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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Transformers to premiere on cable pay-per-view, same day as box office?! (Page 2)

 
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Author Topic: Transformers to premiere on cable pay-per-view, same day as box office?!
Tim Reed
Better Projection Pays

Posts: 5246
From: Northampton, PA
Registered: Sep 1999


 - posted 06-23-2007 11:13 AM      Profile for Tim Reed   Author's Homepage     Send New Private Message       Edit/Delete Post 
quote: Uberpulse
Transformers to premiere
[sleep]

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 06-23-2007 12:29 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Williams
It's only a matter of time before some pirate figures out how to copy/decrypt/convert to Divx a digital cinema file. I can see it now... The method gets perfected and released to the net, every 18 year old "projectionist" with a laptop will be a potential pirate.
There's a number of problems with that.

The security keys used are pretty difficult to break. It's not like reverse engineering the serial number from an old copy of Photoshop. I've seen the data in these "keys." It would be a bitch to have to manually type in all that gobbledygook.

The way the movie data is water-marked, it would be easy to identify which virtual print was used and tie it to the specific theater where the data was sourced.

It would take a pretty intensive inside job of sorts for any cracker to figure out how to break down the DCI security setup and remove the water marking from the movie data. And that would greatly increase the chances for the cracker to get caught.

Even if the cracker could figure out how to remove all the security measures, he's still going to be stuck with a HUGE file that is not playable on any kind of mainstream computer equipment.

No one is going to download a giant sized file that needs its own 300GB external hard disc to store. This was one of the reasons why there was hardly any data security measures applied at all to D-VHS "d-theater" releases. There's just too much data.

The huge playback bandwidth is another problem. You need a high end RAID setup and appropriately compatible computer software to play back the data at its required bit rates of up to 250 million bits per second. Good luck on that. Further, you need other unique software that can manipulate the data and down-sample it to file sizes that other users can actually play before it can be uploaded to the Internet.

Basically, a cracker would have a much greater chance of success if he broke into the post production studio and got hold of the original 2K files before they were converted over to the DCI format. But then he would be dealing with much larger HD-SDI bandwidth files requiring even more disc space.

And then you have to figure that people who watch pirated movies on the Internet don't really give a damn about quality. They'll stupidly waste 2 hours of their life watching some camcorder footage. Why these idiots even breathe oxygen doesn't make any sense. They must not have the brain cells to need it. Or they simply have assholes for eyes since they like looking at shit.

In the end, the thing the pirates want the most is one of those screener DVDs. Lots easier to duplicate and upload. And there's enough unethical morons in Hollywood willing to provide the things.

If there's one threat posed against d-cinema files, it's not from geeks who want to upload pirated movies from their bedrooms.

Industrial espionage and industrial scale pirating operations in places like China do pose a threat. They have the money and resources to acquire d-cinema playback equipment and then figure out ways how get the data onto bootleg HD-DVD or Blu-Ray discs. Again, this would be a more complicated, cumbersome and risky process than duping DVDs. Chances are much greater the studios would find the "rats" in their operations and prosecute viciously. And pirated movies are only good while a movie is in theatrical release. With such shrinking release windows the extra effort required to cater to an even smaller market just wouldn't be worth it at this point.

[ 06-23-2007, 02:24 PM: Message edited by: Bobby Henderson ]

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Darryl Spicer
Film God

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From: Lexington, KY, USA
Registered: Dec 2000


 - posted 06-23-2007 01:13 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
plus where the final data is processed into viewable images is in the projector head. The processor in the projector is encased in a box that has tamper proof seals on it. You remove the screws and it will not work. You would have to call a tech out to reset the processor in the head. If you open the top door while the feature is running the picture will turn to snow. The only way to correct it is to restart the feature.

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Mike Williams
Master Film Handler

Posts: 255
From: Knoxville, TN
Registered: Feb 2002


 - posted 06-23-2007 03:43 PM      Profile for Mike Williams   Email Mike Williams   Send New Private Message       Edit/Delete Post 
My point is nothing is unhackable.
I am sure that there will come a time that somebody will be able to decode the data stream or read the file with the use of the USB key. With enough motivation and patience, I am sure some *ssh*le will figure out a method of reading the file. Wait until digital cinema gets big in China.
When the hackers get by the security, all that is left is to covert the source file to a format like DivX so it would be smaller and easier to manage. I am sure that could be done on a laptop right at the theater.
To be honest, I hope this never happens as it can cripple the industry. One distinct advantage to film(among the 100's of others) is decent transfer to video is impractical and requires expensive hardware that is not readily available (like a telecin). That leaves the camcorder method which low quality.

