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Author Topic: 70 vs. DC starring Larry Myres
Brad Miller
Administrator

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From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 03-10-2006 02:56 PM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
Great post Steve, but it's going to fall on Larry's deaf ears just like all of the other posts stating this basic angle.

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Rick Raskin
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From: Manassas Virginia
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 - posted 03-10-2006 03:24 PM      Profile for Rick Raskin   Email Rick Raskin   Send New Private Message       Edit/Delete Post 
quote: Steve Guttag
Better to re-evaluate the exhibition biz and make it profitable just in the showing of the movie on ticket sales alone
You'll get no argument from me. If I remember correctly, it took "Star Wars" to get the dust off of the balcony seats at the Uptown. It was an event movie that everyone had to see and it was initially showing (in the DC area) only at that theatre. Also, I remember the initial release was 35mm FLAT, but that didn't seem to matter. Folks came out in droves. What's needed today? As Steve said, you have to give them an experience they can't get at home. Roxy did it in the 1920s by creating an environment that one couldn't possibly experience at home and by giving the royal treatment to everyone who walked in the front doors. Create such and environment today (of which 70mm or some other super sharp projection technique would be a part) and the exhibition business would be heading in the right direction. A careful reading of "Rant on Stupid Customers" in the Ground Floor Forum could help shed light on some of the issues (cell phones, etc.)that need to be addressed if the business is truly going to reinvent itself. And, by reinventing itself, I don't mean video. I hope these discussions will get someone of authority thinking beyond the quick buck.

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Larry Myers
Master Film Handler

Posts: 371
From: Herndon, VA, USA
Registered: Jan 2001


 - posted 03-10-2006 03:36 PM      Profile for Larry Myers         Edit/Delete Post 
Well if something is vastly superior but still not good enough then I am at a loss. I think they made a movie about that very thing. I think it was called Catch 22.

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 03-10-2006 03:56 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote:
There is no question in my mind that 70mm is the best format for projection, but the argument (albeit a good one) to return to it just doesn't hold water.
As an advertising gimmick, 70mm is hard to sell these days.

As a method of projecting movies onto giant screens more than 60' in width, 70mm is the only method available that can do it correctly.

The averge viewer may not know about 70mm or even care at all if he saw a big 1980's style logo on the marquee. But it is a fact most moviegoers do enjoy movies shown on really huge screens. The bigger the better. That's why companies like Warren Theatres and Harkins are building new multiplex sites with really huge screens.

I'm not convinced a 7000 watt bulb in a custom 35mm lamphouse can show an adequately bright image (especially when some projectionists have told me you can only get about 4000 watts worth of real light out of such a lamphouse and anything extra is mostly bled away as heat).

I'm also not convinced a 6000 watt lamp in a new 2K 3-chip DLP video projector will do an adequate job of delivering properly bright images on giant sized screens either.

70mm is the only choice in that regard. Movie theater companies are building new theaters with screens that seem to get larger and larger. 60' is huge. But some circuits have to top that with a 70' screen, or 80'.

Are these movie theater companies acting irresponsibly by building such huge screens? I'm not sure. But they need to at least support the capability for showing 70mm in such theaters by installing the basic infrastructure for it (35mm/70mm projectors, DTS 70mm readers, etc.). As long as they build the theaters as 35mm only, they give every distributor an easy way out not to support 70mm.

The whole thing has degenerated into a chicken versus egg scenario. Distributors won't make any 5/70 prints because there's hardly any 70mm equippped theaters anymore. Exhibitors won't install 70mm capable projectors because distributors aren't making any 5/70 prints. Yet these big theaters are getting built with little capability for showing film done right in rooms of that size.

Basically, do they intend to solve the problem -or will they just stop building such huge theater screens? I'm hoping for the former not the latter. But I'm not very optimistic.

quote: Larry Myers
Well if something is vastly superior but still not good enough then I am at a loss.
It does seem obvious you don't understand the concept of a standards bar being raised on everything, not just one particular item. What passes for good or great is usually a constantly moving target rising higher and higher over the years.

