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Author Topic: Brad Miller's Big Burrito Robert Minichino Master Film Handler Posts: 350 From: Haskell, NJ, USA Registered: Dec 2005 posted 04-11-2010 02:05 PM                        There's no real difference in cost to the restaurant for burger toppings. The vast majority of the price of any menu item in a restaurant covers overhead (personnel, utilities, equipment). The cheese costs about 10 cents, and the veggies around 25 cents. So the vast price difference between a "hamburger" and a "cheeseburger deluxe" (in one local diner almost $2) is really the bigger "scam," as you're paying a lot more of the overhead for something that costs about the same. I'd look at having a minimally-priced hamburger as an option to pay less of the overhead in exchange for forgoing the toppings. Restaurant pricing is completely unintuitive, and would probably be utterly shocking if based on a fixed margin.  |  IP: Logged Paul Mayer Oh get out of it Melvin, before it pulls you under! Posts: 3836 From: Albuquerque, NM Registered: Feb 2000 posted 04-11-2010 03:48 PM                        'Vegas' first Smashburger just opened near where I used to live in Summerlin. They are planning 22 locations here. Will have to give them a try.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 04-11-2010 08:08 PM                     I've never eaten at Smash Burger. Two locations recently opened in Tulsa and another is opening in Oklahoma City this Spring. I'll probably try out the one in OKC sometime soon -if I don't just visit Chipotle instead.  |  IP: Logged Barry Floyd Phenomenal Film Handler Posts: 1079 From: Lebanon, Tennessee, USA Registered: Mar 2000 posted 04-12-2010 04:58 PM                        quote: Robert Minichino There's no real difference in cost to the restaurant for burger toppings. The vast majority of the price of any menu item in a restaurant covers overhead (personnel, utilities, equipment). The cheese costs about 10 cents, and the veggies around 25 cents. Not to knock you or anything, but I don't think you've priced cheese and produce lately. REAL cheese may cost 10 cents a slice, but you have to factor in the cost of buying that cheese, paying the kid to put the cheese on the burger, and also pay yourself. In our operation we utilize a common practice called X3 pricing. We take the actual cost of the ingredients for the burger (meat, bun, condiments, cheese, wrapper or box, etc.)and then multiply that total costs time 3. Netting a 33% food cost, 33% labor, and 33% profit. That being said, we don't have a 99 cent menu, or a $2.00 burger. Our burger is $4.00, and we sell a ton of them. I don't charge that because I'm a greedy business owner. I charge that because that's what it takes to run my business, and so I can REMAIN a business owner. Every restaurant I've ever worked at or managed used a pricing strategy similar to ours. I've seen at McDonald's around here that the simple plain hamburgers and cheeseburgers are gone from the menu. You can still get them, but you have to know to ask for them. Speaking of McDonald's - what's the deal with 2 apple pies for a dollar or ONE for 89 cents?  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 04-12-2010 05:36 PM                        quote: Barry Floyd Our burger is $4.00 That's a good price for a burger. One of my bucket list items is to visit your drive-in some day. Not just for the movie either! [quotew] So the vast price difference between a "hamburger" and a "cheeseburger deluxe" (in one local diner almost $2) is really the bigger "scam," as you're paying a lot more of the overhead for something that costs about the same. [/quote] Whether that's true or not, my point was that the "regular" hamburger is slowly disappearing from existence on menus, so you're forced to order the higher priced cheeseburger deluxe.  |  IP: Logged

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