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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » End of proper wide screens = the end of moviegoing for me (Page 3)

 
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Author Topic: End of proper wide screens = the end of moviegoing for me
Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-08-2016 10:11 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Jesse Skeen
Remembering all the complaints in the 80s and 90s about letterboxing on video (main reason why most movies on VHS were pan and scan, while laserdiscs were letterboxed as more educated people bought those) I'm surprised Joe Average doesn't at least ask these theaters to crop the movies to fit their screens (I don't know if projectors can be set to do that or not, though of course for me that would be even more of a deal-breaker.) I've noticed hi-def cable movie channels usually show cropped (or sometimes open-matte) versions of scope movies, I've even accidentally watched a couple on Netflix and could quickly tell they were cropped- not as badly as in the 4x3 days but still cropped nonetheless.
I still have a feeling the 'scope format is going to fall out of favor, if not stop being used by new movies completely. Right now it doesn't seem like such a thing is possible since nearly every new movie it seems is cropped down to 'scope aspect ratio. But I think the relentless trend of installing common width screens (sans masking) in new theater builds is setting the stage for the death of 'scope.

IMAX could once again be a culprit is driving this kind of change, just as it did for influencing the removal of masking and curtains from commercial theater screens. They've already had at least a couple or so "exclusive" features where standard theaters received a cropped, 'scope ratio version while the IMAX houses got the taller version that actually showed more imagery. The next Captain America and Avengers movies are going to use this approach. Supposedly some or most of the footage in these movies will be shot with IMAX' new digital cameras, modified Arri Alexa 65 cameras with vertical anamorphic lenses to stretch the image taller. They will be selling this taller image as a bonus in the theatrical market.

From the early 1980's thru mid 1990's most movie releases were flat. A lot of big event movies were released in flat format. Remember all those odd 70mm blow-up prints of movies in flat format? Of course this trend was heavily influenced by the VHS tape format and the then-booming home video industry.

The situation with home video is very different today. I'm not sure if movie studio executives have bothered to notice their biggest revenue source, physical movie disc sales, is in a state of rapid decline. Many thousands of video rental stores have closed, as have retail stores that specialize in selling videos, music, books and games. Even the Redbox kiosk business is now taking a beating lately. There has been overall sales growth in streaming VOD, but profit margins are far more slim there. And movies are not the top selling point with streaming services; TV series are the main point of interest there. Whether movie studios like it or not, the commercial theater market is going to be more vital to them in the future. They're going to be making less and less money on home video.

If the movie industry once again becomes more dependent on commercial theaters for revenue they might do more to once again tailor their content more for those theater screens. A lot of older theaters with common height, 'scope shaped screens have been demolished. There is industry pressure for theaters to incorporate recliners, in theater food service, bars, etc. That's all easier to incorporate into a brand new multiplex rather than retrofit into an old, existing theater.

In the end, the 'scope format is just becoming less and less relevant.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-08-2016 12:01 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
If the movie industry once again becomes more dependent on commercial theaters for revenue
You mistyped there, it should have said "If the movie industry ever realizes how much they depend on commercial theaters for revenue, especially downstream"

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-08-2016 01:18 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Right now the movie distributors and their parent companies seem to think they don't need movie theaters. They look upon theater chains with contempt and regard them as a major inconvenience standing in the way of the "real money" they think they can make doing what ever they want with movies on home video platforms.

The movie studios used to be very dependant on movie theaters. The metaphorical "pie" representing the home market is only so big, and to me it looks like the market is shrinking. Race to the bottom economics has taken hold in a big way. Movie studios and media companies are in sheer denial of this.

The thing that scares me for the future of movie theaters is the movie studios and media companies may only realize how much they really need commercial movie theaters as the core part of their business model until it's too late.

I've debated this with friends of mine, but I really the movie industry as we know will not survive if they cause the commercial movie theater industry to implode. The movie theater industry is not immune. It can be laid to waste just like other industries we've seen get torpedoed by technology, the Internet or other changes in society.

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Eric Hooper
Jedi Master Film Handler

Posts: 532
From: Fort Worth, TX, USA
Registered: May 2003


 - posted 12-08-2016 07:55 PM      Profile for Eric Hooper   Email Eric Hooper   Send New Private Message       Edit/Delete Post 
Maybe we should start a list of theaters that are still “doing it right” by using masking PROPERLY in EVERY AUDITORIUM*. (*IMAX/LieMAX excluded)

Here in DFW I’ve personally observed the following theaters still “doing it right” and using masking properly in EVERY AUDITORIUM: [thumbsup]

Harkins Southlake
AMC Grapevine Mills
AMC Starplex Lake Worth
AMC Irving Mall
Regal MacArthur Marketplace
Movie Tavern Ridgmar
Angelika Dallas
Alamo Drafthouse Dallas
Alamo Drafthouse Richardson
Studio Movie Grill Colleyville

