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[Mark Gulbrandsen]

This "forward motion" should offer more incentive than just to replace what I have with just the same thing. If I replace e.g. my current projector with a new one, I expect to get the benefits of technological progress. E.g. a better picture, less electricity use, etc. etc.

One thing we need to change though is how we think about product lifecycle's. If we want them to be perpetual, the way how we recycle material and minimize the ecological footprint of what we're doing needs to become part of the process.

Unfortunately, these days, that forward progress usually seems to mean building an equivalent unit cheaper than the original cost to make. Some times that is ok, sometimes it's worse than the original was. A company's bottom line is always the most important thing to them and the stock holders.