You can keep bringing up some new 35mm print stock offered by Kodak. We can keep reminding you how Kodak can offer that same new emulsion on a film strip twice as wide. For some stupid reason you think 70mm is stuck with only 1960's technology.
[Roll Eyes]

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Ron Curran
Jedi Master Film Handler

Posts: 504
From: Springwood NSW Australia
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 - posted 03-10-2006 04:52 PM      Profile for Ron Curran   Author's Homepage   Email Ron Curran   Send New Private Message       Edit/Delete Post 
The "Cut-the-crap" guide to 65mm film making.
1. Get Clint Eastwood to direct. One or two takes on 65 is cheaper than 8-10 takes on 35.
2. Send the bean counters back to school to learn that a $30 mill opening weekend of a $100 mill pic on 3,000 prints should not greenlight the sequel.
3. Give studio heads a ticket to see their latest movie on the biggest screen in the country instead of in a private screening room.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 03-10-2006 05:45 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
Ron, your last point on that list is an excellent one.

Many industry people do not watch their product in the condition 99.999999% of customers will see it - in a regular movie theater. Most distribution executives don't do it. Most filmmakers don't do it either. Some will watch a top quality EK print in a private screening room. Others will watch a DVD screener at home. That insulates all of those folks in a bubble away from the reality of how their product is seen.

I think most filmmakers and industry executives would probably enjoy watching a movie in a huge theater with an adults-only balcony featuring a full cash bar and food service. But I strongly doubt they would like seeing how dim their high speed printed 35mm print looks when shown on a 60' to 80' wide screen. If they looked at it objectively they would see the problem and want to do something to solve it.

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Larry Myers
Master Film Handler

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From: Herndon, VA, USA
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 - posted 03-10-2006 06:17 PM      Profile for Larry Myers         Edit/Delete Post 
Yes if it's a 80 ft screen, 70mm is the way to go. Lets face it, 70mm has three times the area as 35mm scope and this means it takes three times less light to run 70mm or 3 times more light to run scope on the same size screen. If you think a 800 seat theater with an 80 ft screen is the cats meow then fine. Now me, I am not into that at all.

I still say area is for light and magnification is for resolution. So 70mm is still 3 times the area but only 1.7320508 times the resolution vs 35mm ture scope.

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 03-10-2006 09:17 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Rick Raskin
If I remember correctly, it took "Star Wars" to get the dust off of the balcony seats at the Uptown. It was an event movie that everyone had to see and it was initially showing (in the DC area) only at that theatre. Also, I remember the initial release was 35mm FLAT, but that didn't seem to matter. Folks came out in droves. What's needed today? As Steve said, you have to give them an experience they can't get at home.
You remember incorrectly...it was shown 35mm "true scope" (I think that was on the marquee [Wink] ) The balcony in the Uptown has routinely been filled throughout its life...it is a special theatre.

However, when they received a 70mm print it got a resurgance in business like it was a new film again ("Now in 70mm" I believe the newspaper ads ran).

quote: Larry Myers
Well if something is vastly superior but still not good enough then I am at a loss.
Yes you are at a loss. Lets take it to something like special effects. Compare the effects of say the Buck Rogers serials and then on Star Wars...the Star Wars effects were VASTLY superior but by 1980, they were "not good enough." The quality was improved to allow the asteriod sequence to be the experience it was as well as many other effects.

When ones quality standards are raised, what was once good enough is no more. Your quality standards seem to be stuck a level 40-years ago. The quality available in 2006 is much higher that that. What kind of gas milage did you get in 1960? I'll bet it is vastly superior now but in terms of how much to run a car today, it is not good enough.

Bobby...running a 7KW lamp on 35mm is certainly doable with the right equipment...glass reflector and IR filters. We've done it many times without damage. In fact, we've run 5KW on 16mm without damage.

The problem with the smaller gauge films is that they are not efficient enough and almost by definition if you are in that wattage range, the picture won't look very good on 35mm...it is not good enough. For me, 35mm loses its edge once the picture gets to about 30-feet wide sitting about 2-screen heights back.

quote: Ron Curran
3. Give studio heads a ticket to see their latest movie on the biggest screen in the country instead of in a private screening room.
This is certainly key. Most of my Hollywood friends do live in the bubble of not seeing their films as they look in a conventional theatre...the EK prints and small screens shield them from their final results. If they saw their films in a conventional theatre they would most likely rethink the value of 70mm, especially for blow-ups....just to retain the look they saw when they approved the film.

quote: Larry Myers
So 70mm is still 3 times the area but only 1.7320508 times the resolution vs 35mm ture scope.
You are correct only as far as the negative is concerned...for resolution you are wrong. It is closer to 3 for the positive print and more like 9 times better for a release print and closer to 16 times steadier once the factors of projection/printing are taken into account.