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000


 - posted 12-08-2016 08:37 PM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
On-line comments I submitted to Cinemark, had to cut it quite short as there was a limit to comment length:

quote:
What in the world were you thinking, building this brand-new theater to replace an older iconic one famous for its huge screens, and installing native 1.85 screens without even any top or bottom masking? The whole point of 2.35 movies is to appear bigger and wider, and this theater defeats that purpose. I can already watch letterboxed movies at home- this will be the first and last movie I ever see here.
And their response:

quote:
Dear Valued Guest,

Thank you for bringing your concern to us. I understand your appreciation for the old Century Stadium Theatre which has held a long history here in Sacramento. We loved the old look of the Century Stadium but had to head towards the future and to stay innovative to offer the newest features available to all our guests. I’m really sorry to hear we were unable to do this for you. With our new Next Gen format we offer the ability to present our screens from wall to wall ceiling to floor however this does remove the need for masking but I do understand your concern here. I hope in the future we can provide a better experience.

Thank you,
Frank Johnson
General Manager

"This does remove the need for masking"?? Seriously, WTF???

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Jim Cassedy
Phenomenal Film Handler

Posts: 1661
From: San Francisco, CA
Registered: Dec 2006


 - posted 12-08-2016 09:28 PM      Profile for Jim Cassedy   Email Jim Cassedy   Send New Private Message       Edit/Delete Post 
I did some press screenings for Fox's "Jackie" a couple of weeks ago.

It's AR is 1:66.

(and its's about Jackie Kennedy- - not Jackie Mason [Roll Eyes] )

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 12-08-2016 10:25 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Well I'll give Cinemark points for at least more or less answering your question re masking.

The Cinemark 17 here recently replaced their horribly weathered outdoor signage. They're upgrading at least some auditoriums with "power recliner lounge seating" or some such thing. It appears that this involves ripping out the original stadium risers. ?

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-08-2016 11:00 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Ripping out the old stadium risers is necessary for any conversion to recliners. Traditional theater seats are smaller both in width, but especially length. The converted theater will not only have fewer seats per row, but it will have fewer rows as well. Gotta have room for the foot rests to pop out. That's probably the biggest thing that sacrifices the number of seats per converted auditorium.

quote: Jesse Skeen
"This does remove the need for masking"?? Seriously, WTF???
I wonder if any of the jackasses running these theater chains have bothered to focus group any of this shit involving poor use of theater screens. I have my doubts. Given the choice between a 'scope image shown great big on a common height screen featuring curtains and masking I strongly doubt very many people would choose a screen following this new trend of no curtains, no masking and a 'scope image that only fills part of the screen. I think the executives just pushed that shit in there to try to copy what IMAX was doing, just so they could charge nearly as much money but not pay IMAX a bunch of the cut. It has nothing to do with giving customers what they would prefer to see.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-09-2016 12:08 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Standard everyday people will always pick comfort first. Why do you think they like watching movies at home? It might be that they think their "system" is just as good as a theater's, but even if they don't have that, they like being at home because they like their cushy recliner and their fridge o' snacks.

Even if their home "presentation" is subpar, if they're comfy they're happy.

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Jason Whyte
Expert Film Handler

Posts: 132
From: Victoria, BC, Canada
Registered: Sep 2002


 - posted 12-09-2016 12:11 AM      Profile for Jason Whyte   Author's Homepage   Email Jason Whyte   Send New Private Message       Edit/Delete Post 
Why even have screens anymore? A few years from now we'll just be projecting onto walls because no one cares.

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Jesse Skeen
Phenomenal Film Handler

Posts: 1517
From: Sacramento, CA
Registered: Aug 2000


 - posted 12-09-2016 02:22 AM      Profile for Jesse Skeen   Email Jesse Skeen   Send New Private Message       Edit/Delete Post 
The seats at this place are actually pretty cool, that's one of the few positives I'd give it- but improper screens are still a deal-breaker. If people DO care more about the seating than presentation, then that gives this theater even less of an edge as those who like the recliners can buy similar ones for their living rooms, but there's only so large a screen one can fit there. I actually did like the size of the "XD" screen and would have gone back had it been the proper ratio, maybe even if it had been top-masked but the masking always stayed put for scope features so it might not be so easy to tell at first.

As for listing theaters that still do it right, as bad as the nearby UA Market Square is, their screens are all common-height with side masking, as they should be. Since they started running digital pre-show, the masking does go to 1.85 in between shows which I don't really approve of, though if that crap is coming from the same projector then at least from an automation standpoint it makes sense as the lens has to zoom the same time the masking opens. The dimensions of the smaller auditoriums there actually would better fit common-width screens though, as the scope picture would have been the same size had they done that. Sad that newer theaters have made this place look good in comparison (they NEVER did film right, and their digital presentation is still somewhat flawed, mainly being too dark when I've been there.)

