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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Analyst: 'Pirates' Was Hurt By 3D As Consumers Tire Of High Ticket Prices (Page 3)

 
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Author Topic: Analyst: 'Pirates' Was Hurt By 3D As Consumers Tire Of High Ticket Prices
Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-22-2011 01:15 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Jesse Skeen

But seriously- if you're doing 2D and 3D on the same screen and 2D outsells it, are you charging less for the 2D showings, and are they at better times?

Well -- since this is the first time we've been allowed to do a full mixed schedule, it's hard to predict what will happen. We were "requested" to give the best showtimes to the 3-D.

I think maybe this area is a little behind the times in getting sick of 3-D, partly (or mainly?) because we haven't played every 3-D movie, and of the ones we have played, if the 3-D has sucked (*cough* ClashofheTitans *cough*), we've played the movie in 2-D.

So, for next week we're doing the weekend late shows and the matinees in 2-D, and all shows Wed-Thur in 2-D. The early weekend shows, and Sun-Mon-Tue will all be in 3-D.

Last week, we played Kung Fu Panda 2 in 3-D in the evenings, and 2-D matinees. The matinees weren't any busier than they normally would have been. So I don't know how this next week will shake out.

Part of the process will be educating people. (We still get people who think we have one show at 7:30 on Fridays, and we haven't had that showtime since 1979.) Once people hear about the 2-D shows, I expect the balance will start to shift. How much, is anyone's guess. Also, some people don't understand what's meant by "2-D."

On pricing, we're just charging the usual 3-D prices for the 3-D shows, and our regular prices for the 2-D shows.

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Gregory Jones Jr.
Film Handler

Posts: 10
From: West Hills, CA, United States
Registered: Jun 2011


 - posted 06-23-2011 07:22 PM      Profile for Gregory Jones Jr.   Email Gregory Jones Jr.   Send New Private Message       Edit/Delete Post 
The only thing hurting Pirates is sheer lack of quality writing and directing.

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 06-25-2011 07:12 AM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
Is it possible that "it had runs its course?" Is it possible that America is tired of nothing but derrivitive stories? Louis

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Tom Petrov
Five Guys Lover

Posts: 1121
From: El Paso, TX
Registered: Jan 2003


 - posted 06-26-2011 10:28 AM      Profile for Tom Petrov     Send New Private Message       Edit/Delete Post 
Pirates 4 has made $968 million worldwide. I am pretty sure 3D helped.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 06-26-2011 12:28 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Dollar amounts arn't the thing. Numbers of butts in the seats is the thing. This Pirates was our 2nd-lowest attended Pirates.

We didn't play the original Pirates on the break, so it was the lowest attended for us. If we had played it on the break, this new one would probably have been the lowest-attended.

So the money was nice but the franchise is fading. I wish they would stop before they run it completely into the ground.

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