I know I sound like a pessimist, but the point of my posts is that this, along with the day and date releases coming up can turn out to be huge problems for the theater industry.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 06-23-2007 04:29 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mike Williams
When the hackers get by the security, all that is left is to covert the source file to a format like DivX so it would be smaller and easier to manage. I am sure that could be done on a laptop right at the theater.
Mike, you seem to be missing the point regarding the nature of those d-cinema data files. It isn't something that can be handled by ordinary computers. You're sure not going to be able to mess around with it using a laptop. There isn't a single laptop on the planet that can sustain those hard disc I/O levels.

Convert to DiVX? Why bother?

Why reduce such a high bandwidth video format down to something so comparatively shitty as DiVX when the same, low quality end result can be achieved by simply using a screener DVD or dopey camcorder footage?

Sure, criminals in China and other nations will try to subvert data from d-cinema virtual prints and perhaps use the data as a master for bootleg HD-DVD and Blu-Ray discs.

But Hollywood studios are going to constantly counter the threat with ever shifting versions of data encryption and force more real time software activation. There is a lot of concern about theaters having to upgrade digital projectors or replace them outright after only a few years of service. I think it's far more likely theaters will be upgrading or replacing their playback servers every couple of years or so.

Even companies like Microsoft and Adobe have cut down on a good amount of piracy against their mainstream software products by requiring them to "phone home" and validate themselves before they can be used or fixed with software updates. Those companies could deliberately stick some poison pill defect into the retail product that can only be fixed by their servers remotely. I've already had a couple of updates in my Adobe CS3 applications.

Meanwhile, the Hollywood screener DVDs are still widely available and used in a very casual manner, making it easy for the discs to fall into the hands of movie pirates. Those screener DVDs are often available well before the theatrical release and well ahead of distribution of those large capacity hard disc virtual prints. That makes the screener DVDs even more valuable to pirates than their far more unwieldy d-cinema counterparts.

In fact, when mass production piracy operations start doing things in HD-DVD and Blu-Ray, they're going to be doing so by way of duping screener discs in HD-DVD or Blu-Ray. I'm pretty skeptical any highly proprietary d-cinema disc is ever going to be much of an inviting target to pirates at all. The alternatives are much easier to manipulate and acquire.

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Christopher Meredith
Expert Film Handler

Posts: 126
From: Jackson, MS, USA
Registered: Apr 2006


 - posted 06-23-2007 07:50 PM      Profile for Christopher Meredith   Author's Homepage   Email Christopher Meredith   Send New Private Message       Edit/Delete Post 
quote: "Bobby Henderson"
And then you have to figure that people who watch pirated movies on the Internet don't really give a damn about quality. They'll stupidly waste 2 hours of their life watching some camcorder footage. Why these idiots even breathe oxygen doesn't make any sense. They must not have the brain cells to need it. Or they simply have assholes for eyes since they like looking at shit.
This is the kind of nonsense that exemplifies the industry's view of so-called "pirates" in the first place. The people who download and watch cam recordings of films are not people who think its a comparable experience and are doing it to save a few bucks. They are, more often than not, the die-hard fans of the film and are the same folks who buy advance tickets and who go to the theater multiple times. This was certainly the case when I was in colelge and film franchises such as LOTR, the Matrix, and Star Wars prequels were active. My roommates, brotehr, and even myself were scouring the net for "bootlegs" so we could be the first to see the movie, then when it was released, we (well, my roommates anyway) were those guys you see camping out for tickets.

Anyway, the upshot is that I don't see "piracy" as anything otehr than a minor, secondary-at-best concern for the industry. Certainly nothing as blown out of proportion as it has become.

And I also agree that hacking the DCI keys is only a matter of time. And with more advanced video codecs appearaing (x.264 as an example), I have no trouble believeing that a 300+GB source file can be compressed into a 4.7 GB file that would look incredible on an HDTV. We're already seeing that with rips from BD and HD-DVD sources.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 06-23-2007 09:11 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Christopher Meredith
This is the kind of nonsense that exemplifies the industry's view of so-called "pirates" in the first place.
Wrong.

The movie industry acts like it's losing a bunch of money to huge numbers of people watching bootleg recordings as if those bootlegs are an equal quality product. I don't think it's nearly as big a problem as Hollywood leads people to believe.

My stance is anyone watching a bootleg on the Internet is wasting his time in a pretty stupid manner. I also stand 100% with my comment that anyone going out of their way to watch those kinds of low quality recordings definitely must have assholes for eyes. The lack of taste definitely points in that direction.

quote: Christopher Meredith
My roommates, brotehr, and even myself were scouring the net for "bootlegs" so we could be the first to see the movie, then when it was released, we (well, my roommates anyway) were those guys you see camping out for tickets.
My response to someone gloating over seeing the movie first by way of an Internet bootleg: "Congratulations. You're an idiot." That comment goes double for any big epic movie that millions were itching to see.

