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» Film-Tech Forum ARCHIVE   » Operations   » Large Format Forum   » IMAX at the Regal Colorado Center 9 is the worst I have ever seen (Page 6)

 
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Author Topic: IMAX at the Regal Colorado Center 9 is the worst I have ever seen
Adam Martin
I'm not even gonna point out the irony.

Posts: 3686
From: Dallas, TX
Registered: Nov 2000


 - posted 12-04-2013 01:56 PM      Profile for Adam Martin   Author's Homepage   Email Adam Martin       Edit/Delete Post 
quote: Terry Lynn-Stevens
IMAX does not have anymore 15/70 MPX IMAX locations, that is fact, there is no getting around this fact.
That is correct. Except ... MPX is not the only 15/70 film system IMAX has/had in the field. There are three other IMAX projection systems that run 15/70 film, and many of them are still running.

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Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 12-04-2013 02:06 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
Adam, there are not very many theatres that use the GT or SR systems in a multiplex location. I don't think any of the chains are using GT systems. Cineplex had a few purpose built IMAX locations that they inherited from Famous Players, these were not MPX locations. There were really nice theatres. Scotiabank Toronto had screen size of about 90 feet, Scotiabank was a really nice location, Scotia was the place to see 15/70 movies. All Cineplex 15/70 locations have now been converted to 2K digital.

Now that Cineplex has announced they have transitioned to become an all digital company, why would we assume Cineplex is still using 15/70?

Finally, if you go on the IMAX website, if it is listed as an IMAX Theatre or an IMAX Dome, it states that they are using IMAX 15/70.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-04-2013 04:25 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
Bobby, I think you need to educate yourself a little before you start calling someone dense. You are starting to get a little annoying.
Sending a harrasing note to my personal e-mail address is more than annoying. It's cowardly. If you send me any more e-mail notes like that I'll be more than happy to forward them to the moderators of this forum.

I'm calling you dense because you are ignoring the valid points I have made about IMAX' misleading advertsing. You refuse to acknowledge the facts on why so many people call it LieMAX. Instead, you're here to cheerlead the IMAX brand, or troll, or both.

Hashing out 15/70 MPX, GT, etc. setups is irrelevant. I'm keeping it as a simple film or digital question, which IMAX refuses to be clear about in its ads. The key you refer to on IMAX' theater map is fairly useless. The blue "IMAX 3D Theatre" icons lump "digital" and "film retrofit" into the same group. A digital-only theater, like the Warren Moore Theater in Moore, OK has the same kind of icon as the film-only IMAX theater at the Bob Bullock Texas State History Museum in Austin, TX. The green "IMAX Theater" and gold "IMAX Dome" icons are only showing up mostly at museum-based theaters (but not all them, previous example in Austin noted).

Finally, seeing a "DLP Technology" note on a trailer in the theater doesn't do the customer much good if he was actually trying to figure out in advance whether the theater was showing the movie on film or 2K digital.

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Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 12-04-2013 09:15 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Bobby Henderson
Instead, you're here to cheerlead the IMAX brand, or troll, or both.
I am not here to cheerlead the brand nor am I am trolling. Would I rather see an IMAX movie in 15/70? Yes I would. Is it superior to digital IMAX? Yes it is. Would I seek out an IMAX 15/70 movie theatre in my area? Yes I would. Can I? No.

I see no issue with the issue of differentiating between 15/70 and digital in my area, why? Because there is no 15/70 left in the province of Ontario showing Hollywood movies in IMAX 15/70. Every person who watches an IMAX Hollywood at Cineplex will watch it in digital IMAX.

I used to have three theatres within 20 minutes driving distance that showed IMAX 15/70, they were all purpose built cinemas located within a multiplex, they have all converted to digital IMAX.

I have personally made the trip to see The Dark Knight, Tron Legacy, Dark Knight Rises and Skyfall and a few others in 15/70 at IMAX Scotiabank. All on the huge 90 foot screen and this was no MPX location. At that time was there an issue with IMAX advertising? sure there was. Did it bother me, not really as I knew where to see the movie. I recently had the chance to see Elysium in IMAX 15/70 as a second run presentation in a classic IMAX venue, I made the mistake of not going when I should of.

I personally do not care if people in Austin Texas are confused in whether they are seeing IMAX digital or 15/70, I don't live there nor does it matter to me. What matters to me is what is happening in my area to me.

It appears that you get all worked up about it, it seems that it really bothers you. I simply do not care to get myself worked up over it.

The IMAX theater that I saw Gravity and Catching Fire in was nice a theatre, it had upgraded seats, reserved seating, outstanding sightlines for the last six rows and the screen was bright and pretty sharp. The image was no 15/70 that's for damn sure but I knew that going in.

And Bobby, the facts are that IMAX is making more money than they have ever made in past, it makes no difference to average person if they are watching the movie IMAX 15/70 or IMAX digital and box office numbers are showing that. Does it suck that there is very limited 15/70 these days? Yes it does, but it is what it is so why don't we try to move on.

So back to my claim of am I getting a consistent presentation in my area? Yes I am and I am damn right about my claim.

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Mike Blakesley
Film God

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 - posted 12-04-2013 09:53 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
the facts are that IMAX is making more money than they have ever made in past
That's due more to an increase in locations, diluting their "brand," taking over the biggest screen (and therefore having the best bookings) in a complex, and lowering their standards than it is to people being fans of Imax. If all Imax theaters were the quality they used to be, they'd be growing but not as fast as they can by whoring out the brand to "multiplex" theaters that are willing to cooperate in cheapening the Imax brand.

