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Topic: Chinese 16 Theater in Aurora, Co...Information wanted
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 04-22-2009 11:33 AM
I really don't understand why the movie theater industry generally speaking makes such a poor effort in maintaining good show presentation quality. It seems like QC begins and ends with bathroom maintenance and accurate accounting of the concessions inventory.
The folks calling the shots at big theater chains don't seem to care about what is happening in the auditoriums, be it mediocre to poor presentation quality or the now too common distractions coming from certain assholes in the audience. The act of properly dealing with those problems seems to be very optional these days.
To contrast, quite a few restaurant chains are anal-retentive as hell about all the details in delivering a "positive dining experience." One of my best friends manages the Red Lobster location here in Lawton. His restaurant can be turning in great numbers and the executives at Darden will still be chewing on him about something. Basically nothing is ever judged to be perfect. There's always some area that can be improved. And this isn't a high priced four star New York City restaurant either. It's just Red Lobster.
quote: Joe Redifer Just because you don't get any complaints doesn't mean everything is perfect (with the exception being maybe the sound volume). People DO notice when you put on a sub-par presentation and they just stay away forever.
I wish I could agree with that, but I don't think it's true -especially when it comes to smaller markets with fewer movie theaters. People will get angered by a poor presentation of a movie and swear they're not going back to that theater, but end up doing so anyway.
I see that all the time here in Lawton.
The problem was common back in the days when the UA Cache 8 theater was still operating and showing certain first run movies exclusively. People hated that theater, but only had the choice of driving an hour or two to another city in order to see the same movie at a different, better theater. So they just put up with botched shows as a cost of seeing the movie now rather than waiting several months for it to show up on VHS or DVD.
Our market's choices improved when the Cache 8 converted to a bargain/2nd run operation. Dickinson opened the Central Mall 12 and it was located a far enough distance from the Carmike 8 so both places could show many of the same 1st run movies. We had a clear choice on choosing one theater over another in terms of presentation quality.
The Central Mall 12 has never been a good place to see movies, even when the place was brand new -all thanks to the bargain basement level of equipment they installed in the booth and the "let's sleep walk through our job" caliber of employees they tasked with running it. The Carmike 8 has been a much better alternative. Better equipped, better managed and operated. Nevertheless, the mall theater's numbers are routinely better than the Carmike 8, even with the Carmike 8 being an all D-cinema, all stadium seated site. And that's all by virtue of the Central Mall 12 theater being inside Central Mall.
I hear people bitch about out of focus projection, the glory of mono sound (with an idle, unused DTS machine in the booth) and hoards of noisy, cell-phone abusing teens as cornerstone features of Central Mall 12 film presentations. Yet those same people will mention they saw a certain movie and I'll ask, "did you watch it out at Carmike?" Nope. They saw it in the mall theater anyway because they had to pick up something at Dillards.
The people who run large movie theater chains are well aware of this reality and they avoid maintaining their theaters properly because they know the customers will keep coming back regardless of how presentation quality degrades.
To add to that, a lot of people have never experienced film done right and aren't aware of the difference.
I think the rising popularity of HDTV and Blu-ray poses at least some threat to shitty theaters. Increased ticket and concessions prices may drive away other cost conscious customers. Of course the specter of day and date release of movies in theaters and on home video at the same time would be extremely destructive to movie theaters. Poor show quality alone isn't enough to ruin the business of poorly operated theaters, even though it should be out of some form of justice. A lot of audience members are too absorbed by their damned cell phones to even notice the difference.
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