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This topic comprises 3 pages: 1 2 3
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Author
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Topic: What development has had the greatest impact on the movie business?
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 12-18-2011 01:20 PM
Great time line, Adam. I think this is much better at tracking the ebbs and flows of the movie industry rather than trying to over-simplify the entire situation down to just one biggest positive or negative factor. Time changes and so does the industry.
I agree with Aaron digital 3D made a big impact on the industry in the late 2000's, both in positive and negative terms.
A couple things I would add to the list:
2002 - Apollo 13 released in IMAX DMR process.
This started the whole IMAX DMR blow-up trend ultimately leading to some good but mostly bad things happening to giant screen viewing. The good: 30 minutes of the latest Mission: Impossible installment and significant portions of the The Dark Knight and The Dark Knight Rises were filmed in the true 15/70 IMAX process. The bad: IMAX has been removing film projection systems as fast as it can, replacing them with 2K resolution projectors. This has paved the way for other theater chains to launch their own over-priced and equally fake giant screen viewing venues. Customers are now expected to pay a premium for movies projected kind of big and featuring big sound. 20 years ago customers could see just that sort of thing for a standard price by merely picking the right big city movie theater to visit.
1990s-2000s - Profileration of digital mobile phones.
In the mid 1990s "2G" technology helped radically increase the popularity of mobile phones and increase the amount of selfish, rude audience behavior in commercial movie theaters. Pagers were on their way out by the end of 1990s and smart phones were arriving onto the scene. Paris Hilton had many teen girls wanting Blackberry phones in the early 2000s. The iPhone hit the scene in 2007 and raised movie theater audience rudeness to new uncharted levels. A year later Android arrived, providing a credible alternative to Apple-branded phones.
The increase in audience rudeness with regard to mobile phone use has contributed to the growth of two movie theater trends in the 2000s. High priced "luxury" movie theaters are coming (and going) in various cities, giving people who are willing to pay a higher price the illusion of getting a break from the loud, disruptive riff raff. Unfortunately, Doctor Dick is every bit as likely to play with his phone as Tiffany, the 15 year old mall snot. Other chains, such as Warren Theaters and Alamo Drafthouse, are taking a more direct stand. They're ejecting cell phone users from the theater without a refund. In Alamo's case, they're even parodying the policy:
Don't Talk - Angry Voicemail (Uncensored)
Nevertheless, audience disruption has been a big factor with me losing some of my movie-going mojo. "Generation X" has reached the age where most of us don't have the patience for that anymore. The "Millennials," also known as "Generation Y" are making up more and more of theater audiences now.
While audience attendance levels may seem just as good as they've always been, the prevlance of so many entertainment choices and improvements in technology are bound to make each new generation ever more fickle. Younger generations don't care nearly as much about the history and tradition of film projection as those who grew up on film projection. So any big changes that happen, like bad cost cutting changes such as IMAX digital, are not questioned so much and even seen as "progress" by some people. Not many people under age 30 experienced seeing a movie at a drive-in theater or 70mm in a flagship class theater. Why miss film or even large format film? Taking it even farther, why would they miss movie theaters if or when they go out of business? It's all "digital" no matter where you see the show, be it in a movie theater, at home on the HDTV, on the computer screen or on a iPad or iPhone.
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