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Jim Cassedy
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From: San Francisco, CA
Registered: Dec 2006


 - posted 12-09-2016 09:56 AM      Profile for Jim Cassedy   Email Jim Cassedy   Send New Private Message       Edit/Delete Post 
quote: Jason Whyte
Why even have screens anymore?
A few years from now we'll just be projecting onto walls

Last week I was head projectiontechguy for a virtual reality
conference/seminar.
Their vision for the future of entertainment is that we'll all
be wearing VR goggles.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-09-2016 10:10 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
Standard everyday people will always pick comfort first. Why do you think they like watching movies at home?
Why? To save money.

It's a lot cheaper to watch at home. People are always looking to save money. So if a certain movie is playing at a theater, but can be seen at home on the TV screen or even on a phone via some piracy web site the viewer will gravitate to the least costly option.

For those occasions where viewers choose to pay more to see a movie at a commercial theater, those viewers assume a theater is supposed to follow certain professional standards of practice even if the viewers don't know what those standards may be. All they know is it costs a shit-ton more to go to the theater. The higher price automatically means the theater has to be observing some unspoken set of rules the viewers don't know. Since the customers don't know any better the movie studios and theater chain executives are just going to do whatever the hell they want.

I think customers are being taken for a ride with how d-cinema movies are authored to DCP and being presented in commercial movie theaters, namely the new builds with such cheap and unprofessional looking screens. When I walk into one of these "next gen format" rooms I feel like the construction crew just up and quit before they finished the project.

I can understand no curtains or masking on an immense flat or dome IMAX screen originally designed for 15/70mm film. There is no logic with aping that "style" on a smaller screen in an ordinary multiplex room, even in a fake large format premium house. The end result just looks bafflingly stupid.

Customers may only finally revolt via growing outrage over some of the shit Hollywood is green-lighting these days. I noticed on one of the movie trailer web sites they now have a teaser for a big screen version of Baywatch. Really? Baywatch? I guess they'll green light anything that has "brand identity" these days. Ugh.

quote: Jim Cassedy
Last week I was head projectiontechguy for a virtual reality conference/seminar. Their vision for the future of entertainment is that we'll all be wearing VR goggles.
Where would commercial theaters fit in with that scenario? I can put my phone in a GearVR headset anywhere. Don't need to be in a theater for that.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-09-2016 10:59 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
For those occasions where viewers choose to pay more to see a movie at a commercial theater, those viewers assume a theater is supposed to follow certain professional standards of practice even if the viewers don't know what those standards may be.
I think you're over-estimating people. Sure they want things to look right and sound right, but beyond that they really don't know what to look for. The main thing they want is to see the movie they came to see and be as comfortable as possible.

In my theater we have our screen masked for scope, but we have a pillarbox presentation for flat movies because it's simply not possible to put movable masking over the ends of the screen due to the way it was built in 1930. (There is no space for the mechanism, so I've been told.) We get about 15,000 to 20,000 people a year in here. In the past 40 years, wanna guess how many people have said "It's too bad you don't have masking on that screen"? That's right, zero.

That's not to say I wouldn't put masking there (and a curtain) if I could afford it or it was possible. I would love to do that. But we'll probably need to update the seats, sound, popcorn machine or projector again before we can do either of those.

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Terry Monohan
Master Film Handler

Posts: 379
From: San Francisco CA USA
Registered: May 2014


 - posted 12-09-2016 11:47 AM      Profile for Terry Monohan   Email Terry Monohan   Send New Private Message       Edit/Delete Post 
In San Francisco CA and he rest of the Bay Area all the CineMark/Century Cinemas have stopped using black masking. I just won't go and I take my movie going to AMC that still projects things correct with auto masking. They sell black masking now to the home theatre crowd. I can't stand watching a scope movie with white screen at the top or a flat 1.85 movie with white screen sides. CineLux in the South Bay also has started not to use masking. These are not new big 1.85 screens but are very nice wide semi curved scope screens that look great for 2.35 but not so hot for 1.85. They still have the masking but don't use It. I think this has all got to do with the computer doing everything in each auditorium. Many times I'd walk into a local cinema and the the pre show would be on 1.85 flat and when the movie or true previews came on that were in wide screen scope the masking did not move and the image went off into the masking a few feet. I'd have to hunt down the person in charge in the lobby or selling popcorn and have him adjust the screen size on his hand computer to open the masking for the main feature. Many people in the auditorium just sat in their seats and they would watch a scope movie going into the masking I think If I did not complain. Many times they had to stop the movie and re adjust things for the screen to get wider. Many times they switch showings during different movie times of the day from a flat showing to scope film but forgot to program the screen correct. This is why many circuits have gone to just let the screen be the same size all the time so they don't get all the complaints. Gone are the days of showmanship, curtains, color lights on them and masking that moves to the correct screen size. This went out with the projectionist people in the booth. When the automation systems came in most of these things can be done by the computer, now they are taking away features the automation can do like masking.

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