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Author Topic: For Transformers 3 (only), Which version sold more tickets? 2D or 3D? Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-05-2011 12:01 AM                        That'd be an interesting experiment. PUt a show in the smallest house, in 2-D, with mono sound, but the tickets are only $3.00 and see which house sells the most tickets. If the $3 house went gangbusters, then we'd probably see a rash of 2-D movies in mono.  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 07-05-2011 03:34 AM                     It depends on the movie. Customers have come to expect active surrounds in big action flicks, hell, some customers expect active surrounds even when there shouldn't be...how many of us have gotten 'the surrounds aren't working' complaint for dialogue driven movies.  |  IP: Logged John T. Hendrickson, Jr Jedi Master Film Handler Posts: 889 From: Freehold, NJ, USA Registered: Apr 2001 posted 07-05-2011 09:31 AM                     Results were about what we had figured. It was a 60-40 split attendance wise, 2D beating 3D. 2D was also the winner on the overall grosses as well. Don't think this bodes well for 3D in terms of what the distributors were expecting. Of course, that may not be true for other locations As for Harry Potter advance sales, 2D is absolutely clobbering 3D at better than 5 to 1 at the present time.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 07-05-2011 02:17 PM                     quote: Dustin Mitchell how many of us have gotten 'the surrounds aren't working' complaint for dialogue driven movies. .. and how many of us explain to the staff how sound works that the dialog track is recorded for center channel only so they can explain to these grumpy patrons all of this so the lions can be tamed down once again? quote: Mike Blakesley If the $3 house went gangbusters, then we'd probably see a rash of 2-D movies in mono. And oddly enough, there are plenty of people out there could care less if the sound was in stereo (since the dialog comes out of center channel anyways..)or mono. They just want to come to the venue, get a cheap popcorn and drink, and just to watch a movie - nothing else. Course, the studios would have a fit since they don't like 2 and 3 buck houses anyways - can't make the big bucks with these venues.  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 07-08-2011 04:04 AM                     Point being that I've never seen a theater charge extra for sound, so they shouldn't be charging extra for 3D either. I love 3D but simply can't support it with the extra charges. It would suck if they ended up making fewer movies in 3D, but high prices suck too (however I won't see a 3D movie in 2D- if I don't want to pay the higher price, I simply won't see it at all at least until I can buy a 3D Blu-Ray.) I've read complaints about some movies not 'using' 3D enough to be worth the extra charge as well- lots of movies don't use multichannel sound to its best capabilities either, but that's up to the people who mixed the sound track and it doesn't affect what I paid to see the film. Same should go for 3D. (Added- should I still call it a 'film' if it's shown digitally? )  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-08-2011 12:34 PM                        Comparing sound to 3D is not a valid comparison. First, improved sound benefits all movies -- whereas 3D is an added feature on only some movies. Second, there are ongoing costs (maintenance, labor, glasses) involved with 3D that don't apply to sound.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 07-08-2011 03:17 PM                        Bullshit. When digital sound came out it was an improvement for some movies, not all movies. The hardware did indeed cost more. You often had to buy more/better speakers and have some asshole maintain the shit as well. How about 70mm? Did theaters charge more for that? I don't think we did at UA Greenwood where 25% of our 12 auditoriums were equipped for 70mm.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-08-2011 04:30 PM                        quote: Joe Redifer The hardware did indeed cost more. Even the most expensive of the digital sound systems (Sony) cost less than half of what a Dolby 3D setup costs. That's not counting the cost of the glasses or the cost of maintaining and handling them. It's harder to quantify Real D because their system cost is variable, due to the per-ticket deal. But let's say you sell 1000 3-D tickets a month, that's still 500 bucks a month paid to Real D which in 2 years is already more than the piece of crap Sony digital sound system cost. Any theatre worth a shit already has "some asshole" maintaining the equipment so there's no "added" expense there either.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 07-08-2011 04:49 PM                     quote: Mike Blakesley Even the most expensive of the digital sound systems (Sony) cost less than half of what a Dolby 3D setup costs. That's not counting the cost of the glasses or the cost of maintaining and handling them. I never bought or sold a Sony SDDS system nor cared to, but the numbers I heard were more than what Dolby 3D cost now.  |  IP: Logged Ron Lacheur Jedi Master Film Handler Posts: 650 From: British Columbia, Canada Registered: Feb 2002 posted 07-08-2011 05:12 PM                     quote: Joe Redifer How about 70mm? Did theaters charge more for that? I don't think we did at UA Greenwood where 25% of our 12 auditoriums were equipped for 70mm. Famous Players here did have 70mm pricing.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 07-08-2011 08:35 PM                        Brad - When we put DTS in here, we got quotes on all 3 of the digital systems -- SDDS was about half of what Dolby 3D cost a year ago. I have heard that Dolby's 3D price has been lowered recently though.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 07-09-2011 02:16 AM                        Either way, Mike, the 3D upcharge is not justified. You're doing it wrong, movie industry.  |  IP: Logged David Zylstra Master Film Handler Posts: 432 From: Novi, MI, USA Registered: Mar 2007 posted 07-15-2011 07:11 PM                     FWIW - after 2 weeks (OK, 2.5) our numbers across 3 locations are around 59% 3D tickets (tickets sales, not gross). Most locations hit 58%, the highest was 66% and the lowest was 55%.  |  IP: Logged

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