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This topic comprises 5 pages: 1 2 3 4 5
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Topic: BV Announces Cyan Track for "Mr. 3000"
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Thomas Procyk
Phenomenal Film Handler

Posts: 1842
From: Royal Palm Beach, FL, USA
Registered: Feb 2002
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posted 07-18-2004 11:22 AM
Everyone's comparing this like it's a "new innovation" that will improve the theater experience. CinemaScope was an improvement that the audience noticed -- a wider screen. This drew customers to the theater and helped pay for the technology. The audience notices digital sound, too, which draws people to your theater as opposed to the analog-only house down the street. Even investments in seating an aesthetics can draw customers, which help pay for the improvement.
I fail to see how Cyan Tracks improve anything presentation-wise. Or at least improve things enough to where customers will say, "No! Let's go to Theater B because they have red-LED readers!" So the theater owners will simply be forced to "eat the cost" for the benefit of the studios.
As for the environmental issue, companies like Kodak have been served with MANY various environmental infractions and fines in the past, and the fact that they suddenly care about saving water -- which, to my understanding is reclaimable through treatment -- makes me skeptical. Corporations care about the bottom line before they think about the environment. They are designed by law to think that way. So when they say they are "saving our water" as a resource, what they're really saying is they're "saving THEIR water BILL."
It's all a sham. Theater owners are paying Kodak and other labs' and processors' water bills through the conversion.
Now, wait until they start hollering about how film stock itself is harmful to the environment and announce they will only release titles in DLP for this fact.
=TMP=
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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 07-18-2004 01:14 PM
quote: Bill Enos Money spent on changing anything in film technology is money pissed away.
That really depends on whose money is being spent and where the cost benefit is felt. Right now for "D-Cinema," you have this curiously stupid situation where movie studios would benefit the greatest from cost savings, yet they want the movie theaters to foot all the bill. This is not an intelligent situation at all in terms of factors like return-on-investment and negative cash flow.
Also, changes in things like cyan tracks and converting existing projectors to use LED readers and do away with exciter lamps is pretty small potatoes compared to the ridiculously high cost of video projection. A standard 35mm film projector can be purchased for $30,000 or less, and the fundamental technology of it has changed very little in the past 60 or so years. Compare that to a video projection setup costing 5 to 10 times as much that becomes obsolete in a mere handful of years. Example: the standard 1280 X 1024 DLP systems most D-Cinema sites have are obsolete. You have to buy an entire new setup to go 2K. And then you'll have to do it again for 4K. Commercial theater circuits are not loaded with that kind of cash to spend at all.
When it comes to dollar investment into things like "D-Cinema" the damned electronics companies can come up will ALL the research and development money themselves. After all, I doubt if Texas Instruments has any kind of profit sharing plan that includes commercial movie theater chains. The main (and unspoken) goal of D-Cinema development is the highly lucrative home consumer electronics and personal computing markets. That's where all these DLP, CMOS and LCOS chips are being targeted. Commercial movie theaters are a tiny niche compared to a much broader target market.
quote: Bill Enos Alternately, why not eliminate the analog track altogether and use the space for a larger image? Think of the number of aperture plates, etc. that could be sold. The total conversion to digital sound would make more sense than this cyan analog track crap.
Again, you have the issue of cost. It costs a lot more money to outfit an existing movie theater with a digital sound system than it does to install an LED reader system for an analog track.
Also, many older, existing theaters are not built to handle the dynamics of digital sound. Unless the fader is turned down to a stupidly low level you'll get sound leakage from one auditorium to the next. Most theaters have to have walls built to contain digital surround sound for it to be a feasible investment.
Finally, none of the existing digital sound formats (DTS, Dolby Digital and SDDS) are error proof. Even as reliable as DTS can be, it does fail from time to time (especially if you have a reader that gets thrown out of calibration). With that, the optical track must stay on the print as a failsafe. If the digital system fails, at least some audio will still be playing. If you have no backup to the digital system, then all the audience hears is silence and you get to hand out a whole lot of refunds.
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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002
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posted 07-18-2004 01:14 PM
Well, the problem with doing anything to film that forces use of digital (now there's a switch that our "third world countries" would love), is that to this day, nothing digital has yet to equal the long-term reliability of analog. The quality of digital sound isn't the argument. The fact is that with not much more than a light source and a pickup cell, you can yank acceptable sound off of film. The digital process is far too complicated for that kind of reliability. You still see DLP sites in larger markets backing their digital up with an analog print that by itself can rival what the DLP is putting out. Why isn't the industry grousing about having to provide dual-media to these exhibitors?
Digital may well hit the mainstream industry at some point, but I don't think it's anywhere near enough that we should take a dump on film.... not just yet. The industry would seem to agree... at least for the moment. Regal signed a huge contract with Ballantyne/Strong to provide projectors. That stuff will be in the pipeline for years. If the digital sound processors had given up on film, there probably wouldn't be anything newer in the booth than CP65s, DA20s and the other companies equivelants. Curiously, Kodak continues to improve their films (thanks!!!!).
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