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First of all, let me state up front that as a projectionguy, I know almost nothing about, nor
have I ever had any involvement with the booking process at any venue I've worked at.
Whenever a customer or friends complain to me about a movie, my standard response is:
"I don't book'em, I just play'em"
That being said, we've played NETFLIX theatrical content on more than one occasion at
where I work, and my impression has always been that we didn't reach out to them to get
the content, but rather they've reached out to us to book an auditorium. In other words,
they've more or less done a 'buy-out' of the auditorium for one or more shows.
I think sometimes they handle all the ticketing duties, sometimes it's done through us.
And be prepared to deal with one or more Netflix 'handlers' who may show up at your
screenings. Most of them are OK, but there have been a few, who I've found personally
annoying. Maybe that's just my problem, maybe not. Some of them probably find me
annoying too! "Your mileage may vary." Also be prepared to deal with a multiplicity of
assorted aspect ratios. At a recent film festival we had to come up with FOURTEEN
friggin' masking & lens presets, 95% of them specifically for Netflix content.
(and yes, they had somebody there to check them! )
Just as an aside, for a business model of making films to be seen, ideally in a cinema, it seems obtusely difficult to book them without an insiders rolodex. Somewhat true for all studios, but especially so the ones originating from streaming platforms. But I'm also an outsider to that side of the business.
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