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This topic comprises 5 pages: 1 2 3 4 5
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Author
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Topic: AMC now leaving green bands on?
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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 09-09-2006 11:46 AM
quote: Donna Siegwart So why were the bands made green to begin with? Ive been curious, why not yellow, or blue? Anyone know the answer? (Im sure someone does)
I can't be certain of the answer Donna, but I would guess that they didn't use the colors you mention because Yellow is associated with caution, which you wouldn't want people to associate with a General Audience film, and certainly Red is associated with danger or stop and also XXX rated films. Why they use Green for everything is the question. Seems they could take advantage of the general meanings people associate with certain colors and apply them to the rating system -- that's what the government did when they made up those very informative color codes for terror threat.
I can live with the green bands, but I think they are too repetitive when you're running more than a few trailers AND they are too damn long. All you need is "read time," which for a MPAA rating is about 10 seconds, because all anyone really reads is the rating letter in the box, not the rest of the gack, especially after the third or forth rating band goes by. And here's an interesting observance: I've played four trailers without green rating but with daters or just five seconds of added black to pace the transition. Without the greenies, patrons seem to be fine with four trailers. I've also played the same show WITH the greenies left in -- patrons would MOAN when the third and forth green bands came on the screen.
I wouldn't hazard a guess at the psychology behind this, but there it is. It may also be that the length of the bands -- much too long -- people don't like being forced to stare at a static (and aesthetically downright ugly) graphic for way longer than necessary.
And lastly, if they've been stupid enough to cut the trailer so that audio runs into the green, naturally I leave it on, but it's cut down to the bare minimum, just short of looking like a mistake -- ten seconds seems excruciatingly long when it's something you don't want to look at.
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This topic comprises 5 pages: 1 2 3 4 5
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