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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Mr. Nasher strikes again!
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 09-08-2015 11:59 AM
The GCC Northpark 1-2 theater was a stellar enough venue to be worthy of hosting movie world premiere events. I blame the loss of the Northpark 1-2 on a couple of things. Certainly Mr. Nasher was the executioner. But the rise of stadium seated theaters and the financial problems of General Cinema in the late 1990's put Northpark 1-2 on death row. The movie-going public of Dallas-Fort Worth deserves a good bit of blame too. They threw their support behind stadium seating and circus style lobbies.
The Dallas-Fort Worth market was ground zero of the stadium seated theater building binge, which kicked off with the AMC Grand 24 in May of 1995. That binge ushered in the term "megaplex." AMC and Cinemark both went nuts building new stadium seated theaters around the metroplex. Audiences flocked to these new theaters, turned on by the novelty and overlooking the serious design flaws that come with stadium seated auditoriums. The theater building binge almost resembled an arms race and it threw several large chains, including AMC, into bankruptcy. General Cinema was a casualty, going bankrupt in 2000 and dissolving in 2002.
I'd argue THX and 70mm were also casualties of the stadium seating boom. Theater operators figured stadium seating was a big enough gimmick they didn't need other gimmicks like 70mm projection capability or THX certification. This is despite the fact some of these theaters were getting equipped with screens too big for 4-perf 35mm and the fact stadium seated theaters have far worse acoustical challenges than normal sloped houses. Many new stadium seated theaters put digital sound only in a couple or so houses. But, hey, you still have that stadium riser! Oh, by the way, be careful you don't fall down the damned stairs in the aisle when needing to rush to the bathroom during the movie!
The stadium seated theater building boom can also be blamed for common width screens becoming so popular. Is that ceiling in the stadium seated theater too tall? No problem! We'll just mask vertically and make ordinary dramas and comedies HUGE and big epic movies SMALL.
I have yet to hear a stadium seated theater sound system come anywhere close to how good the sound was at the Northpark #1 THX. And the Northpark 1-2 was stuck playing lossy compressed digital sound (DTS & Dolby Digital) in its final years! Newer theaters with d-cinema are playing 24-bit 48kHz uncompressed LPCM audio tracks. They ought to be sounding even better than the Northpark did, not worse. What's their excuse?
A ticket at the Northpark #1 THX didn't cost a premium price, not even to see Titanic in 70mm DTS. The AMC Northpark 15, built about 300 feet away from the bones of the Northpark 1-2, has not one but two premium theaters, an IMAX-labeled house and an ETX house. Their ticket prices are almost $18 and $16 respectively for shows just in just 2D!
D-cinema has some serious compromises, with fake 'scope being one of the worst. The letter-boxing approach on the chip reinforces the practice of building theaters with common width screens. Combine this with soft focus d-cinema projection. Yeah, the image may be rock steady and not have any dirt or scratches, but it still doesn't look as good as the same image on my TV set at home.
I miss the Northpark 1-2. Several things have happened over the past 20 years to greatly diminish my enthusiasm for watching movies in movie theaters. I had a better time going to the show back then.
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