I couldn't be made to give one rat's ass about seeing the movie before everyone else if I had to watch it in a Shit-O-Vision bootleg download from the Internet. Basically I would be ruining my first impression of the film by watching it in such a stupidly compromised manner.

Further, who gives a fuck who saw the movie first? If that sort of bullcrap matters at all, the people who made the movie are the real people who saw the movie first.

I would much rather wait a few days for the legitimate theatrical release where I can see the movie play on a great big screen with very good quality projection (film or digital) and very good quality digital surround sound. For certain event movies I have been willing to drive hundreds of miles to watch the film for the first time in better quality formats like 70mm.

If I am going to take 2 hours out of my life to sit still and watch a movie I want that experience to meet certain quality standards. Internet bootlegs don't meet that standard at all.

This kinds of gets down to one tactic I think Hollywood should be using to fight movie piracy. Ridicule the people stupid enough to waste their time downloading the movie and ruining their first impression of that show in by way of a low quality format.

To use another analogy, some new great steak house could be opening in my city. One person who is patient enough waits for the place to open and visits when he can get a good meal, good service and an overall good experience. Meanwhile, the other guy gets hold of some of the raw materials the restaurant serves and tries to cook it up himself in his kitchen at 3:00am and eats it alone on the couch dressed only in his underwear. He ate it before the restaurant opened up to the public. But can he actually be seen as being "cool" for doing that? More likely can the guy avoid being laughed at when attempting to brag about it?

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Christopher Meredith
Expert Film Handler

Posts: 126
From: Jackson, MS, USA
Registered: Apr 2006


 - posted 06-23-2007 10:21 PM      Profile for Christopher Meredith   Author's Homepage   Email Christopher Meredith   Send New Private Message       Edit/Delete Post 
Fine, you wouldn't do it. That's obvious. But just because you don't care to do it doesn't make everyone who would want to do it stupid.

Case in point: I'm 25 and am a movie theater manager. I can't count the number of times I've been asked, in one way or another, if I plan to get a real job. Imagine if that sentiment could be projected (no pun intended) on the entire industry? Just because I don't personally view this as a long-term career option doesn't mean anyone who does is stupid. People have different tastes and opinions. Get over it.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 06-24-2007 02:00 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Christopher, that's just a bunch of bullshit and you know it.

If you think you are a legit movie fan you would be doing everything you could to support commercial theaters -regardless of whether you wanted to make it a career or not.

Trying to justify downloading bullshit DiVX pirated content doesn't do anything to back that up.

Again, I'll say it to you and anyone else who wants to do it, you are an idiot if you think it is some kind of great coup by downloading pirated content and watching it at 3:00am in your underwear in your college dorm. I absolutely will laugh in the face of any dumbass thinking he has scored some cool points by doing such fucking idiot nonsense. Maybe I'll fracture several of his teeth by throwing a flying coffee cup at him. Basically, there is no respect at all for anyone supporting bullshit pirate operations. None. Ever.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 06-24-2007 02:31 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
quote: Christopher Meredith
300+GB source file can be compressed into a 4.7 GB
I highly doubt it....

If you have never seen what it looks like when these files are downloaded off the hard drives onto the server then you will never understand why it will be probably impossible for someone to try to decrypt the files and make an illegal copy of the source. The keys also require the serial number of the server that is being usesd in order for it to decrypt the files.

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Anslem Rayburn
Master Film Handler

Posts: 476
From: Yuma, AZ, USA
Registered: May 2002


 - posted 06-24-2007 05:06 AM      Profile for Anslem Rayburn   Email Anslem Rayburn   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
My stance is anyone watching a bootleg on the Internet is wasting his time in a pretty stupid manner. I also stand 100% with my comment that anyone going out of their way to watch those kinds of low quality recordings definitely must have assholes for eyes. The lack of taste definitely points in that direction.
But it is still happening. I have talked to business owners here in town that have stated "I don't need to watch Ocean's 13 at your theater, I bought it on DVD". It's time for all of us to stop passing judgement on the lowered expectations of others, and to start realizing that those lower expectations are winning the war. I agree, a bootleg version of this weeks new thing is not that great to watch. I also think that scratches and sound drop-outs on day one are inexcusable. But the other theater in my town (my competition) keeps drawing more people and winning local awards while offering that.

It's time for the industry to re-evaluate and decide what people are really looking for.

And let us not forget that anything done BY software can be UNDONE by software. Also, if a camcorded movie off the screen when projected by film is okay, then surely one projected by a digital projector will still be, at least, okay...

