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Author Topic: People are catching wise to IMAX MPX/Digital... Jonathan Althaus Master Film Handler Posts: 435 From: Bedford, TX Registered: Dec 2008 posted 09-23-2009 01:30 PM                     From what I've heard from my booth tech, Cinemark is trying to distance themselves from the IMAX label. They're trying to get XD up an running, with 2 screens open now and another 11 by the end of the year. They guarantee 70 ft screens and can put any film on screen, including 3D.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 09-23-2009 06:46 PM                     Absolutely! Cinemark is very smart in doing this move. With 4K DLP and it's high brightness ability on the near horizon and they being the ones installing it Chain wide why would they need Imax. They may get 4K DLp even before Imax does... And there IS actually far more digital programming available to large format type theaters if they stay away from Imax!!  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 09-23-2009 08:09 PM                        I'd go see Cinemark's new thing before I would go to a fake IMAX. The question is this: Does Cinemark charge extra for their XD or whatever they call it?  |  IP: Logged Jonathan Althaus Master Film Handler Posts: 435 From: Bedford, TX Registered: Dec 2008 posted 09-23-2009 09:26 PM                     $12 adult, $10 child for 2D, $14 adult, $12 child for 3D. no matinee or evening change of pricing, same every day of the week. 3 screens in california, 2 more in texas, 1 in new mexico, maryland, alaska, illinois, arizona, and vegas.  |  IP: Logged Lyle Romer Phenomenal Film Handler Posts: 1400 From: Davie, FL, USA Registered: May 2002 posted 10-01-2009 05:04 PM                     One other thing is that size does matter and the impact of the image is not only due to viewing angle as IMAX seems to believe. Our brains know if the screen is BIG as opposed to sitting close to a smaller screen. Sit a foot from your TV and see if it feels like IMAX to you. It doesn't remotely. That's because you know the screen isn't big due to other visual cues.  |  IP: Logged Jake Spell Master Film Handler Posts: 294 From: Johns Island SC Registered: May 2009 posted 10-05-2009 11:02 PM                     Just got back from the new digimax at the new southeast cinemas. The sound was definitely on par with IMAX and the screen was a decent size. However, due to the size of the screen and the distance from it (about 1\2 way back) I could clearly see the pixels in the picture. It definitely didn't have the wow factor. It was still above par but not an IMAX for sure. I saw The Dark Knight BTW.  |  IP: Logged Scott Jentsch Phenomenal Film Handler Posts: 1061 From: New Berlin, WI, USA Registered: Apr 2003 posted 10-07-2009 10:04 AM                        Cinemark's newest XD theater is opening this weekend in Pittsburg, PA, and their pricing is: quote: Adult Evening $8.25 Adult Fri/Sat after 6pm $8.75 Child (1-11) /Senior (62+) $5.75 Adult Matinee before 6pm $6.00 Early Bird 1st Matinee Showtime of any title (7 days a week). $5.00 Note: Check below for multiple listings of a movie (i.e. DLP, Digital, Regular, 3D, etc.) to find first showtime Military (with valid ID) $7.00 Seniors Day - All Day Monday - any movie, any showtime $5.00 All Day Tuesday (holidays excluded) $5.25 XD Adult - $10.50 XD Child/Senior $8.50 XD REAL D 3D Adult - $12.50 XD REAL D 3D Child/Senior $10.00 3D Attraction - Normal Ticket Price Plus Premium $3.00 So that would make the XD an upgrade of between $4.50 (matinee) and $1.75 (Fri/Sat eve) for adults. That's an upgrade price I'd be willing to pay, but only if everything about the presentation was spot-on. The big picture is just one part of a larger equation, so one would hope that they are getting the rest of it right as well.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-07-2009 11:16 AM                        That array of choices is going to drive the consumer nuts. People will think, "Great, we've got $40 to spare, let's go to the movies!" and then get there and find it's going to cost them $70 instead.  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 10-07-2009 11:31 AM                     Someone should not have to pay for the premium of a presentation done right  |  IP: Logged Jonathan Althaus Master Film Handler Posts: 435 From: Bedford, TX Registered: Dec 2008 posted 10-07-2009 01:52 PM                     So its ok to pay a premium for a 3D experience, but not ok to pay extra for a large-screen experience?  |  IP: Logged Karl Borowski Expert Film Handler Posts: 161 From: Sulking in GameFAQ Forum Registered: Sep 2009 posted 10-07-2009 03:12 PM                     Not if you are projecting crap on the large screen (not that this is what XD is; I am referring to the fake IMAX). BTW, does anyone know what the future of the traditional IMAX screens/Omnimax is? I am really hoping they'll keep 15-perf. around, not for blowups, but certainly for the docs and big budget blockbusters that actually have portions shot on IMAX cameras.  |  IP: Logged Joe Redifer You need a beating today Posts: 12859 From: Denver, Colorado Registered: May 99 posted 10-07-2009 03:41 PM                        quote: Jonathan Althaus So its ok to pay a premium for a 3D experience, but not ok to pay extra for a large-screen experience? It's not OK to pay a premium for EITHER. Even for a super-huge gigantic 200-story tall IMAX combined with 3D I wouldn't pay a cent more. Using this logic, theaters had damn well better charge LESS for their smallest auditoriums. Guess what, they don't! Greedy fucks. That is directed at ALL of you who charge more for the bigger screen and don't charge less for the smallest screens.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-07-2009 05:11 PM                        Dan Klussman (of I.M.E.) has been saying for years that theatres ought to charge more for big hit movies and less for flops...thereby hopefully encouraging people to see a less-popular movie. I suppose the same thinking could be applied to auditorium sizes.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 10-08-2009 08:48 PM                     Doesn't make sense... If theaters charged more then distribution would simply want more... There IS a catch 22 aspect to this whole thing after all.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-08-2009 08:58 PM                        Well, distribution keeps wanting more even WITHOUT exhibitors charging more...  |  IP: Logged

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