If I had ten crappy theaters I would make a certain amount of profit. If I built (or bought) 90 more crappy theaters I would make 10 times the profit, but you would still think I was doing great because my bottom line was growing, quality be damned. It doesn't make much sense to say that a company is "doing great" just because they're making more money. There are other factors involved.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 12-05-2013 09:17 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
It appears that you get all worked up about it, it seems that it really bothers you. I simply do not care to get myself worked up over it.
Terry, you have that completely backwards. You're worked up enough about this topic you resorted to sending a short, vulgar message to my e-mail box yesterday afternoon. In case you didn't know or forgot about it this is a moderated forum. See rule #1 and and rule #12 on the rules page.

quote: Terry Lynn-Stevens
I personally do not care if people in Austin Texas are confused in whether they are seeing IMAX digital or 15/70, I don't live there nor does it matter to me. What matters to me is what is happening in my area to me.
So you do agree IMAX' advertising, including the theater map on their web site, is indeed misleading.

If you don't care about the impact IMAX' misleading advertising has on other customers why are you taking part in this discussion? If you're only concerned about your own movie theater choices and are perfectly happy with IMAX Digital then you've been wasting a bunch of your time arguing with me.

quote: Mike Blakesley
That's due more to an increase in locations, diluting their "brand," taking over the biggest screen (and therefore having the best bookings) in a complex, and lowering their standards than it is to people being fans of Imax. If all Imax theaters were the quality they used to be, they'd be growing but not as fast as they can by whoring out the brand to "multiplex" theaters that are willing to cooperate in cheapening the Imax brand.
IMAX' executives clearly know they're cheapening their brand by doing what they're doing. They're trying as hard as they can to transition away from large format film to much cheaper digital and hope as few people as possible notice any difference.

IMAX wants customers going off the memory of seeing a real IMAX movie in a real IMAX theater and thinking they're getting the same experience when they walk into an ordinary theater where the largest auditorium has been slightly modified and outfitted with an IMAX logo.

I wouldn't have a problem with IMAX' approach if they were more clear about it. If they used another brand name or called it IMAX Digital I wouldn't mind. Instead, they're using the IMAX brand as a one size fits all, non-specific thing.

Dolby tried a similar advertising ploy back in the early 1990s with its triple format logo (Spectral Recording, Dolby Stereo & Digital in one word mark, complete with a "verify theatre format" tagline underneath). They rolled out a new logo in 1995 and went back to being specific with all its processes since then. What if Dolby only used the "Dolby" term for all of its different audio processes, from A-type analog noise reduction to Dolby TrueHD on Blu-ray to Dolby Atmos in certain movie theaters? It would be confusing as hell and not do anybody any good, including Dolby itself.

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Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 12-05-2013 01:34 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
That's due more to an increase in locations, diluting their "brand," taking over the biggest screen (and therefore having the best bookings) in a complex, and lowering their standards than it is to people being fans of Imax.
Mike, I get what you are saying, I am not a big fan of the converted auditoriums, the IMAX venues that I will only attend are the ones that are the purpose built ones that are located in a multiplex near me. For what its worth, the IMAX theatre that I saw Gravity and Catching Fire in has only 262 seats, there are six other auditoriums at this venue that are 400 seats or more and two of the auditoriums have screens that are wider than the IMAX one. The theatre that I am talking about was once a Famous Players flagship THX location. Luckily I do not have to pay for the $19 tickets.

quote: Mike Blakesley
There are other factors involved.
I agree with you. I would add that it was inevitable that IMAX would go digital and eventually they will become all digital. If they were going to grow and stay relevant, digital presentation was a must. I know it sucks as I couldn't help wonder what it would of been like to see the Catching Fire scenes in IMAX 15/70, after all they were filmed in that format. The 2K images just don't compare.

An IMAX DMR 2D print is around $20k while a 3D DMR print is $45k. The cost is paid for by the studio or distributor company and Kodak has always been their supplier of 15/70 release prints. With short release periods and upfront first weekend business as well as the prevalence of all digital releases of IMAX Hollywood titles, it would tougher than ever to get more releases of 15/70 in the theatre and still be as profitable. IMAX attendance lives or dies by what is released by the studios, there are no guarantees that the studios will continue releasing product and digital distribution is the only way going forward.

It sucks that there is no more 15/70 in my area, I really do regret not making the trip to the Niagara IMAX 15/70 stand alone location to see Elysium in October.

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William Kucharski
Expert Film Handler

Posts: 244
From: Louisville, Colorado, United States of America
Registered: Oct 2012


 - posted 10-02-2014 03:47 AM      Profile for William Kucharski   Email William Kucharski   Send New Private Message       Edit/Delete Post 
To resurrect this thread, I thought they were pulling the film projectors after The Dark Knight Rises; to my amazement, I guess not, at least according to the Interstellar in 70MM IMAX list:

Interstellar 70MM IMAX Film Theatres

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Ivan Plamondon
Film Handler

Posts: 42
From: Welland, Ontario, Canada
Registered: May 2013


 - posted 10-14-2014 10:40 AM      Profile for Ivan Plamondon   Email Ivan Plamondon   Send New Private Message       Edit/Delete Post 
Terry, you didn't miss much in regards to Elysium. It was a DMR release after all and quite blah in terms of acting and story line!

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