|
Author
|
Topic: SIMPLEX X-L: Perfuct Focus?
|
|
|
Michael Schaffer
"Where is the Boardwalk Hotel?"

Posts: 4143
From: Boston, MA
Registered: Apr 2002
|
posted 11-07-2009 04:27 PM
quote: Steve Guttag Cinelux is a Schneider trade name. Up until about 1982, Schneider was the importer of ISCO lenses...some even mused that ISCO stood for International Schneider COrporation.
The name ISCO derives from the original name of the company Jos. Schneider & Co., where Jos. stands for "Joseph", the founder of the company, and Co. stands for "Compagnon(s)" which means partner(s). One of the co-founders was Schneider's son.
In 1936, when the company needed to expand, they started building a new factory in Bad Kreuznach and also founded ISCO as a daughter company for lower cost lenses in Göttingen.
Back then, acronyms which could easily be pronounced as a whole word instead of single letters (like "Gestapo" or "Stuka") were trendy, and since JSCO is hard to say, they simply replaced the J with an I as both letters sound the same in German anyway ("Joseph" or or "Ioseph" both sound like "Yozef"). J as an individual letter is pronounced "yott" in German, and "Yottsco" is not only clumsy, it also sounds a lot like "kotzen" which means "to puke". That was probably not the image the company wanted to project (pun intended).
One of Schneider's original lens models was already called ISCONAR anyway, and I think it was production of this model that they moved to the new company. Schneider was run as a privately owned company by family members until the early 80s when it was transformed into a publicly traded company, and at that point, they were split up into separate companies.
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|