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Author Topic: Andrew McCrea's business plan
Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 04-01-2001 12:07 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
I am not a union member and I am no amature either. Been in this business for 16 and a half years. All running projection booths. What you need is someone who cares and is willing to learn as much as they can to better the opperation. Is that 150 dollars a week gross or net.

About ten years ago some friends of mine and myself were looking into reopening a theater that was damaged by a fire next door. We looked into everything that Ian listed above and came to the realization that making our money back in five years was going to be very difficult do to all the renovations that the theater was going to need.

Since then some investers and the city have reopened the theater and it a fine opperation. Much better than I would have dreamed.

I think by knowing how this industry works helped us make the decision not to invest in this opperation.

Andrew their is no guarentee that your investment will work at all. The most important thing to know is the demographics of your area. What kind of movies do the people like to watch. What is the average age of the people and how often do they go to the movies.

unfortuatly there is no cheap way to go about concession items. I know you can say the local stores can sell that same size reese cup for a dollar. The problem is is that it costs the store .95 cents for each of thos candy bars. So their profit is .05 cents a bar. Stores can get away with this because they sell large quanities of everything.

Movie theaters on the other hand have to charge two and a half times the cost of the candy bar to make a profit. Since the turn over of concession items is no where near that of a grocery store.

It is a strange fact that second run theaters have a harder time selling concession Items than do first run. The two main factors that could cause this are the people looking for the cheaper theater ticket can't afford to spend the extra money on concessions. So they slip in food they by somewhere else. Two, some people just don't think that they should have to pay more for their food than it cost to get in.

It will be a long road Andrew. But if you are serious about this and not just blowing wind around. Take and follow everyone's advice in these forums. Especialy Ian's because he has been thru this and obviously knows what he is talking about.


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Gordon McLeod
Film God

Posts: 9532
From: Toronto Ontario Canada
Registered: Jun 99


 - posted 04-01-2001 06:44 PM      Profile for Gordon McLeod   Email Gordon McLeod   Send New Private Message       Edit/Delete Post 
Sorry Andrew but yoour business plan is full of holes
1even the cartage people have the same contacts in this industry. This doesn't even have a contact name.
2 Your mission statement is practicle under the terms of what you later state
3Winnepeg operations while it is nice to say you will keep a base there it isn't neer the booking centres on Canada namely Toronto, Montreal and Vancouver for a national chain
You can't offer what you are claiming for 2.13 canadian (about1.05us)

Making Money every one is selling advertising and it is an added revenue but not sufficient to cover your day to day costs. Also certain film distribs will not permit any advertising with there product

Saving Money
Every one uses the Public service adds that is nothing new
When the big guys finish with a picture it is basically finished
CineQ? why it is lucky to work when it does and requires even a higher level of skill on the part of an operator when it doesn't work
2 Union projectionist in canada don't make 33.50 per hour to run silver city complexes
The highest in Toronto is 16.00 per hour (9.00 us) for union people
Renovations you get what you pay for
GST is still charged on all admissions
Theatre designs
Carpet doesn't sell seats and in a business plan the supplier doesn't really count
LED signs are about as unimportant
Also the seat model isn't all that important and for a budget operation that you are claiming this is abit extravegant

Theatre Descriptions
Do you have a agreement with the landlords ?

Theatre Operations seems taken right out of a large Canadian circuits handbook
Future Great Thespian chain
As I explained to your father in an email The industry is under federal investigation in this country right now So your expansiion plans seem a little to optimistic I have seen too many small circuits fold up here in the last couple of years
Your inventory
Well it is an inverntory after it is purchased and niether theatre has this list right now

Rateings
Neither theatre is THX approved and I doubt if they have been tapped since Starwars
The screens are not wall to wall nor floor to ceiling (but they are large)
They don't currently have EX

Employment
You are probably flirting with problems for minium stafing in a public building under your city's bylaws

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Chase Taylor
Expert Film Handler

Posts: 175
From: Troy, Alabama, USA
Registered: Mar 2001


 - posted 04-01-2001 08:23 PM      Profile for Chase Taylor   Author's Homepage   Email Chase Taylor   Send New Private Message       Edit/Delete Post 
This is insulting for anyone that owns a movie Theatre. What a joke. Andrew work in a Theatre for about 10 years find someone that has an unbelievable amount of money that is willing to risk it on you for 20% of your project and then try to ask a bank for the money.

Chase Taylor
Owner / General Manager
Continental Cinema 5
Troy, Alabama

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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!

Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999


 - posted 04-01-2001 10:10 PM      Profile for Aaron Sisemore   Email Aaron Sisemore   Send New Private Message       Edit/Delete Post 
WHAT IN THE F*CK is a 'Duotang'?!? Whatever it is, Andrew's theatres are going to be overrun with them. :O

I too am reaching the end of the proverbial rope here. Brad: I think it is time to pull the plug on our little wanna-be 'entepreneur'

Final advice to Andrew: COME BACK IN ABOUT 10 YEARS AFTER YOU HAVE WORKED IN A *REAL* (as opposed to this 'sick dream' that you are perpetuating here) MOVIE THEATRE!!!!


Aaron

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James R. Hammonds, Jr
Jedi Master Film Handler

Posts: 931
From: Houston, TX, USA
Registered: Nov 2000


 - posted 04-02-2001 01:13 PM      Profile for James R. Hammonds, Jr   Email James R. Hammonds, Jr   Send New Private Message       Edit/Delete Post 
<<WHAT IN THE F*CK is a 'Duotang'?!?>>

a duotang is a folder (i believe its made of plastic, but i could be wrong.

<<I too am reaching the end of the proverbial rope here.>>

you keep talking about being sick of Andrew and all his posts, but YOU KEEP READING THEM!!!

i kind of like having andrew around.
although andrew may not have a good plan for running a theatre, he seems to know more about theatres that most other 13 year olds would care to.
it would be intersting to see him actually get a job at a theatre one day, get a job in the booth, mature in his knowledge of theatre operations and one day be able to actually run a successful business.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 04-02-2001 02:34 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Food for thought:

Everyone said Walt Disney was crazy when he:

- Tried to make it as a cartoonist
- Made "Snow White"
- Built Disneyland
- Built Walt Disney World

Also:

"Star Wars" was rejected by every studio in Hollywood before Fox finally agreed to make it after Lucas hit with "American Graffiti".

Don't be so quick to criticize the kid... he could be another Bill Gates someday.


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Ky Boyd
Hey I'm #23

Posts: 314
From: Santa Rosa, CA, USA
Registered: Jun 99


 - posted 04-02-2001 03:33 PM      Profile for Ky Boyd   Author's Homepage     Send New Private Message       Edit/Delete Post 
Ok, time for constructive advice here. As a preface to the following, let me just say that I haven't read either plan posted here, but I did glance over Ian's sholder at some of Andrew's. The following is advice I'd give to anyone about writing a business plan for a movie theatre, after having been through the process myself.

Andrew,

In addition to knowing something about your theatre, you need to know how to structure and present a business plan along with some basic small business stuff. I strongly recommend that you (and any other's interested in owning their own theatre) go to your local library and check out the following books and read them:

1. Growing a Business by Paul Hawken. Paul Hawken is one of the founders of Smith and Hawken and he has written the best book on small business. Movie theatre's aren't even mentioned but all the information about starting a business from idea to plan to raising money to operations are covered in this marvelous little book. A must read for any small business person.

2. The Movie Business Book by Jason E. Squire(Editor) This book covers all aspects of the movie business - the chapters on distribution and exhibition are very helpful, even though they are somewhat dated.

3. The Successful Business Plan : Secrets & Strategies by Rhonda M. Abrams, Eugene Kleiner. Includes a sample plan to help you as you write your own. Also Rhonda has a flow-through financials system for those who are scared of the numbers part of business planning.

4. Movie Money: Understanding Hollywood's (Creative) Accounting Practices by Bill Daniels, David Leedy (Contributor), Steven D. Sills. Again, a book aimed at the whole spectrum of the movie industry - but the early chapter on this thing called gross is one of the best explainations of where the gross goes that i've ever seen.

Finally, a piece of advice for anyone writing a business plan for a movie theatre. Write it, then put it away for a week. Then get it out, re-read it, and re-write. I spent two+ years writing the business plan for Ian's and my theatre and there are still things that I didn't get right - but that's the nature of a business plan - if done right - it forces you to think it through and examine all the options. Also writing your business plan will reveal a great deal about your character to potential investors. This is especially true in the section where you analyze your competition.

Good luck!


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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!

Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999


 - posted 04-02-2001 04:09 PM      Profile for Aaron Sisemore   Email Aaron Sisemore   Send New Private Message       Edit/Delete Post 
>>you keep talking about being sick of Andrew and all his posts, but YOU KEEP READING THEM!!!<<

Many of them are unavoidable as they come up in topics he hasn't originated. And, as annoying and bothersome as he is, its interesting to see what hairbrainer he has come up with next.

