|
|
This topic comprises 3 pages: 1 2 3
|
|
Author
|
Topic: If you could open your own movie theater...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Scott Jentsch
Phenomenal Film Handler

Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
|
posted 06-20-2003 10:59 AM
Many years ago (1994?), I laid out my dream for what the Ultimate Theater would be. No idea where that got put, so I'll have to go with memory and updating for contemporary times.
The entire movie-going experience from beginning to end would convey that special feeling everyone should get when going out to the movies. From marketing, to architecture, to the presentation, to the attitude of the staff.
Located in a great area of town that is accessible by foot and convenient by car, near restaurants and other establishments to make a night out safe, easy, and convenient.
Digital Sound in all screens, all feasible formats. Proper digital sound trailer will be shown at the beginning of every film.
THX-certification in all screens (or at least auditoriums built and equipped to meet and exceed THX specs). THX trailer will be shown before every film.
Enough screens to show all current releases through a six week run, plus an IMAX screen (non-dome) and another screen for showing 70mm films, older films (classics), Packer games, or doing special events (private rentals, etc.). How many would that be? Probably 10-12 in total?
Curtains that would open at the beginning of each presentation to reveal the 50-65 foot wide screen. Any necessary pre-show entertainment would be followed by the screen closing and re-opening, with an intro "Welcome/policy" trailer first on the screen.
All screens equipped with the latest digital projection equipment, all inter-connected, allowing any feature to be shown in any screen.
Unconventional seating in some areas. Group seating around small tables for drinks and snacks.
Ceilings in all screens would prevent light reflections, but also be architecturally interesting. When I was growing up, the theater we attended had stars on a dark blue ceiling (I think it was a converted live theater). Very cool.
Professionals in the booth at all times, monitoring the equipment and presentations for quality.
Electronic displays outside each auditorium showing poster art and next showtime. Similar displays outside theater showing poster art and all of today's showtimes. Lobby displays would show coming attractions in static form, and then launch trailers when approached, with simple controls for patrons to choose other features to view.
Theater web site provides real-time electronic ticketing with reserved seating for new releases. Web site also displays all pertinent information (THX, DLP, Stadium Seating, DTS, etc.) regarding the presentation.
Concession stand would definitely serve french fries -- I've wanted this for a long time and I thought I was the only one!
Tickets would be sold with concessions to allow for maximum people flow and to maximize sale of concessions. Why more theaters don't do this, I just don't understand...
All employees would be banned from wearing pseudo-tuxedos or other fake formal wear. They can either wear a choice of theater-branded gear (logo'd polo shirts being the standard), or they can dress up themed to any of the movies currently playing.
In the lobby, the manager's office would be the customer service desk as well. No hiding in a back room behind a closed door!
Lastly, any major release gets the Hollywood spotlight treatment.
All movies on their opening weekend would be introduced to the audience by a member of the staff. This would be anyone from the manager to the popcorn servers, to keep them aware of who they are serving and why they are there (for the customers). This should also be fun for everyone - movies are entertainment, and there is no excuse for someone working at a movie theater to look bored out of their skulls!
Shall I go on??
Basically, do a perfect job of the presentation, and have some fun in the process!
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
William Hooper
Phenomenal Film Handler
Posts: 1879
From: Mobile, AL USA
Registered: Jun 99
|
posted 06-26-2003 01:40 AM
quote: House in basement (I used to think I wanted a theater in my house, but what I really want is a house in my theater)
One neat example is the Beverly Drive-In http://www.geocities.com/Hollywood/Theater/2156/New_Beverly.html
From the road, the back of the screen is made to look like a giant version of a mansion-like southern coastal architecture house - the style is a double gallery with excellent imposition of wrought-iron style elements. As successful & cool as it is decoratively, cooler still is that inside the screen IS a house! It was built incorporating a really nice home into the screen! Dr. Suzette Hargroder, a veterinarian & daughter of the original owners, grew up there & lives there now. When the DI closed, the goofy golf was removed, & suddenly it became a wonderful, large front yard with alleys of magnolias. It's a beautiful, cool home. Dr. Hargroder re-opens the Beverly in the summers to let the theatre run films as fundraisers for the Association of Retarded Citizens.
Nice lady, nice drive in, & a really remarkable & successful architectural feat. The pictures don't do it justice.
| IP: Logged
|
|
|
|
All times are Central (GMT -6:00)
|
This topic comprises 3 pages: 1 2 3
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|