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This topic comprises 5 pages: 1 2 3 4 5
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Topic: So is the Technicolor 3-D any good??
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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999
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posted 06-28-2010 09:20 AM
That is correct, there are no additional charges for glasses in the USA.
Thus, the cost for Tech 3D is $12K/year, MAX. After the 3-year deal, you are out $36K total. However, like Real-D, the meter is always running but on a yearly basis rather than on a per-ticket.
It will ALWAYS be cheaper than Real-D as most any theatre, at 50-cents/ticket the break even with Real-D is at 24,000 tickets or a mere 65-66 tickets/day (13-17 tickets/show, average). That does not include the investment in the digital equipment...which when you add it all up is going to be close to $75K US. Now that number, per year, will reduce the more years you get out of the projector...estimate 10-years and you are down to about $7,500/year plus the payment to Real-D. So you are only really trying to make up the $4,500 difference for break even, per year. Do the math...if you sell an average of just 3 tickets per show, your cost is even between Tech 3D and Real-D...sell anymore, Tech 3D runs away with it.
Now, with the other two digital 3Ds...your start up costs are higher due to the more expensive apparatus. In the long haul, yes the digital solutions will be cheaper since you no longer need that $12K/year payment to Technicolor...certainly, before the 10-year period is up you will have at least broken even but it will be near that 10-year period before you do break even with Tech 3D in your total cash outlay for getting 3D.
A big factor in this (in the USA, not everywhere else) is that for the silver screen systems, including Tech 3D, Real-D and Master Image, the glasses are provided to the theatre. If that was not the case, the Dolby business model would zoom to the top of the long-term solutions in many markets. If you are in a market where reclaiming glasses is improbable to impractical, then Master Image has the best long-term solution.
But I maintain, Tech-3D is the cheapest out of the chute and will remain the cheapest for nearly a decade, as it currently stands, in the USA. However, like renting vs owning, money sent to Technicolor, is money gone. Money spent on a system like Dolby 3D is money spent on your physical assets and the greater potential for profit at the theatre level.
Steve
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Catalin Balaceanu
Film Handler

Posts: 36
From: Pascani, Iasi, Romania
Registered: Mar 2006
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posted 06-28-2010 11:19 AM
Demetris, how do you know these things, about the minimum number of screens on subtitled copies? Did you manage to get in touch with an official Europe dealer? I'm very interested in the T3D system...and in Romania, we show the foreign movies subtitled, except children movies, which are dubbed. Therefore, I'm in the same situation as you are, regarding this. For some reason, TC3D GmbH and their partners Cine Project, are not that eager on giving too much details. So, I'm still struggling over here.
Catalin
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