>>although andrew may not have a good plan for running a theatre, he seems to know more about theatres that most other 13 year olds would care to.<<

Unfortunately, as cool as it sounds, this is feeding his obsession with the whole thing, its a vicious circle of sorts.

>>it would be intereting(sic) to see him actually get a job at a theatre one day, get a job in the booth, mature in his knowledge of theatre operations and one day be able to actually run a successful business.<<

When that day comes, i will welcome Mr. McCrea back to Film-Tech with open arms. Until then, he has some constructive thinking and a little maturing to do.

Remember its MANY users not just one or two that are no longer happy with him. Some of us are just more vocal about the issue, thats all.

Aaron



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Barry Floyd
Phenomenal Film Handler

Posts: 1079
From: Lebanon, Tennessee, USA
Registered: Mar 2000


 - posted 04-02-2001 04:47 PM      Profile for Barry Floyd   Author's Homepage   Email Barry Floyd   Send New Private Message       Edit/Delete Post 
On the topic of "Business Plans", I am working with the local "SCORE" chapter here in Nashville to develope our business plan.
SCORE is the "Service Corps of Retired Executives" - a nation-wide organization who's purpose is to help the small business entreprenuer . I've signed up for classes on both small business and the business plan.
My SCORE rep stated that "when finished, a good business plan read cover-to-cover should give you the answer as whether you should even attempt to go into business".

The costs for the SCORE classes are very inexpensive.

Check them out at www.score.org

------------------
Barry Floyd
Floyd Entertainment Group
Nashville, Tennessee
(Drive-In Theatre - Start-Up)

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000


 - posted 04-02-2001 07:50 PM      Profile for Bill Enos   Email Bill Enos   Send New Private Message       Edit/Delete Post 
Andrew, consider this. Today after the weekend deposits, your account balance could easily be $40,000 or more. By Friday it will be easily only a couple hundred. You pay yourself only after everybody else has been paid and there is some money left. More often than you like there isn't.

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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!

Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999


 - posted 04-02-2001 07:56 PM      Profile for Aaron Sisemore   Email Aaron Sisemore   Send New Private Message       Edit/Delete Post 
Since I now am getting nasty emails from anonymous Hotmail accounts, I am no longer making any more comments in this forum about Andrew McCrea.

Aaron Sisemore
Chief Technician
Cinema West Theatres http://www.cinema-west.com


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Rachel Carter
Expert Film Handler

Posts: 248
From: Gloucester, Massachusetts, USA
Registered: Dec 2000


 - posted 04-03-2001 01:14 AM      Profile for Rachel Carter   Email Rachel Carter   Send New Private Message       Edit/Delete Post 
To all Active Members and Lurkers:

Is there really a need to send nasty e-mails to people whom you don't even know? Everyone has there own opinions and are entitled to them. Just because my opinion doesn't necessarily match Aaron or Andrew's doesn't mean I'm going to send them nasty e-mails. That's just plain rude. We ALL need to grow up!

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Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 04-03-2001 01:34 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
This is indeed a VERY immature thing to do. If anyone has received any anonymous emails concerning Andrew, I am officially requesting that you please forward them to me.

Flix@film-tech.com

Thank you.

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Scott Norwood
Film God

Posts: 8146
From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 04-03-2001 01:37 AM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
Aaron -- It's worth pointing out here that Hotmail accounts are absolutely _not_ anonymous. Each message sent from Hotmail includes an X-Originating-IP: header, which identifies the IP address from which the message was sent. This can be traced back to the user's ISP (or employer, or whoever owns that particular IP address block) through trivial means. Of course, this can be forged without too much difficulty, but anyone clueless enough to use Hotmail as an anonymous remailer service isn't likely to think to do this.

Rachel -- actually, I'd tend to say that anyone who has a nontrivial problem with someone else's posts should definitely have the guts to discuss the issue with the original poster in private, in a non-hostile manner. If and when I post something really stupid, I'd much rather that someone point this fact out to me than have everyone who reads the forums (fora?) think that I'm a total moron, but not even consider addressing the issue with me directly.

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Ky Boyd
Hey I'm #23

Posts: 314
From: Santa Rosa, CA, USA
Registered: Jun 99


 - posted 04-03-2001 02:36 AM      Profile for Ky Boyd   Author's Homepage     Send New Private Message       Edit/Delete Post 
Barry,

Good luck with SCORE. I tried to use them in the San Francisco office, but everybody they had came out of manufacturing which wasn't a big help to me. I'm sure that what each office offers varies based on the backgrounds of the people who volunteer. The SF office did have great resource books.

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