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Monte L Fullmer
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 - posted 03-11-2006 03:32 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Resolution is like air density - the amount of water particles per given square measured area of air.

If a full size airplane, single engine and piston powered with a two bladed prop diameter of 6 feet attached to the engine, the engine needs the propeller to swing around close to 2000 RPM to that airplane's speed of a little over 80mph on takeoff - on a calm morning.

Then, we take that same airplane, make a radio controlled version of this same airplane, put on a 10cc, two-stroke engine, spinning that same two bladed propeller, which is now reduced to 5 inches in diameter, the engine needs to swing that propeller around almost 5000 to 7000 RPM to pull that RC airplane off the ground at almost the same 80mph takeoff.

All of this is due to the size of one of the propeller's blade - 3ft against 2.5 inches, which is cutting through the set amount of water particles in the air to give something for the blades to work on to pull the aircraft through the air.

.
Going back to our computer CRT monitors: which looked good when displaying a picture with the display factor of the simple 640x480 pixels - a 15inch .39 pitch monitor, or a 15inch .26 pitch monitor.

-Monte

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Larry Myers
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From: Herndon, VA, USA
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 - posted 03-11-2006 06:49 AM      Profile for Larry Myers         Edit/Delete Post 
Believing that 70mm is 9 times better or 16 times steadier then 35mm is like believing the earth is flat. With image quality, it matters not if it's a negative, print, projected or viewed, it's all the same. If anything, the image quality is reduced as you go through each stage. Anyway, 70mm is 3 times the area of 35mm and 1.732 times the resolution of 35mm and printing or projecting does NOT make it better. It's easy to look this up in any optical book that explains resolution and magnification.

There is a flat earth society around even today. The general principle is that if you look outside, you will see the earth is flat.

These type of people are held in real high regard in the scientific and engineering community NOT.

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Mark Gulbrandsen
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From: Music City
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 - posted 03-11-2006 07:59 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Larry Myers
The general principle is that if you look outside, you will see the earth is flat.

As I type sitting here looking east out the window of my study the earth in about a mile goes to an elevation of over 9,000 feet.... I guess that blows their general principal.

Mark

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Larry Myers
Master Film Handler

Posts: 371
From: Herndon, VA, USA
Registered: Jan 2001


 - posted 03-11-2006 09:15 AM      Profile for Larry Myers         Edit/Delete Post 
Since I also can see the 2700 ft Blue Ridge and the Shenandoah River from my weekend home in West Virginia, I know exactly what you mean. Although, I do think you get my jest. Gee, someone wrote a song about this place. Let me see. Oh yes. It starts with "Take me home to where I belong." Before anyone ribs me. It's kind of a movie star hangout around here and with very good reason.

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
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 - posted 03-11-2006 09:39 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
quote: Larry Myers
Believing that 70mm is 9 times better or 16 times steadier then 35mm is like believing the earth is flat. With image quality, it matters not if it's a negative, print, projected or viewed, it's all the same.
Ah, now we are getting somewhere...that statement is so wrong.

Each piece of film along the way has the same resolving power within it, yes but what can be resolved through the printing and projection process is not the same. To believe so is to stick ones head in the sand and presume a perfect world.

Any slippage on the contact printer, any mis-registration on the step printer, any unsteadiness of the projector all take away from the final effective resolution of the product. Furthermore, when you duplicate an image you do not get a 100% duplication, you loose resolution at each step (its one of the things that digital has going for it over film...digital can yield and exact copy, film can not...its a fact).

The numbers say that 65/70mm release prints will appear nearly 15 times better than the same print that was 35/35 true scope using the same film stocks throughout.

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Mark Gulbrandsen
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From: Music City
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 - posted 03-11-2006 10:06 AM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
Keep going Steve, You might actually get him to see the light!

MArk

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Steve Guttag
We forgot the crackers Gromit!!!

Posts: 12814
From: Annapolis, MD
Registered: Dec 1999


 - posted 03-11-2006 10:22 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
I'm in Eye-Oh-Way for the next couple of days...what else do I have to do? It isn't even Corn season!

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