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This topic comprises 3 pages: 1 2 3
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Author
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Topic: Customers miffed - had to wait for box office to open
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 10-31-2012 06:15 AM
I don't think putting all the blame on the "demand for instant gratification" thing on the complaining patrons is 100% fair. There are a few factors here: if the theatre posted a "doors open" time, whatever it might be -- an hour (us and I see Aaron's Browing Theatre), half an hour (most), or 15 minutes (not so common), it is not unreasonable for people to expect the theatre to be professional enough to actually open the doors on or at very close to that posted time...a few minutes earlier is even better.
How pissed people get when the doors don't open at the stated time will depend on things like do they have to wait under a marquee or out in the unprotected sidewalk....is the weather comfortable or rainy, uncomfortably hot or cold, etc. No matter, if you see your Box Office attendent is going to be more than just a few minutes late, the best thing to do is go out to the line and say something like, "There is a bit of hold-up folks, we will open in just a few minutes; thanks for your patience," goes a long way to sooth the savage beast which is a mob of patrons.
If the Doors Open time is NOT posted, that's even worse -- then it becomes the patron's expectation that is, in their mind, when the doors should be opened. If he has this generic Door Open 1/2 Hour Before Showtime in his head, then if he plans on getting there 20 minutes before show time, he'll be annoyed that they aren't.
So as has been said, it is ALWAYS better to give the patron as much information as you can. We always posted two times -- Curtain Time (which includes previews, cartoons and any short subjects) and Feature Start Time. Putting this out there stops those who don't like preshow material from complaining.
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