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Mike Williams
Master Film Handler

Posts: 255
From: Knoxville, TN
Registered: Feb 2002


 - posted 06-24-2007 07:52 AM      Profile for Mike Williams   Email Mike Williams   Send New Private Message       Edit/Delete Post 
quote: Darryl Spicer
If you have never seen what it looks like when these files are downloaded off the hard drives onto the server then you will never understand why it will be probably impossible for someone to try to decrypt the files and make an illegal copy of the source. The keys also require the serial number of the server that is being usesd in order for it to decrypt the files.


Remember, the resulting file does not have the be 2K (2048x1080) resolution. Resize it to something more manageable like 1280x720 when you compress it.

The point is it will be done at one point. The fact that it is more than 300GB is means nothing. Take a look at what it would cost for a 500GB drive. What do you think that will cost in 3-4 years around the same time somebody figures out how to get by the encryption.

Bobby does have a valid point. Until copying the digital print becomes more practical (and I believe it will in a short time), DVDs leaked from the studio will be the real source for pirates.

I think my major disagreement is the impact piracy will have on the industry.

I know that if I can watch it on TV with good quality, I am not going to drag the kids out to the theater or get a baby sitter to go watch it. I also feel like I am not the only one with this sentiment. The 60-90 day wait before it shows up on video legitimately already has effected when I go

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Mark J. Marshall
Film God

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From: New Castle, DE, USA
Registered: Aug 2002


 - posted 06-24-2007 11:18 AM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
The security keys used are pretty difficult to break. It's not like reverse engineering the serial number from an old copy of Photoshop. I've seen the data in these "keys." It would be a bitch to have to manually type in all that gobbledygook.
It's not so much typing them in as much as it is calculating the other member of the key pair - which is practically impossible. I'm guessing that the key used to decrypt the movie is a symmetrical key, which itself is encrypted to the projector's personal public key. Then, only the projector can decrypt that gobbledygook you're seeing into the REAL gobbledygook that actually decrypts the movie files. Incidentally, I've also looked at these key files, and if I'm not mistaken, there appears to be seven keys for a standard movie. One for the video, and one for each of the six tracks of audio. Someone can correct me if I'm wrong on that. But either way, good luck breaking in, Mike!

quote: Bobby Henderson
The way the movie data is water-marked, it would be easy to identify which virtual print was used and tie it to the specific theater where the data was sourced.
What does the watermarking? It seems to me it almost has to be generated by some component of the projector or the server. Is that done on the fly?

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 06-24-2007 11:37 AM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
problem is that by the time you figured out how to get the files to work together because there are several different files on the drive that serve various purposes and did all the compression that would be required. The final outcome would most likely be unplayable or so choppy and full of artifacts that the resulting conclusion would be that you just waisted a lot of your life trying to pirate a movie. You might find that the security on the Digital Cinema is as tight as Fort Knox. The one output where you possibly could get the information is at the projector and it is rendered useless with any tampering of the processor compartment on the projector. The information coming from the server processor (Doremi in our case) and most likely others is split into two signal cables going to the projector head. There are a lot of other factors to get that resulting picture on the screen. But who knows, if pirates in China want it bad enough, I guess they will find a way. But, pirates in America are not going to waste there time trying to figure that one out.

As far as someone downloading the pirated copy off the Internet. It is no different than someone going out to some guy on the street in a panel truck and buying a stolen T.V. set off of him. It is still classified as receiving stolen goods. The people who download are just as guilty as the pirates who copied it.

quote: Mark J. Marshall
What does the watermarking? It seems to me it almost has to be generated by some component of the projector or the server. Is that done on the fly?

It is generated by the Server playing the files. In the information about our server it talks some about it's ability to do water marking of the content.

quote:
One for the video, and one for each of the six tracks of audio. Someone can correct me if I'm wrong on that. But either way, good luck breaking in, Mike!

I believe you are correct since there are several various files within the content download for any given title.

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Mike Williams
Master Film Handler

Posts: 255
From: Knoxville, TN
Registered: Feb 2002


 - posted 06-24-2007 12:02 PM      Profile for Mike Williams   Email Mike Williams   Send New Private Message       Edit/Delete Post 
All I am saying is give it a few years. Where there is a will, there is a way. When a hack is out there and laptop hardware catches up to meet the requirements - and it will, the studios will really have to be diligent. Of course, by this time, the movies will probably all be playing day and date so maybe it really won't be worth trying to hack at that point.
Don't get me wrong. I like the industry the way it is and has been. I just see some huge changes taking place soon because of all this... mainly films being released day and date.

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