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This topic comprises 7 pages: 1 2 3 4 5 6 7
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Author
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Topic: Another Christopher Nolan anti-digital rant
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 02-26-2016 01:47 AM
The best solution to people misbehaving in a theater probably is a zero-tolerance policy which is clearly advertised and enforced. It will keep some people away from this theater, but I'm certain it will not hurt the bottom line for most cinemas.
I guess most people are like you and me and want the room to be quiet while watching a movie, especially if it is the first time ever you're watching this particular movie. It's just that a few can easily destroy the experience for many others.
The question is, how you're going to effectively monitor theaters with a minimum amount of staff? In the past you at least had a projectionist who could keep an eye on it at certain intervals. In many cases, people will just not complain and either leave or sit trough it. In many cases, those customers will probably be lost customers, as they attribute the theater with a bad experience. A possibility would be something like an SMS hot-line, which you could text in case of problems. I've seen this in some theaters, but if it really works is doubtful.
Regarding the "extra special experience", I think the market is generally evolving in a positive way. As much as I dislike many of the current LPF concepts, it certainly has proven that there is a market for "better experiences". Now just let's hope that the market takes the right decisions of how to delver those "better experiences".
Even brain amputated stuff like Barco Escape or the renewed interest in 70mm shows that the market is clearly evolving and is still trying to differentiate itself from a Blu-Ray presentation at home, which in itself is a good thing.
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Marcel Birgelen
Film God
Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012
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posted 02-26-2016 03:41 PM
quote: Leo Enticknap Short of hiring several ushers to be in each screen throughout every show, the only way you're going to deal with a substantial amount of customer misbehavior is to block all cellphone and wifi signals. Signal jamming is illegal in most jurisdictions, but if any newbuild opened with the auditoria encased in Faraday cages and made a point of advertising this, I for one would be wanting to see movies there.
Keep in mind that such a Faraday cage, if it actually would work, will also potentially block reception of frequencies of emergency services or cellular calls to those emergency services. In the Netherlands, operators of large public venues actually required to check the coverage of the emergency services network inside their buildings. Wrapping your buildings in tinfoil isn't going to help on that one.
Also, it's really not that easy to build a working Faraday cage of those sizes to block cellular signals. Keep in mind that we're talking about wavelengths in inches or centimeters here. I've been in a datacenter once that claimed to have been setup as a Faraday cage, and it did have great cellular reception inside...
So, you will be spending a lot of money on something that has a big potential of failure and might even be totally illegal or might become illegal at any point in the future.
I'll opt for a taser integrated into every seat and an automatic disturbance detector. Not only will it solve your problems with unruly crowds, a company like D-BOX could create a new product out of it, something like D-BOX Extreme or D-BOX Live. "Feel the movie" just got a whole new dimension...
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