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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » For Transformers 3 (only), Which version sold more tickets? 2D or 3D? (Page 2)

 
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Author Topic: For Transformers 3 (only), Which version sold more tickets? 2D or 3D?
John T. Hendrickson, Jr
Jedi Master Film Handler

Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001


 - posted 06-30-2011 01:56 PM      Profile for John T. Hendrickson, Jr   Email John T. Hendrickson, Jr   Send New Private Message       Edit/Delete Post 
And speaking of glasses...

Warner Bros is offering theatres special "Harry Potter" glasses for the midnight show only, to give to patrons to keep. Don't know if that also applies to Dolby houses as well.

Just one more effort to drag audiences kicking and screaming into the 3D show. [Cool]

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Chase Taylor
Expert Film Handler

Posts: 175
From: Troy, Alabama, USA
Registered: Mar 2001


 - posted 07-01-2011 11:06 AM      Profile for Chase Taylor   Author's Homepage   Email Chase Taylor   Send New Private Message       Edit/Delete Post 
If all things were equal meaning prices for 2D and 3D I still say that most people would prefer the 3D. People are just tried of paying $2 to $5 more per ticket. Money is the big reason why people are fussing about 3D, they might not admit it but if it did not cost more they would not be fussing.

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Victor Liorentas
Jedi Master Film Handler

Posts: 800
From: london ontario canada
Registered: May 2009


 - posted 07-01-2011 11:40 AM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I think thats true for people who are big 3d fans or don't care if it's 2d or 3d but most people are sick of it.
The extra cost is just the last straw.

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Joseph L. Kleiman
Master Film Handler

Posts: 380
From: Sacramento, CA
Registered: Apr 2005


 - posted 07-01-2011 11:59 AM      Profile for Joseph L. Kleiman   Email Joseph L. Kleiman   Send New Private Message       Edit/Delete Post 
A year ago, Bay was complaining about 3D, talking about how the 3D cameras were cumbersome and 3D conversion was sub-par. One thing that appears to have changed his mind is that Digital Domain, which did the CG shots for Transformers 3, purchased In-Three, and merged the conversion operations with the vfx operations. All of the shots in the film with CG were shot 2D with DD converting them in post.

As for Harry Potter and the Deathly Hallows, IMAX could not get the conversion completed in time for the release of the first film, yet it grossed $125M its opening weekend and still looked damn good in 2D.

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Chase Taylor
Expert Film Handler

Posts: 175
From: Troy, Alabama, USA
Registered: Mar 2001


 - posted 07-01-2011 02:18 PM      Profile for Chase Taylor   Author's Homepage   Email Chase Taylor   Send New Private Message       Edit/Delete Post 
Victor

But that is my point, the people who hate it are the minority. It's just most people hate paying for it.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 07-01-2011 04:28 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Chase,

While hate would be a strong word for most...dislike or don't want to fool with (at any price)...I think you'll find are in the majority. While it is a novelty, people will put with many extra factors...but once it becomes a requirement, you'd be amazed how people will prefer the less fussy system. The ones that "hate" it most likely also get headaches and other eye strain from it too. I think the cost is only but a part of 3D's issue. I truly think it takes away from the movie and is more of a distraction...though there are certainly plenty of examples of when it can indeed add to it. I just don't find that to be the case, by and large.

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Gregory Marshall
Film Handler

Posts: 14
From: Nashville, TN, USA
Registered: Jun 2011


 - posted 07-01-2011 09:41 PM      Profile for Gregory Marshall   Email Gregory Marshall   Send New Private Message       Edit/Delete Post 
At one multiplex in the Nashville area, the next Harry Potter has sold out 4 screens at the Thursday, midnight showings, all 2D. The lone 3D screen still has tickets on offer. Is this also a sign?

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David Zylstra
Master Film Handler

Posts: 432
From: Novi, MI, USA
Registered: Mar 2007


 - posted 07-03-2011 01:52 AM      Profile for David Zylstra   Email David Zylstra   Send New Private Message       Edit/Delete Post 
Our theatres are ranging from 55% to 65% 3D based on attendance.

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Thomas Dieter
Expert Film Handler

Posts: 234
From: Yakima, WA
Registered: Jun 2004


 - posted 07-03-2011 06:32 AM      Profile for Thomas Dieter   Email Thomas Dieter   Send New Private Message       Edit/Delete Post 
I personally detest 3D movies. But many people that I've spoken to since I've been out of the cinema industry for about 2 years now, have said that the only reason that they go to a 3D movie is cause of their kids. If they had the choice over 3D and 2D, they choose the 2D because the 3D leaves them going home or watching the movie with a head ache.

I saw 1 movie in 3D and that was the HP and the Half Blood Prince. I saw it in IMAX at that, and was very disappointed at the fact that WB couldn't make the entire movie in 3D, it was only 1 Reel, and then on top of that my head was hurting for the head ache.

I recently moved back to WA, and the online ticket sales for HP a week ago, with 1 showing of each showed that 2D was preferred over 3D as the tickets for 3D were still available for 3 or 4 more days. They finally added 2 more 2D showings, and 1 more 3D.

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Jonathan Goeldner
Phenomenal Film Handler

Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008


 - posted 07-03-2011 01:08 PM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
I thought I had read that some of the film was actually shot in 3D, not the typical post-conversion - so I purposefully went to see this in 3D over at the Uptown - where for once the image looked great.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 07-03-2011 02:29 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Jon, if you were referring to Transformers...then the whole movie was shot 3D...it was NOT a conversion (hence part of my interest in this particular movie's 2D vs 3D).

I have heard that this weekend, 3D sales gained on 2D a bit.

-Steve

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 07-03-2011 04:07 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
I have heard that any scene involving CG was shot in 2D and converted. Not sure how reliable that information is. Can't remember where I read it, either.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 07-03-2011 04:16 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Hmmm I think I heard that the CG itself was "shot" 2D and then converted...It would seem awkward to only shoot selective scenes with 3D cameras. And Transformers has to be heavily CGed.

-Steve

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Jonathan Althaus
Master Film Handler

Posts: 435
From: Bedford, TX
Registered: Dec 2008


 - posted 07-03-2011 05:55 PM      Profile for Jonathan Althaus   Email Jonathan Althaus   Send New Private Message       Edit/Delete Post 
Reports came in today about 70% of the sales being from 3D

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000


 - posted 07-03-2011 07:50 PM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
Wonder what would happen if they charged less for showings with mono sound? Bet a few customers would choose those too.

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