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This topic comprises 3 pages: 1 2 3
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Topic: How does licensing work for free film showings?
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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004
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posted 01-10-2017 05:46 PM
On this topic, there also have been the slight increase of "Pillow Movie," or "Movies in the Park" movies where there is an open field, an inflatable, or a tent pole screen raised, projection equipment, along with portable generator(s) in the back of a van, folks arrives with lawn chairs and the similar, and sit an watch a optical disc movie of whatever chosen by the proprietor of the event.
..and it gets advertised via almost any form of media.
What gives on this one?
- Monte
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Rick Cohen
Expert Film Handler
Posts: 102
From: Amherst, New York
Registered: Feb 2011
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posted 01-22-2017 06:21 PM
These "movies in the park" or whatever you choose to call them, are classified by the studios as "Non-Theatrical Venues" and must obtain a licensing fee for any screenings which are open to the public. The licensing is usually obtained through Swank, or a similar post-theatrical distribution company which is authorized by the studios to license their movies.
Many places which set up these "pop-up" venues, will advertise their screening without any licensing, sometimes out of ignorance, but more often out of the hope that nobody will notice, so why pay the fees?
If you are an exhibitor with non-theatrical pop-up venues cropping up near you, the best course of action is to contact Swank directly, after which they will verify if the appropriate licensing has been obtained or not. In the absence of such licensing, Swank will politely "suggest" to the venue operator the advantages of using their licensing services, if they wish to avoid a potential lawsuit from a studio for violation of their copyright.
Even if there is no admission fee being charged, a license is still required for all public showings. It is ironic how most of these non-theatrical pop-up screenings seem to disappear after the people organizing them discover there is a $250-$400 licensing fee involved.
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