" it on any sort of regular basis. Lots of theaters have sound systems with blown speaker drivers, digital sound processors in need of repair and other such issues. Many try to hide the problem by merely turning down the fader. The problem doesn't exist if you can't hear it.

The notion of commercial theaters on average complying with standards like "ISO 2969" is pure fantasy right now.

Additionally, it is very common for movies to be mixed at different levels of loudness. One movie might sound fine with the fader set at "7" while another show will be blasting customers' ears at the same setting. And let's not forget about the movie trailers that are routinely mixed too loud. It's even standard policy to have the optical track on many trailers over-driven to hell.

The whole thing enables a destructive cycle. Theaters have to turn down the fader in response to customer complaints. What do the filmmakers and trailer makers do? They mix things even louder! This stupid process just encourages more people to stay at home and watch the show on DVD or Blu-ray. You have control of the volume knob when you're watching the show from the comfort of your living room.

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